Rascasse Audience Intelligence

Ion Audience in United States

A data profile of the people who buy, follow and care about Ion in United States — modelled from more than twelve digital signal sources. Ion has an estimated audience of 4,772,325 people in United States.

#3892among Topic in United States#304in Technology & Electronics

The average Ion fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lithium-ion battery, Britney Spears, Microwave oven, with strongest over-indexing on Lithium-ion battery (11.26× the country average).

Demographically, the Ion audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ion fan in United States is more female, around 43.6 years old, with strong Individualism tendencies and a notable affinity for Lithium-ion battery.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ion profile in United States.

Audience size
4.8M
in United States
Gender
55.3%♀
44.7% male
Age
43.6
average years
Country rank
#6968
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ion fans

55.3% are female, 44.7% are male, average age 43.6.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Ion audience in United States
MetricValue
Female55.3%
Male44.7%
Average age43.6
Estimated audience size4,772,325
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Ion audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3919%
40-4925%
50+30%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Ion audience comes from United States.

Worldwide audience distribution share by country for Ion
CountryShare
United States17.5%
Taiwan8.0%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ion audience in United States is strongest.

Fig. 05

Top regions by affinity

Ion fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~80K1.67×
02Virginia~200K1.36×
03Iowa~50K1.32×
04Alabama~80K1.23×
05Texas~500K1.14×
06Georgia~200K1.14×
07Arizona~100K1.14×
08Louisiana~70K1.12×
09Oregon~60K1.12×
10California~600K1.11×
11New Mexico~30K1.09×
12Alaska~10K1.05×
13Michigan~100K1.04×
14Indiana~90K1.03×
15Washington, District of Columbia~10K1.03×
16South Dakota~10K1.03×
17Florida~300K1.01×
18Mississippi~40K1.01×
19Kansas~40K1.01×
20Illinois~200K0.99×
21Oklahoma~50K0.99×
22Washington~90K0.98×
23Maine~20K0.98×
24South Carolina~70K0.97×
25New York~300K0.96×
26Maryland~80K0.96×
27Utah~40K0.96×
28Hawaii~20K0.96×
29Pennsylvania~200K0.95×
30Ohio~100K0.95×
31North Carolina~100K0.95×
32Missouri~70K0.95×
33Colorado~70K0.95×
34Massachusetts~90K0.94×
35Kentucky~60K0.94×
36Nevada~40K0.94×
37North Dakota~9K0.94×
38Tennessee~90K0.93×
39Minnesota~60K0.93×
40Arkansas~40K0.93×
41Vermont~8K0.92×
42Idaho~20K0.91×
43Nebraska~20K0.91×
44Rhode Island~10K0.91×
45West Virginia~20K0.89×
46Montana~10K0.89×
47New Jersey~100K0.88×
48Wisconsin~60K0.87×
49New Hampshire~20K0.83×
50Delaware~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Ion, United States
0.82×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ion audience
#·InterestCategoryAffinity×
01Lithium-ion batteryTechnology & Electronics11.26×
02Berlin WallTravel & Leisure4.57×
03Non-alcoholic beverageFood & Beverages3.25×
04FertilizerHome & Garden3.25×
05Microwave ovenHome & Garden2.92×
06Web serverTechnology & Electronics2.76×
07Mineral waterFood & Beverages2.70×
08Britney SpearsMusic & Radio2.55×
09Sustainable energyHome & Garden2.19×
10Rail transportTravel & Leisure2.18×
11Renewable energyBusiness & Career2.06×
12Hardware storeHome & Garden1.97×
13PharmacyBusiness & Career1.87×
14Ace HardwareHome & Garden1.82×
15Discount storesShopping1.75×
16Real propertyHome & Garden1.73×
17GeneticsKids & Family1.63×
18MenardsHome & Garden1.62×
19United Parcel ServiceBusiness & Career1.59×
20TraditionPolitics & Society1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ion audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.57×
PatriotismCONSERVATISM1.41×
Convenience OrientationPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ion audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Luxury OrientationPREMIUM0.76×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ion have in United States?

Ion has an estimated audience of 4,772,325 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ion fans?

55.3% of Ion fans are female, 44.7% are male, with an average age of 43.6 years.

03

Which brands do Ion fans like most?

Ion fans show strongest brand affinity for Lithium-ion battery (11.26×), Britney Spears (2.55×), and Microwave oven (2.92×) over the country average.

04

Where do Ion fans live in United States?

Ion fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Ion fans also like?

Beyond Ion itself, the audience over-indexes on Britney Spears (2.55×), Microwave oven (2.92×), Non-alcoholic beverage (3.25×), and Hardware store (1.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Ion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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