Phablet Audience in Germany
Phablet has an estimated audience of 797,717 people in Germany. 43.4% are female, 56.6% are male, average age 44.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: LTE (telecommunication), Mobile computing, Klarmobil, 3G, 1080p.
The average Phablet fan in Germany is 44.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include LTE (telecommunication), Mobile computing, Klarmobil, with strongest over-indexing on LTE (telecommunication) (23.49× the country average). Demographically, the Phablet audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Phablet fans
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 44.9 |
| Estimated audience size | 797,717 |
Audience persona
The typical Phablet fan in Germany is more male, around 44.9 years old, with strong Price Sensitivity tendencies and a notable affinity for LTE (telecommunication).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 178,456 | 1.02× |
| Bayern | 143,705 | 1.12× |
| Baden-Württemberg | 118,837 | 1.09× |
| Niedersachsen | 73,695 | 0.95× |
| Hessen | 63,715 | 1.05× |
| Berlin | 46,135 | 1.29× |
| Sachsen | 42,269 | 1.08× |
| Rheinland-Pfalz | 40,216 | 1.01× |
| Schleswig-Holstein | 30,010 | 1.05× |
| Brandenburg | 19,673 | 0.8× |
| Hamburg | 18,850 | 1.05× |
| Thüringen | 16,713 | 0.82× |
| Sachsen-Anhalt | 15,399 | 0.75× |
| Mecklenburg-Vorpommern | 11,347 | 0.75× |
| Saarland | 9,097 | 0.93× |
| Bremen | 8,570 | 1.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| LTE (telecommunication) | 23.49× | Technology & Electronics |
| Mobile computing | 21.84× | Technology & Electronics |
| Klarmobil | 7.89× | Technology & Electronics |
| 3G | 21.23× | Technology & Electronics |
| 1080p | 16.22× | Technology & Electronics |
| 2.63× | Internet & Social Media | |
| Vodafone | 3.1× | Technology & Electronics |
| 4G | 21.58× | Technology & Electronics |
| Discount stores | 2.2× | Shopping |
| REWE | 2.4× | Shopping |
| Netto Marken-Discount | 2.36× | Shopping |
| AutoScout24 | 2.55× | Cars & Mobility |
| Digital distribution | 2.98× | Business & Career |
| Bild | 1.99× | News |
| Kaufland | 2.21× | Shopping |
| FRITZ!Box | 2.95× | Technology & Electronics |
| Apple | 2.3× | Technology & Electronics |
| EBay | 2.15× | Shopping |
| Germany | 1.53× | Travel & Leisure |
| Freeware | 2.59× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 5.8 |
| Pet Ownership | JOY | 1.98 |
| Early Adopter Mentality | POWER | 1.97 |
| Community Orientation | OPEN | 1.77 |
| LGBTQ+ Identity | OPEN | 1.75 |
| Travelling | THRILL | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 9.6% |
| India | 7.9% |
| United States | 7.5% |
See Phablet audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Phablet have in Germany?
Phablet has an estimated audience of 797,717 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Phablet fans?
43.4% of Phablet fans are female, 56.6% are male, with an average age of 44.9 years.
Which brands do Phablet fans like most?
Phablet fans show strongest brand affinity for LTE (telecommunication) (23.49×), Mobile computing (21.84×), and Klarmobil (7.89×) over the country average.
Where do Phablet fans live in Germany?
Phablet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 178,456), Bayern (reach 143,705), and Baden-Württemberg (reach 118,837). These three regions account for the largest share of the active audience.
What other brands do Phablet fans also like?
Beyond Phablet itself, the audience over-indexes on Mobile computing (21.84×), Klarmobil (7.89×), 3G (21.23×), and 1080p (16.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Phablet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.