Rascasse Audience Intelligence

Superfood Audience in Germany

A data profile of the people who buy, follow and care about Superfood in Germany — modelled from more than twelve digital signal sources. Superfood has an estimated audience of 1,503,533 people in Germany.

#2407among Topic in Germany#219in Food & Beverages

The average Superfood fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Supernaturals, Dietitian, Vitamin D, with strongest over-indexing on Supernaturals (9.54× the country average).

Demographically, the Superfood audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Superfood fan in Germany is more female, around 36.2 years old, with strong Sustainability tendencies and a notable affinity for Supernaturals.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Superfood profile in Germany.

Audience size
1.5M
in Germany
Gender
80.8%♀
19.2% male
Age
36.2
average years
Country rank
#4447
Topic in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Superfood fans

80.8% are female, 19.2% are male, average age 36.2.

Fig. 02

Gender split

80.8%
Female
19.2%
Male
Demographic split for Superfood audience in Germany
MetricValue
Female80.8%
Male19.2%
Average age36.2
Estimated audience size1,503,533
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Superfood audience in Germany
Age bracketShare%
16-1924%
20-2924%
30-3921%
40-4920%
50+12%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Superfood audience comes from Germany.

Worldwide audience distribution share by country for Superfood
CountryShare
United States46.7%
Germany5.5%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Superfood audience in Germany is strongest.

Fig. 05

Top regions by affinity

Superfood fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.44×
02Hessen~100K1.18×
03Baden-Württemberg~200K1.16×
04Bayern~300K1.09×
05Hamburg~40K1.07×
06Brandenburg~50K1.05×
07Thüringen~40K1.02×
08Sachsen~70K0.99×
09Schleswig-Holstein~50K0.96×
10Nordrhein-Westfalen~300K0.95×
11Rheinland-Pfalz~70K0.95×
12Niedersachsen~100K0.93×
13Sachsen-Anhalt~30K0.88×
14Mecklenburg-Vorpommern~20K0.87×
15Saarland~20K0.86×
16Bremen~10K0.86×
Fig. 06

Affinity by region

Affinity by region — Superfood, Germany
0.86×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Superfood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Superfood audience
#·InterestCategoryAffinity×
01DietitianHealth18.41×
02Simply RecipesFood & Beverages14.86×
03SupernaturalsHealth9.54×
04Natural ElementsHealth8.83×
05Vitamin DHealth8.43×
06Veja SneakersFashion & Accessoires7.91×
07Vitamin B12Health7.59×
08Hot yogaSports6.75×
09Iyengar YogaSports6.56×
10Manuka honeyFood & Beverages6.30×
11StretchingSports6.27×
12Kundalini yogaHealth6.06×
13Sustainable clothingFashion & Accessoires5.56×
14Hatha yogaHealth4.72×
15Healthy foodHealth4.19×
16Cooking showFood & Beverages3.79×
17Sunday NaturalHealth3.45×
18Healthy habitsHealth2.78×
19Vegetarian cuisineFood & Beverages2.23×
20TagesschauMovies & TV1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Superfood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Superfood audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.97×
MindfulnessBALANCE1.82×
Design AffinityPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Superfood audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.50×
Need for SecurityCONSERVATISM0.62×
Social Media UsageJOY0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Superfood have in Germany?

Superfood has an estimated audience of 1,503,533 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Superfood fans?

80.8% of Superfood fans are female, 19.2% are male, with an average age of 36.2 years.

03

Which brands do Superfood fans like most?

Superfood fans show strongest brand affinity for Supernaturals (9.54×), Dietitian (18.41×), and Vitamin D (8.43×) over the country average.

04

Where do Superfood fans live in Germany?

Superfood fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Superfood fans also like?

Beyond Superfood itself, the audience over-indexes on Dietitian (18.41×), Vitamin D (8.43×), Vitamin B12 (7.59×), and Simply Recipes (14.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Superfood audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Superfood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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