Superfood Audience in Germany
Superfood has an estimated audience of 1,503,533 people in Germany. 80.8% are female, 19.2% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Supernaturals, Dietitian, Vitamin D, Vitamin B12, Simply Recipes.
The average Superfood fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Supernaturals, Dietitian, Vitamin D, with strongest over-indexing on Supernaturals (9.54× the country average). Demographically, the Superfood audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Superfood fans
| Metric | Value |
|---|---|
| Female | 80.8% |
| Male | 19.2% |
| Average age | 36.2 |
| Estimated audience size | 1,503,533 |
Audience persona
The typical Superfood fan in Germany is more female, around 36.2 years old, with strong Sustainability tendencies and a notable affinity for Supernaturals.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 327,139 | 0.99× |
| Bayern | 273,680 | 1.13× |
| Baden-Württemberg | 251,836 | 1.23× |
| Niedersachsen | 137,754 | 0.94× |
| Hessen | 114,282 | 1× |
| Berlin | 106,567 | 1.59× |
| Sachsen | 71,786 | 0.97× |
| Rheinland-Pfalz | 68,950 | 0.92× |
| Schleswig-Holstein | 52,091 | 0.96× |
| Brandenburg | 49,782 | 1.07× |
| Hamburg | 38,973 | 1.15× |
| Thüringen | 35,429 | 0.92× |
| Sachsen-Anhalt | 31,366 | 0.81× |
| Mecklenburg-Vorpommern | 22,236 | 0.77× |
| Saarland | 14,217 | 0.77× |
| Bremen | 9,991 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Supernaturals | 9.54× | Health |
| Dietitian | 18.41× | Health |
| Vitamin D | 8.43× | Health |
| Vitamin B12 | 7.59× | Health |
| Simply Recipes | 14.86× | Food & Beverages |
| Veja Sneakers | 7.91× | Fashion & Accessoires |
| Stretching | 6.27× | Sports |
| Sustainable clothing | 5.56× | Fashion & Accessoires |
| Hot yoga | 6.75× | Sports |
| Healthy food | 4.19× | Health |
| Tagesschau | 1.81× | Movies & TV |
| Manuka honey | 6.3× | Food & Beverages |
| Healthy habits | 2.78× | Health |
| Kundalini yoga | 6.06× | Health |
| Hatha yoga | 4.72× | Health |
| Sunday Natural | 3.45× | Health |
| Cooking show | 3.79× | Food & Beverages |
| Natural Elements | 8.83× | Health |
| Vegetarian cuisine | 2.23× | Food & Beverages |
| Iyengar Yoga | 6.56× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.01 |
| Healthy Lifestyle | BALANCE | 1.83 |
| Indulgence | JOY | 1.62 |
| Pet Ownership | JOY | 1.6 |
| Design Affinity | PREMIUM | 1.6 |
| Sports Activity | POWER | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.7% |
| Germany | 5.5% |
| United Kingdom | 4.5% |
See Superfood audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Superfood have in Germany?
Superfood has an estimated audience of 1,503,533 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Superfood fans?
80.8% of Superfood fans are female, 19.2% are male, with an average age of 36.2 years.
Which brands do Superfood fans like most?
Superfood fans show strongest brand affinity for Supernaturals (9.54×), Dietitian (18.41×), and Vitamin D (8.43×) over the country average.
Where do Superfood fans live in Germany?
Superfood fans in Germany are most concentrated in Nordrhein-Westfalen (reach 327,139), Bayern (reach 273,680), and Baden-Württemberg (reach 251,836). These three regions account for the largest share of the active audience.
What other brands do Superfood fans also like?
Beyond Superfood itself, the audience over-indexes on Dietitian (18.41×), Vitamin D (8.43×), Vitamin B12 (7.59×), and Simply Recipes (14.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Superfood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.