Ion Audience in United States

Ion logo

Ion has an estimated audience of 4,772,325 people in United States. 55.3% are female, 44.7% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: FC Bayern Munich, Fox News Channel, Lithium-ion battery, Made in USA, Dentistry.

The average Ion fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include FC Bayern Munich, Fox News Channel, Lithium-ion battery, with strongest over-indexing on FC Bayern Munich (4.29× the country average). Demographically, the Ion audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Individualism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Ion fans

Demographic split for Ion audience in United States
MetricValue
Female55.3%
Male44.7%
Average age43.6
Estimated audience size4,772,325

Audience persona

The typical Ion fan in United States is more female, around 43.6 years old, with strong Individualism tendencies and a notable affinity for FC Bayern Munich.

Top regions in United States

Top regions ranked by reach for Ion in United States
RegionReachAffinity
California604,5941.15×
Texas466,2061.14×
Florida340,2701.05×
New York278,1591.04×
Illinois168,1481.06×
Georgia160,7321.09×
Virginia152,0081.31×
Pennsylvania148,8060.93×
Ohio136,5060.93×
North Carolina134,9610.94×
Michigan132,8811.06×
Arizona121,9651.25×
New Jersey107,1090.88×
Washington99,1871.04×
Tennessee90,5960.95×
Indiana89,8981.03×
Massachusetts88,1690.94×
Alabama84,9051.27×
Connecticut82,7671.73×
Maryland80,1570.98×
Missouri72,9580.95×
Colorado72,1510.96×
South Carolina68,8130.96×
Oregon65,0441.19×
Louisiana64,9851.06×
Minnesota64,1890.94×
Wisconsin62,8630.88×
Iowa56,4121.43×
Oklahoma52,5160.99×
Kentucky51,9090.87×
Nevada44,8800.97×
Utah43,0181.01×
Mississippi39,1451×
Kansas35,6480.95×
Arkansas34,8640.89×
New Mexico24,9561.04×
Idaho21,4840.9×
Nebraska20,1970.84×
West Virginia19,3520.87×
Hawaii19,0610.93×
Washington, District of Columbia15,7721.1×
Maine15,0630.88×
New Hampshire14,7360.78×
Rhode Island13,1690.87×
Montana11,2310.85×
Alaska10,6321.04×
Delaware10,2640.78×
South Dakota9,9420.9×
North Dakota8,3170.85×
Vermont7,5080.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ion audience
BrandAffinityCategory
FC Bayern Munich4.29×Sports
Fox News Channel1.55×Movies & TV
Lithium-ion battery10.99×Technology & Electronics
Made in USA3.04×Business & Career
Dentistry2.67×Business & Career
Dollar General1.68×Shopping
Microwave oven2.71×Home & Garden
AutoZone1.67×Cars & Mobility
Hormone3.32×Health
Livemusic2.1×Music & Radio
Menards1.97×Home & Garden
Real property2.02×Home & Garden
Rechargeable battery4.09×Home & Garden
J. C. Penney1.82×Shopping
Fertilizer3.33×Home & Garden
Black Friday (shopping)1.6×Shopping
United Parcel Service1.7×Business & Career
Genetics1.6×Kids & Family
Take-out1.6×Food & Beverages
Musical theatre1.54×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ion audience
TraitClusterScore
IndividualismJOY1.61
Quality AwarenessPREMIUM1.46
Convenience OrientationPREMIUM1.41
Price SensitivityPREMIUM1.36
Need for SecurityCONSERVATISM1.31
Family OrientationCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Ion
CountryShare
United States17.5%
Taiwan8.0%
Italy6.1%

See Ion audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Ion have in United States?

Ion has an estimated audience of 4,772,325 people in United States, concentrated in California and Texas.

What is the gender split and age of Ion fans?

55.3% of Ion fans are female, 44.7% are male, with an average age of 43.6 years.

Which brands do Ion fans like most?

Ion fans show strongest brand affinity for FC Bayern Munich (4.29×), Fox News Channel (1.55×), and Lithium-ion battery (10.99×) over the country average.

Where do Ion fans live in United States?

Ion fans in United States are most concentrated in California (reach 604,594), Texas (reach 466,206), and Florida (reach 340,270). These three regions account for the largest share of the active audience.

What other brands do Ion fans also like?

Beyond Ion itself, the audience over-indexes on Fox News Channel (1.55×), Lithium-ion battery (10.99×), Made in USA (3.04×), and Dentistry (2.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.