A data profile of the people who buy, follow and care about Phablet in United States — modelled from more than twelve digital signal sources. Phablet has an estimated audience of 622,389 people in United States.
The average Phablet fan in United States is 42.7 years old, more male, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
The key figures that characterise the Phablet profile in United States.
39.9% are female, 60.1% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 42.7 |
| Estimated audience size | 622,389 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 29% |
Where the Phablet audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~2K | 1.22× | |
| 02 | North Dakota | ~2K | 1.19× | |
| 03 | Vermont | ~1K | 1.17× | |
| 04 | Texas | ~60K | 1.10× | |
| 05 | Mississippi | ~6K | 1.10× | |
| 06 | South Dakota | ~2K | 1.10× | |
| 07 | North Carolina | ~20K | 1.08× | |
| 08 | Montana | ~2K | 1.08× | |
| 09 | West Virginia | ~3K | 1.06× | |
| 10 | Rhode Island | ~2K | 1.05× | |
| 11 | Delaware | ~2K | 1.03× | |
| 12 | Georgia | ~20K | 1.02× | |
| 13 | Washington | ~10K | 1.02× | |
| 14 | Maine | ~2K | 1.02× | |
| 15 | Arkansas | ~5K | 1.00× | |
| 16 | New Mexico | ~3K | 1.00× | |
| 17 | Maryland | ~10K | 0.99× | |
| 18 | Hawaii | ~3K | 0.99× | |
| 19 | Alabama | ~8K | 0.98× | |
| 20 | Oklahoma | ~7K | 0.98× | |
| 21 | New Hampshire | ~2K | 0.98× | |
| 22 | Missouri | ~10K | 0.97× | |
| 23 | Nevada | ~6K | 0.97× | |
| 24 | Idaho | ~3K | 0.97× | |
| 25 | Nebraska | ~3K | 0.97× | |
| 26 | Washington, District of Columbia | ~2K | 0.97× | |
| 27 | Virginia | ~10K | 0.96× | |
| 28 | Arizona | ~10K | 0.96× | |
| 29 | South Carolina | ~9K | 0.96× | |
| 30 | Kentucky | ~7K | 0.96× | |
| 31 | Louisiana | ~8K | 0.94× | |
| 32 | Kansas | ~5K | 0.94× | |
| 33 | Oregon | ~7K | 0.92× | |
| 34 | Utah | ~5K | 0.92× | |
| 35 | Iowa | ~5K | 0.92× | |
| 36 | Indiana | ~10K | 0.91× | |
| 37 | Connecticut | ~6K | 0.91× | |
| 38 | Tennessee | ~10K | 0.90× | |
| 39 | New York | ~30K | 0.89× | |
| 40 | Ohio | ~20K | 0.89× | |
| 41 | Minnesota | ~8K | 0.89× | |
| 42 | Michigan | ~10K | 0.88× | |
| 43 | Massachusetts | ~10K | 0.88× | |
| 44 | Florida | ~40K | 0.87× | |
| 45 | Illinois | ~20K | 0.86× | |
| 46 | Colorado | ~8K | 0.86× | |
| 47 | Wisconsin | ~8K | 0.85× | |
| 48 | Pennsylvania | ~20K | 0.84× | |
| 49 | New Jersey | ~10K | 0.83× | |
| 50 | California | ~60K | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Phablet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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