Vitamin B12 Audience in United States
Vitamin B12 has an estimated audience of 2,604,883 people in United States. 68.0% are female, 32.0% are male, average age 41.5. Top brand affinities: Elsword, JDSU, Bank account, Home staging, Iron Man (film).
Top brand affinities include Elsword, JDSU, Bank account, with strongest over-indexing on Elsword (16.52× the country average). Demographically, the Vitamin B12 audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.
Category: Health · Type: Topic
Demographics of Vitamin B12 fans
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 41.5 |
| Estimated audience size | 2,604,883 |
Audience persona
The typical Vitamin B12 fan in United States is more female, around 41.5 years old, with strong Sustainability tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 16.52× | Games |
| JDSU | 2.55× | Business & Career |
| Bank account | 1.85× | Business & Career |
| Home staging | 1.93× | Home & Garden |
| Iron Man (film) | 1.68× | Movies & TV |
| UK garage | 1.86× | Music & Radio |
| Layne Staley | 2.02× | Music & Radio |
| Moe Howard | 2.83× | Movies & TV |
| Jeep Wagoneer | 1.67× | Cars & Mobility |
| Kingdom of Judah | 2.13× | Politics & Society |
| Shiba Inu | 2.05× | Pets & Animals |
| Kento Yamazaki | 3.07× | Movies & TV |
| Tierra caliente | 2.17× | Travel & Leisure |
| Corona (band) | 1.52× | Music & Radio |
| life is good | 1.71× | Music & Radio |
| Brunello Cucinelli | 1.9× | Fashion & Accessoires |
| English literature | 1.71× | Literature |
| Certified diabetes educator | 3.29× | Business & Career |
| Halsey, Oregon | 2.01× | Travel & Leisure |
| Nebraska Cornhuskers | 2.04× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.45 |
| Healthy Lifestyle | BALANCE | 1.38 |
| Family Orientation | CONSERVATISM | 1.31 |
| Extroversion | THRILL | 1.29 |
| Price Sensitivity | PREMIUM | 1.29 |
| DIY Mentality | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 20.4% |
| United States | 20.0% |
| India | 14.7% |
See Vitamin B12 audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Vitamin B12. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.