Rascasse Audience Intelligence

Vitamin B12 Audience in Germany

A data profile of the people who buy, follow and care about Vitamin B12 in Germany — modelled from more than twelve digital signal sources. Vitamin B12 has an estimated audience of 3,010,618 people in Germany.

#1289among Topic in Germany#58in Health

The average Vitamin B12 fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Fish oil, Calcium, Tagesschau, with strongest over-indexing on Fish oil (22.77× the country average).

Demographically, the Vitamin B12 audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vitamin B12 fan in Germany is more female, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Fish oil.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vitamin B12 profile in Germany.

Audience size
3M
in Germany
Gender
74.2%♀
25.8% male
Age
42.0
average years
Country rank
#2106
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vitamin B12 fans

74.2% are female, 25.8% are male, average age 42.0.

Fig. 02

Gender split

74.2%
Female
25.8%
Male
Demographic split for Vitamin B12 audience in Germany
MetricValue
Female74.2%
Male25.8%
Average age42.0
Estimated audience size3,010,618
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Vitamin B12 audience in Germany
Age bracketShare%
16-1913%
20-2917%
30-3920%
40-4927%
50+23%
Fig. 04

Worldwide distribution

21.4%

of the worldwide Vitamin B12 audience comes from Germany.

Worldwide audience distribution share by country for Vitamin B12
CountryShare
Germany21.4%
United States19.0%
India14.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vitamin B12 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vitamin B12 fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~700K1.13×
02Thüringen~80K1.11×
03Niedersachsen~300K1.09×
04Baden-Württemberg~400K1.08×
05Sachsen-Anhalt~80K1.07×
06Rheinland-Pfalz~200K1.05×
07Sachsen~100K1.03×
08Bayern~500K1.02×
09Schleswig-Holstein~100K1.02×
10Brandenburg~90K1.00×
11Mecklenburg-Vorpommern~50K0.98×
12Saarland~30K0.96×
13Hessen~200K0.91×
14Hamburg~60K0.91×
15Berlin~100K0.83×
16Bremen~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Vitamin B12, Germany
0.82×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vitamin B12 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vitamin B12 audience
#·InterestCategoryAffinity×
01Fish oilHealth22.77×
02CalciumHealth17.42×
03Fatty acidHealth12.40×
04Vitamin KHealth11.73×
05SuperfoodFood & Beverages7.59×
06Natural ElementsHealth7.08×
07Judi DenchMovies & TV6.60×
08Omega-3 fatty acidHealth6.16×
09Lily JamesMovies & TV6.15×
10Mikaela ShiffrinSports5.53×
11Mila KunisMovies & TV5.44×
12Marilyn MansonMusic & Radio4.69×
13BiochemistryBusiness & Career4.24×
14MetabolismHealth3.34×
15FocusNews2.22×
16Western UnionBusiness & Career2.06×
17TagesschauMovies & TV2.00×
18VolunteeringPolitics & Society1.84×
19Netto Marken-DiscountShopping1.73×
20Organic farmingFood & Beverages1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vitamin B12 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vitamin B12 audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.55×
Healthy LifestyleBALANCE1.50×
MindfulnessBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vitamin B12 audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.93×
Sports ActivityPOWER0.97×
DIY MentalityTHRILL1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vitamin B12 have in Germany?

Vitamin B12 has an estimated audience of 3,010,618 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vitamin B12 fans?

74.2% of Vitamin B12 fans are female, 25.8% are male, with an average age of 42.0 years.

03

Which brands do Vitamin B12 fans like most?

Vitamin B12 fans show strongest brand affinity for Fish oil (22.77×), Calcium (17.42×), and Tagesschau (2×) over the country average.

04

Where do Vitamin B12 fans live in Germany?

Vitamin B12 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Vitamin B12 fans also like?

Beyond Vitamin B12 itself, the audience over-indexes on Calcium (17.42×), Tagesschau (2×), Superfood (7.59×), and Netto Marken-Discount (1.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Vitamin B12 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vitamin B12. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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