Rascasse Audience Intelligence

Phablet Audience in United States

A data profile of the people who buy, follow and care about Phablet in United States — modelled from more than twelve digital signal sources. Phablet has an estimated audience of 622,389 people in United States.

The average Phablet fan in United States is 42.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Phablet profile in United States.

Audience size
622K
in United States
Gender
39.9%
60.1% male
Age
42.7
average years
Country rank
#32097
Topic in United States
Fig. 01

Search interest · 12-month trend

-57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Phablet fans

39.9% are female, 60.1% are male, average age 42.7.

Fig. 02

Gender split

39.9%
Female
60.1%
Male
Demographic split for Phablet audience in United States
MetricValue
Female39.9%
Male60.1%
Average age42.7
Estimated audience size622,389
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Phablet audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3921%
40-4921%
50+29%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Phablet audience comes from United States.

Worldwide audience distribution share by country for Phablet
CountryShare
Germany9.6%
India7.9%
United States7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Phablet audience in United States is strongest.

Fig. 05

Top regions by affinity

Phablet fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~2K1.22×
02North Dakota~2K1.19×
03Vermont~1K1.17×
04Texas~60K1.10×
05Mississippi~6K1.10×
06South Dakota~2K1.10×
07North Carolina~20K1.08×
08Montana~2K1.08×
09West Virginia~3K1.06×
10Rhode Island~2K1.05×
11Delaware~2K1.03×
12Georgia~20K1.02×
13Washington~10K1.02×
14Maine~2K1.02×
15Arkansas~5K1.00×
16New Mexico~3K1.00×
17Maryland~10K0.99×
18Hawaii~3K0.99×
19Alabama~8K0.98×
20Oklahoma~7K0.98×
21New Hampshire~2K0.98×
22Missouri~10K0.97×
23Nevada~6K0.97×
24Idaho~3K0.97×
25Nebraska~3K0.97×
26Washington, District of Columbia~2K0.97×
27Virginia~10K0.96×
28Arizona~10K0.96×
29South Carolina~9K0.96×
30Kentucky~7K0.96×
31Louisiana~8K0.94×
32Kansas~5K0.94×
33Oregon~7K0.92×
34Utah~5K0.92×
35Iowa~5K0.92×
36Indiana~10K0.91×
37Connecticut~6K0.91×
38Tennessee~10K0.90×
39New York~30K0.89×
40Ohio~20K0.89×
41Minnesota~8K0.89×
42Michigan~10K0.88×
43Massachusetts~10K0.88×
44Florida~40K0.87×
45Illinois~20K0.86×
46Colorado~8K0.86×
47Wisconsin~8K0.85×
48Pennsylvania~20K0.84×
49New Jersey~10K0.83×
50California~60K0.82×
Fig. 06

Affinity by region

Affinity by region — Phablet, United States
0.82×1.00×1.22×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Phablet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →