Lithium-ion battery Audience in United States

Lithium-ion battery logo

Lithium-ion battery has an estimated audience of 2,226,571 people in United States. 17.8% are female, 82.2% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Find My iPhone, Drill, Phablet, AutoZone, Home safety.

The average Lithium-ion battery fan in United States is 44.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Find My iPhone, Drill, Phablet, with strongest over-indexing on Find My iPhone (22.59× the country average). Demographically, the Lithium-ion battery audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Lithium-ion battery fans

Demographic split for Lithium-ion battery audience in United States
MetricValue
Female17.8%
Male82.2%
Average age44.2
Estimated audience size2,226,571

Audience persona

The typical Lithium-ion battery fan in United States is more male, around 44.2 years old, with strong Need for Security tendencies and a notable affinity for Find My iPhone.

Top regions in United States

Top regions ranked by reach for Lithium-ion battery in United States
RegionReachAffinity
California271,1961.11×
Texas190,2190.99×
Florida128,4340.85×
New York116,7530.94×
Illinois75,5431.02×
North Carolina73,7491.1×
Pennsylvania69,7330.93×
Ohio69,4101.01×
Georgia66,9330.98×
Virginia61,9391.14×
Michigan57,0320.98×
New Jersey51,8420.92×
Washington48,9691.1×
Tennessee47,4721.06×
Arizona42,0240.92×
Minnesota41,9771.32×
Massachusetts41,8680.95×
Wisconsin41,6011.24×
Indiana40,2120.99×
Missouri36,6781.02×
South Carolina35,4911.06×
Louisiana34,8561.21×
Colorado33,6190.96×
Maryland33,4120.87×
Alabama32,9191.06×
Kentucky30,8521.11×
Oregon28,6121.12×
Oklahoma23,5340.95×
Utah22,9821.15×
Iowa21,4911.17×
Connecticut20,8160.93×
Nevada18,6120.86×
Arkansas17,8750.97×
Kansas17,7221.01×
Mississippi16,9500.92×
Hawaii13,4041.4×
Idaho11,2961.01×
Nebraska10,5280.94×
New Mexico9,7490.87×
West Virginia9,5720.92×
New Hampshire7,8510.89×
Maine7,3380.92×
Rhode Island6,1130.86×
Washington, District of Columbia5,9840.89×
Montana5,3400.86×
North Dakota5,1671.13×
South Dakota5,1601×
Alaska4,5400.95×
Delaware4,1900.68×
Vermont3,4930.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lithium-ion battery audience
BrandAffinityCategory
Find My iPhone22.59×Technology & Electronics
Drill5.19×Home & Garden
Phablet32.47×Technology & Electronics
AutoZone3.29×Cars & Mobility
Home safety14.97×Home & Garden
Ion11.26×Technology & Electronics
Power tool4.31×Home & Garden
Peacemaker2.77×Movies & TV
Battery (electricity)5.03×Home & Garden
Online shopping1.75×Shopping
Electric motor5.04×Cars & Mobility
Digi-Key19.47×Technology & Electronics
Smallmouth bass6.4×Pets & Animals
Manufacturing engineering25.02×Business & Career
Impact driver23.09×Home & Garden
MetroPCS6.57×Technology & Electronics
Machining4.55×Business & Career
Friends1.85×Movies & TV
Hand tool2.89×Home & Garden
TikTok1.7×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lithium-ion battery audience
TraitClusterScore
Need for SecurityCONSERVATISM2.04
Early Adopter MentalityPOWER1.72
Quality AwarenessPREMIUM1.59
Family OrientationCONSERVATISM1.41
PatriotismCONSERVATISM1.37
Risk AppetiteTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Lithium-ion battery
CountryShare
United States25.9%
Thailand5.9%
Canada4.4%

See Lithium-ion battery audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Lithium-ion battery have in United States?

Lithium-ion battery has an estimated audience of 2,226,571 people in United States, concentrated in California and Texas.

What is the gender split and age of Lithium-ion battery fans?

17.8% of Lithium-ion battery fans are female, 82.2% are male, with an average age of 44.2 years.

Which brands do Lithium-ion battery fans like most?

Lithium-ion battery fans show strongest brand affinity for Find My iPhone (22.59×), Drill (5.19×), and Phablet (32.47×) over the country average.

Where do Lithium-ion battery fans live in United States?

Lithium-ion battery fans in United States are most concentrated in California (reach 271,196), Texas (reach 190,219), and Florida (reach 128,434). These three regions account for the largest share of the active audience.

What other brands do Lithium-ion battery fans also like?

Beyond Lithium-ion battery itself, the audience over-indexes on Drill (5.19×), Phablet (32.47×), AutoZone (3.29×), and Home safety (14.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lithium-ion battery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.