Rascasse Audience Intelligence

Vitamin B12 Audience in United States

A data profile of the people who buy, follow and care about Vitamin B12 in United States — modelled from more than twelve digital signal sources. Vitamin B12 has an estimated audience of 2,673,773 people in United States.

#5431among Topic in United States#419in Health

The average Vitamin B12 fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superfood, Omega-3 fatty acid, Organic food, with strongest over-indexing on Superfood (4.02× the country average).

Demographically, the Vitamin B12 audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Sustainability, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vitamin B12 fan in United States is more female, around 43.0 years old, with strong Sustainability tendencies and a notable affinity for Superfood.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vitamin B12 profile in United States.

Audience size
2.7M
in United States
Gender
68.0%♀
32.0% male
Age
43.0
average years
Country rank
#11302
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vitamin B12 fans

68.0% are female, 32.0% are male, average age 43.0.

Fig. 02

Gender split

68.0%
Female
32.0%
Male
Demographic split for Vitamin B12 audience in United States
MetricValue
Female68.0%
Male32.0%
Average age43.0
Estimated audience size2,673,773
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Vitamin B12 audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3918%
40-4923%
50+30%
Fig. 04

Worldwide distribution

19.0%

of the worldwide Vitamin B12 audience comes from United States.

Worldwide audience distribution share by country for Vitamin B12
CountryShare
Germany21.4%
United States19.0%
India14.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vitamin B12 audience in United States is strongest.

Fig. 05

Top regions by affinity

Vitamin B12 fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~30K1.18×
02South Dakota~7K1.17×
03California~300K1.13×
04Illinois~100K1.13×
05Indiana~50K1.13×
06Massachusetts~60K1.11×
07New York~200K1.08×
08Kentucky~40K1.08×
09Iowa~20K1.08×
10North Carolina~90K1.07×
11Michigan~70K1.07×
12Hawaii~10K1.07×
13North Dakota~6K1.07×
14Maine~10K1.06×
15Ohio~80K1.04×
16Virginia~70K1.04×
17Maryland~50K1.04×
18Kansas~20K1.04×
19West Virginia~10K1.04×
20Wisconsin~40K1.03×
21Minnesota~40K1.03×
22Texas~200K1.02×
23Washington~50K1.02×
24Nebraska~10K1.02×
25New Hampshire~10K1.02×
26Florida~200K1.01×
27Missouri~40K1.01×
28Pennsylvania~90K1.00×
29New Jersey~70K0.99×
30Rhode Island~8K0.99×
31Oregon~30K0.98×
32Arkansas~20K0.98×
33Vermont~5K0.98×
34Delaware~7K0.97×
35Georgia~80K0.96×
36South Carolina~40K0.96×
37Montana~7K0.95×
38Alaska~5K0.95×
39Arizona~50K0.94×
40Idaho~10K0.94×
41Mississippi~20K0.92×
42New Mexico~10K0.92×
43Alabama~30K0.91×
44Nevada~20K0.91×
45Louisiana~30K0.90×
46Oklahoma~30K0.89×
47Tennessee~50K0.88×
48Utah~20K0.84×
49Colorado~30K0.83×
50Washington, District of Columbia~6K0.78×
Fig. 06

Affinity by region

Affinity by region — Vitamin B12, United States
0.78×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vitamin B12 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vitamin B12 audience
#·InterestCategoryAffinity×
01Omega-3 fatty acidHealth8.51×
02MagnesiumHealth4.32×
03SuperfoodFood & Beverages4.02×
04City BankBusiness & Career2.89×
05CholesterolFood & Beverages2.87×
06Sugar substituteFood & Beverages2.60×
07Paleolithic dietHealth2.57×
08Non-alcoholic beverageFood & Beverages2.55×
09Microwave ovenHome & Garden2.35×
10Preventive healthcareHealth2.22×
11House musicMusic & Radio2.06×
12EyebrowBeauty & Wellness2.02×
13PharmacyBusiness & Career1.92×
14Organic foodFood & Beverages1.80×
15InnovationBusiness & Career1.79×
16CookbookFood & Beverages1.70×
17GeneticsKids & Family1.67×
18Discount storesShopping1.64×
19Dog walkingPets & Animals1.62×
20Trader Joe'sShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vitamin B12 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vitamin B12 audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.44×
Price SensitivityPREMIUM1.32×
IndulgenceJOY1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vitamin B12 audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
Social Media UsageJOY0.92×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vitamin B12 have in United States?

Vitamin B12 has an estimated audience of 2,673,773 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vitamin B12 fans?

68.0% of Vitamin B12 fans are female, 32.0% are male, with an average age of 43.0 years.

03

Which brands do Vitamin B12 fans like most?

Vitamin B12 fans show strongest brand affinity for Superfood (4.02×), Omega-3 fatty acid (8.51×), and Organic food (1.8×) over the country average.

04

Where do Vitamin B12 fans live in United States?

Vitamin B12 fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Vitamin B12 fans also like?

Beyond Vitamin B12 itself, the audience over-indexes on Omega-3 fatty acid (8.51×), Organic food (1.8×), Trader Joe's (1.51×), and Microwave oven (2.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Vitamin B12 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vitamin B12. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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