Calcium Audience in Germany
A data profile of the people who buy, follow and care about Calcium in Germany — modelled from more than twelve digital signal sources. Calcium has an estimated audience of 575,797 people in Germany.
The average Calcium fan in Germany is 45.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Vitamin D, Vitamin B12, Solution, with strongest over-indexing on Vitamin D (18.44× the country average).
Demographically, the Calcium audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Calcium fan in Germany is more female, around 45.4 years old, with strong Mindfulness tendencies and a notable affinity for Vitamin D.
At a glance
The key figures that characterise the Calcium profile in Germany.
Search interest · 12-month trend
Demographics of Calcium fans
72.0% are female, 28.0% are male, average age 45.4.
Gender split
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 45.4 |
| Estimated audience size | 575,797 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 30% | |
| 50+ | 30% |
Worldwide distribution
of the worldwide Calcium audience comes from Germany.
| Country | Share |
|---|---|
| United States | 13.1% |
| Taiwan | 8.4% |
| Thailand | 8.0% |
Geography
Where the Calcium audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~10K | 1.25× | |
| 02 | Nordrhein-Westfalen | ~100K | 1.14× | |
| 03 | Saarland | ~8K | 1.11× | |
| 04 | Baden-Württemberg | ~90K | 1.10× | |
| 05 | Niedersachsen | ~60K | 1.10× | |
| 06 | Rheinland-Pfalz | ~30K | 1.10× | |
| 07 | Bayern | ~100K | 1.06× | |
| 08 | Hessen | ~50K | 1.05× | |
| 09 | Bremen | ~5K | 1.02× | |
| 10 | Schleswig-Holstein | ~20K | 0.99× | |
| 11 | Hamburg | ~10K | 0.96× | |
| 12 | Thüringen | ~10K | 0.89× | |
| 13 | Berlin | ~20K | 0.85× | |
| 14 | Sachsen | ~20K | 0.83× | |
| 15 | Brandenburg | ~10K | 0.82× | |
| 16 | Sachsen-Anhalt | ~10K | 0.82× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Calcium audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hard water | Home & Garden | 56.56× | ||
| 02 | Solution | Business & Career | 33.88× | ||
| 03 | Water softening | Home & Garden | 27.91× | ||
| 04 | Vitamin D | Health | 18.44× | ||
| 05 | Vitamin B12 | Health | 17.42× | ||
| 06 | Ion | Technology & Electronics | 13.59× | ||
| 07 | Cleaning agent | Home & Garden | 13.00× | ||
| 08 | Magnesium | Health | 7.34× | ||
| 09 | Chemical compound | Business & Career | 6.42× | ||
| 10 | Washing | Beauty & Wellness | 6.08× | ||
| 11 | Detergent | Home & Garden | 4.57× | ||
| 12 | Soap | Beauty & Wellness | 4.34× | ||
| 13 | Supernaturals | Health | 3.34× | ||
| 14 | Wellness (alternative medicine) | Health | 2.45× | ||
| 15 | Tchibo | Shopping | 2.18× | ||
| 16 | Stress (biology) | Health | 2.03× | ||
| 17 | Netto Marken-Discount | Shopping | 1.72× | ||
| 18 | Commerzbank | Business & Career | 1.69× | ||
| 19 | Obi (store) | Shopping | 1.57× | ||
| 20 | REWE | Shopping | 1.54× |
Personality of the Calcium audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.69× | |
| Spirituality | BALANCE | 1.55× | |
| Healthy Lifestyle | BALANCE | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Social Media Usage | JOY | 0.88× | |
| Early Adopter Mentality | POWER | 0.89× |
Frequently asked questions
How many fans does Calcium have in Germany?
Calcium has an estimated audience of 575,797 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Calcium fans?
72.0% of Calcium fans are female, 28.0% are male, with an average age of 45.4 years.
Which brands do Calcium fans like most?
Calcium fans show strongest brand affinity for Vitamin D (18.44×), Vitamin B12 (17.42×), and Solution (33.88×) over the country average.
Where do Calcium fans live in Germany?
Calcium fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Calcium fans also like?
Beyond Calcium itself, the audience over-indexes on Vitamin B12 (17.42×), Solution (33.88×), Cleaning agent (13×), and Hard water (56.56×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Calcium audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Calcium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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