Rascasse Audience Intelligence

Ion Audience in Germany

A data profile of the people who buy, follow and care about Ion in Germany — modelled from more than twelve digital signal sources. Ion has an estimated audience of 565,243 people in Germany.

#4369among Topic in Germany#475in Technology & Electronics

The average Ion fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Scooby-Doo, Mila Kunis, In aller Freundschaft, with strongest over-indexing on Scooby-Doo (8.47× the country average).

Demographically, the Ion audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ion fan in Germany is more male, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Scooby-Doo.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ion profile in Germany.

Audience size
565K
in Germany
Gender
43.6%♀
56.4% male
Age
41.5
average years
Country rank
#10622
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ion fans

43.6% are female, 56.4% are male, average age 41.5.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for Ion audience in Germany
MetricValue
Female43.6%
Male56.4%
Average age41.5
Estimated audience size565,243
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Ion audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3923%
40-4927%
50+20%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Ion audience comes from Germany.

Worldwide audience distribution share by country for Ion
CountryShare
United States17.5%
Taiwan8.0%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ion audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ion fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~6K1.22×
02Hessen~50K1.19×
03Hamburg~20K1.19×
04Baden-Württemberg~90K1.15×
05Niedersachsen~60K1.13×
06Bayern~100K1.12×
07Rheinland-Pfalz~30K1.08×
08Nordrhein-Westfalen~100K1.06×
09Berlin~30K1.05×
10Schleswig-Holstein~20K1.05×
11Saarland~7K0.97×
12Sachsen~20K0.89×
13Brandenburg~10K0.79×
14Thüringen~10K0.78×
15Mecklenburg-Vorpommern~8K0.72×
16Sachsen-Anhalt~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Ion, Germany
0.69×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ion audience
#·InterestCategoryAffinity×
01Mila KunisMovies & TV13.77×
02Rose LeslieMovies & TV13.77×
03Rosie Huntington-WhiteleyFashion & Accessoires13.77×
04Austin Powers (film series)Movies & TV13.77×
05Victoria JusticeMovies & TV13.77×
06Descendants (2015 film)Movies & TV13.77×
07Candice SwanepoelFashion & Accessoires13.77×
08CalciumHealth13.59×
09Scooby-DooMovies & TV8.47×
10Bicycle wheelCars & Mobility6.16×
11In aller FreundschaftMovies & TV5.29×
12Solar cellHome & Garden4.85×
13Hape KerkelingMovies & TV4.70×
14Sandra BullockMovies & TV4.65×
15Storm of LoveMovies & TV2.98×
16Solar energyHome & Garden2.76×
17HugendubelShopping2.22×
18TagesschauMovies & TV2.07×
19Müller (company)Food & Beverages1.87×
20Netto Marken-DiscountShopping1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ion audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.84×
Convenience OrientationPREMIUM1.55×
SpiritualityBALANCE1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ion audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.76×
SustainabilityBALANCE0.77×
Price SensitivityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ion have in Germany?

Ion has an estimated audience of 565,243 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ion fans?

43.6% of Ion fans are female, 56.4% are male, with an average age of 41.5 years.

03

Which brands do Ion fans like most?

Ion fans show strongest brand affinity for Scooby-Doo (8.47×), Mila Kunis (13.77×), and In aller Freundschaft (5.29×) over the country average.

04

Where do Ion fans live in Germany?

Ion fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Ion fans also like?

Beyond Ion itself, the audience over-indexes on Mila Kunis (13.77×), In aller Freundschaft (5.29×), Rose Leslie (13.77×), and Rosie Huntington-Whiteley (13.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Ion audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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