Calcium Audience in Germany
Calcium has an estimated audience of 575,797 people in Germany. 72.0% are female, 28.0% are male, average age 45.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vitamin D, Vitamin B12, Solution, Cleaning agent, Hard water.
The average Calcium fan in Germany is 45.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vitamin D, Vitamin B12, Solution, with strongest over-indexing on Vitamin D (18.44× the country average). Demographically, the Calcium audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Calcium fans
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 45.4 |
| Estimated audience size | 575,797 |
Audience persona
The typical Calcium fan in Germany is more female, around 45.4 years old, with strong Pet Ownership tendencies and a notable affinity for Vitamin D.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 145,681 | 1.16× |
| Bayern | 98,643 | 1.07× |
| Baden-Württemberg | 87,987 | 1.12× |
| Niedersachsen | 62,776 | 1.12× |
| Hessen | 47,743 | 1.09× |
| Rheinland-Pfalz | 31,133 | 1.08× |
| Berlin | 22,780 | 0.88× |
| Sachsen | 22,138 | 0.78× |
| Schleswig-Holstein | 19,993 | 0.97× |
| Mecklenburg-Vorpommern | 14,915 | 1.36× |
| Brandenburg | 13,805 | 0.77× |
| Hamburg | 12,377 | 0.95× |
| Thüringen | 12,202 | 0.83× |
| Sachsen-Anhalt | 11,640 | 0.78× |
| Saarland | 7,424 | 1.05× |
| Bremen | 4,874 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vitamin D | 18.44× | Health |
| Vitamin B12 | 17.42× | Health |
| Solution | 33.88× | Business & Career |
| Cleaning agent | 13× | Home & Garden |
| Hard water | 56.56× | Home & Garden |
| Ion | 13.59× | Technology & Electronics |
| Water softening | 27.91× | Home & Garden |
| Wetter.com | 2.27× | Home & Garden |
| Gala | 2.15× | News |
| Magnesium | 7.34× | Health |
| Washing | 6.08× | Beauty & Wellness |
| Chemical compound | 6.42× | Business & Career |
| Netto Marken-Discount | 1.72× | Shopping |
| Supernaturals | 3.34× | Health |
| Wellness (alternative medicine) | 2.45× | Health |
| Detergent | 4.57× | Home & Garden |
| Obi (store) | 1.57× | Shopping |
| Soap | 4.34× | Beauty & Wellness |
| REWE | 1.54× | Shopping |
| Aral AG | 1.74× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.68 |
| Healthy Lifestyle | BALANCE | 1.62 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Indulgence | JOY | 1.38 |
| Design Affinity | PREMIUM | 1.31 |
| Sports Activity | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.1% |
| Taiwan | 8.4% |
| Thailand | 8.0% |
See Calcium audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Calcium have in Germany?
Calcium has an estimated audience of 575,797 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Calcium fans?
72.0% of Calcium fans are female, 28.0% are male, with an average age of 45.4 years.
Which brands do Calcium fans like most?
Calcium fans show strongest brand affinity for Vitamin D (18.44×), Vitamin B12 (17.42×), and Solution (33.88×) over the country average.
Where do Calcium fans live in Germany?
Calcium fans in Germany are most concentrated in Nordrhein-Westfalen (reach 145,681), Bayern (reach 98,643), and Baden-Württemberg (reach 87,987). These three regions account for the largest share of the active audience.
What other brands do Calcium fans also like?
Beyond Calcium itself, the audience over-indexes on Vitamin B12 (17.42×), Solution (33.88×), Cleaning agent (13×), and Hard water (56.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Calcium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.