Ion Audience in Germany
Ion has an estimated audience of 565,243 people in Germany. 43.6% are female, 56.4% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Pillow, Cloppenburg, Natural rubber, VfL Wolfsburg.
The average Ion fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Pillow, Cloppenburg, with strongest over-indexing on Progressive rock (3× the country average). Demographically, the Ion audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Ion fans
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 41.5 |
| Estimated audience size | 565,243 |
Audience persona
The typical Ion fan in Germany is more male, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 132,479 | 1.07× |
| Bayern | 101,290 | 1.11× |
| Baden-Württemberg | 92,178 | 1.2× |
| Niedersachsen | 63,832 | 1.16× |
| Hessen | 52,663 | 1.22× |
| Rheinland-Pfalz | 30,700 | 1.08× |
| Berlin | 27,306 | 1.08× |
| Sachsen | 24,430 | 0.88× |
| Schleswig-Holstein | 20,984 | 1.03× |
| Hamburg | 15,448 | 1.21× |
| Brandenburg | 13,461 | 0.77× |
| Thüringen | 10,419 | 0.72× |
| Sachsen-Anhalt | 9,223 | 0.63× |
| Mecklenburg-Vorpommern | 7,087 | 0.66× |
| Saarland | 6,374 | 0.92× |
| Bremen | 6,036 | 1.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3× | Music & Radio |
| Pillow | 1.95× | Home & Garden |
| Cloppenburg | 5.04× | Travel & Leisure |
| Natural rubber | 2.4× | Cars & Mobility |
| VfL Wolfsburg | 1.6× | Sports |
| Esra Erol | 5.29× | Movies & TV |
| Israel | 1.84× | Travel & Leisure |
| Software engineer | 7.78× | Technology & Electronics |
| Loincloth | 2.62× | Fashion & Accessoires |
| 3D printing | 1.7× | Technology & Electronics |
| Este, Veneto | 1.9× | Travel & Leisure |
| Minestrone | 1.79× | Food & Beverages |
| Metamorphoses | 2.26× | Literature |
| Justice | 2.41× | Politics & Society |
| MK | 1.87× | Music & Radio |
| Stucco | 1.62× | Home & Garden |
| Samanyolu Haber | 2.76× | Movies & TV |
| Circular Quay | 13.55× | Travel & Leisure |
| Eco Friendly Living | 2.26× | Home & Garden |
| Home Delivery | 1.65× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.54 |
| Pet Ownership | JOY | 1.49 |
| Healthy Lifestyle | BALANCE | 1.39 |
| Sports Activity | POWER | 1.27 |
| Early Adopter Mentality | POWER | 1.27 |
| Convenience Orientation | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| Taiwan | 8.0% |
| Italy | 6.1% |
See Ion audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ion have in Germany?
Ion has an estimated audience of 565,243 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ion fans?
43.6% of Ion fans are female, 56.4% are male, with an average age of 41.5 years.
Which brands do Ion fans like most?
Ion fans show strongest brand affinity for Progressive rock (3×), Pillow (1.95×), and Cloppenburg (5.04×) over the country average.
Where do Ion fans live in Germany?
Ion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 132,479), Bayern (reach 101,290), and Baden-Württemberg (reach 92,178). These three regions account for the largest share of the active audience.
What other brands do Ion fans also like?
Beyond Ion itself, the audience over-indexes on Pillow (1.95×), Cloppenburg (5.04×), Natural rubber (2.4×), and VfL Wolfsburg (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.