Vitamin B12 Audience in Germany
Vitamin B12 has an estimated audience of 2,658,562 people in Germany. 68.2% are female, 31.8% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Real property, Tagesschau, Satire, German television comedy.
The average Vitamin B12 fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Real property, Tagesschau, with strongest over-indexing on Western Union (10.15× the country average). Demographically, the Vitamin B12 audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Vitamin B12 fans
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 40.4 |
| Estimated audience size | 2,658,562 |
Audience persona
The typical Vitamin B12 fan in Germany is more female, around 40.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 663,516 | 1.14× |
| Bayern | 435,007 | 1.02× |
| Baden-Württemberg | 392,503 | 1.08× |
| Niedersachsen | 288,501 | 1.12× |
| Hessen | 192,785 | 0.95× |
| Rheinland-Pfalz | 140,603 | 1.06× |
| Sachsen | 130,960 | 1× |
| Berlin | 105,621 | 0.89× |
| Schleswig-Holstein | 96,676 | 1.01× |
| Brandenburg | 86,332 | 1.05× |
| Thüringen | 71,754 | 1.06× |
| Sachsen-Anhalt | 69,687 | 1.01× |
| Hamburg | 57,478 | 0.96× |
| Mecklenburg-Vorpommern | 47,485 | 0.94× |
| Saarland | 29,861 | 0.91× |
| Bremen | 18,293 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 10.15× | Business & Career |
| Real property | 6.09× | Home & Garden |
| Tagesschau | 2.21× | Movies & TV |
| Satire | 4.92× | Literature |
| German television comedy | 5.56× | Movies & TV |
| Superfood | 7.39× | Food & Beverages |
| Pets | 1.75× | Pets & Animals |
| Cholesterol | 5.09× | Food & Beverages |
| Lily James | 9.11× | Movies & TV |
| Cat food | 2.8× | Pets & Animals |
| Shampoo | 3.26× | Beauty & Wellness |
| Allgäu | 4.54× | Travel & Leisure |
| Automobiles | 1.59× | Cars & Mobility |
| Netto Marken-Discount | 1.69× | Shopping |
| Leggings | 3.25× | Fashion & Accessoires |
| Image scanner | 8.12× | Technology & Electronics |
| Ariana Grande | 3.5× | Music & Radio |
| Magnesium | 5.73× | Health |
| Fish oil | 10.57× | Health |
| Focus | 2.29× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.56 |
| Indulgence | JOY | 1.47 |
| Pet Ownership | JOY | 1.45 |
| Sports Activity | POWER | 1.37 |
| Design Affinity | PREMIUM | 1.35 |
| Sustainability | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 20.4% |
| United States | 20.0% |
| India | 14.7% |
See Vitamin B12 audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Vitamin B12 have in Germany?
Vitamin B12 has an estimated audience of 2,658,562 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vitamin B12 fans?
68.2% of Vitamin B12 fans are female, 31.8% are male, with an average age of 40.4 years.
Which brands do Vitamin B12 fans like most?
Vitamin B12 fans show strongest brand affinity for Western Union (10.15×), Real property (6.09×), and Tagesschau (2.21×) over the country average.
Where do Vitamin B12 fans live in Germany?
Vitamin B12 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 663,516), Bayern (reach 435,007), and Baden-Württemberg (reach 392,503). These three regions account for the largest share of the active audience.
What other brands do Vitamin B12 fans also like?
Beyond Vitamin B12 itself, the audience over-indexes on Real property (6.09×), Tagesschau (2.21×), Satire (4.92×), and German television comedy (5.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vitamin B12. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.