Phablet Audience in United States
Phablet has an estimated audience of 622,389 people in United States. 39.9% are female, 60.1% are male, average age 42.7. Top regions: California, Texas, Florida.
The average Phablet fan in United States is 42.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Phablet audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Need for Security, LGBTQ+ Identity.
Category: Technology & Electronics · Type: Topic
Demographics of Phablet fans
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 42.7 |
| Estimated audience size | 622,389 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 59,713 | 0.87× |
| Texas | 56,408 | 1.05× |
| Florida | 39,713 | 0.94× |
| New York | 32,946 | 0.95× |
| Georgia | 19,901 | 1.04× |
| North Carolina | 19,118 | 1.02× |
| Illinois | 16,787 | 0.81× |
| Ohio | 15,835 | 0.83× |
| Pennsylvania | 15,750 | 0.75× |
| Virginia | 15,468 | 1.02× |
| Washington | 13,858 | 1.11× |
| Michigan | 13,137 | 0.81× |
| New Jersey | 11,941 | 0.75× |
| Maryland | 11,799 | 1.1× |
| Arizona | 11,145 | 0.88× |
| Tennessee | 10,522 | 0.84× |
| Massachusetts | 10,399 | 0.85× |
| Missouri | 9,857 | 0.98× |
| Indiana | 9,568 | 0.84× |
| South Carolina | 8,148 | 0.87× |
| Kentucky | 7,759 | 0.99× |
| Colorado | 7,713 | 0.79× |
| Alabama | 7,289 | 0.84× |
| Minnesota | 6,504 | 0.73× |
| Nevada | 6,346 | 1.05× |
| Oklahoma | 6,261 | 0.91× |
| Oregon | 5,917 | 0.83× |
| Louisiana | 5,458 | 0.68× |
| Connecticut | 5,148 | 0.82× |
| Arkansas | 4,979 | 0.97× |
| Mississippi | 4,804 | 0.94× |
| Wisconsin | 4,667 | 0.5× |
| Utah | 4,498 | 0.81× |
| West Virginia | 3,746 | 1.29× |
| Kansas | 3,663 | 0.75× |
| Iowa | 3,091 | 0.6× |
| Alaska | 2,638 | 1.98× |
| Rhode Island | 2,630 | 1.33× |
| Hawaii | 2,527 | 0.94× |
| Maine | 2,453 | 1.1× |
| Idaho | 2,442 | 0.78× |
| Montana | 2,300 | 1.33× |
| South Dakota | 2,270 | 1.58× |
| North Dakota | 2,210 | 1.73× |
| New Hampshire | 2,179 | 0.89× |
| Wyoming | 2,139 | 2.32× |
| Nebraska | 2,133 | 0.68× |
| New Mexico | 2,122 | 0.68× |
| Vermont | 2,069 | 1.89× |
| Delaware | 1,884 | 1.1× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 13.17 |
| LGBTQ+ Identity | OPEN | 4.73 |
| Community Orientation | OPEN | 2.51 |
| Design Affinity | PREMIUM | 2.42 |
| Pet Ownership | JOY | 2.31 |
| Travelling | THRILL | 2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 9.6% |
| India | 7.9% |
| United States | 7.5% |
See Phablet audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Phablet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.