Rascasse Audience Intelligence

Phablet Audience in Germany

A data profile of the people who buy, follow and care about Phablet in Germany — modelled from more than twelve digital signal sources. Phablet has an estimated audience of 797,717 people in Germany.

#3607among Topic in Germany#378in Technology & Electronics

The average Phablet fan in Germany is 44.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include LTE (telecommunication), Mobile computing, Klarmobil, with strongest over-indexing on LTE (telecommunication) (23.49× the country average).

Demographically, the Phablet audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Price Sensitivity, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Phablet fan in Germany is more male, around 44.9 years old, with strong Price Sensitivity tendencies and a notable affinity for LTE (telecommunication).

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Phablet profile in Germany.

Audience size
798K
in Germany
Gender
43.4%♀
56.6% male
Age
44.9
average years
Country rank
#7923
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Phablet fans

43.4% are female, 56.6% are male, average age 44.9.

Fig. 02

Gender split

43.4%
Female
56.6%
Male
Demographic split for Phablet audience in Germany
MetricValue
Female43.4%
Male56.6%
Average age44.9
Estimated audience size797,717
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Phablet audience in Germany
Age bracketShare%
16-198%
20-2913%
30-3922%
40-4929%
50+29%
Fig. 04

Worldwide distribution

9.6%

of the worldwide Phablet audience comes from Germany.

Worldwide audience distribution share by country for Phablet
CountryShare
Germany9.6%
India7.9%
United States7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Phablet audience in Germany is strongest.

Fig. 05

Top regions by affinity

Phablet fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.16×
02Bremen~7K1.09×
03Bayern~100K1.07×
04Baden-Württemberg~100K1.05×
05Sachsen~40K1.04×
06Nordrhein-Westfalen~200K1.01×
07Hessen~60K1.01×
08Schleswig-Holstein~30K1.01×
09Rheinland-Pfalz~40K1.00×
10Hamburg~20K1.00×
11Saarland~10K1.00×
12Niedersachsen~70K0.95×
13Thüringen~20K0.95×
14Sachsen-Anhalt~20K0.94×
15Mecklenburg-Vorpommern~10K0.93×
16Brandenburg~20K0.92×
Fig. 06

Affinity by region

Affinity by region — Phablet, Germany
0.92×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Phablet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Phablet audience
#·InterestCategoryAffinity×
01LTE (telecommunication)Technology & Electronics23.49×
02Mobile computingTechnology & Electronics21.84×
034GTechnology & Electronics21.58×
043GTechnology & Electronics21.23×
051080pTechnology & Electronics16.22×
06KlarmobilTechnology & Electronics7.89×
07VodafoneTechnology & Electronics3.10×
08Digital distributionBusiness & Career2.98×
09FRITZ!BoxTechnology & Electronics2.95×
10WhatsAppInternet & Social Media2.63×
11FreewareTechnology & Electronics2.59×
12AutoScout24Cars & Mobility2.55×
13REWEShopping2.40×
14Netto Marken-DiscountShopping2.36×
15CommerzbankBusiness & Career2.29×
16KauflandShopping2.21×
17Discount storesShopping2.20×
18EBayShopping2.15×
19BildNews1.99×
20GermanyTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Phablet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Phablet audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.06×
Need for SecurityCONSERVATISM1.97×
DIY MentalityTHRILL1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Phablet audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.97×
Sports ActivityPOWER1.07×
TraditionCONSERVATISM1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Phablet have in Germany?

Phablet has an estimated audience of 797,717 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Phablet fans?

43.4% of Phablet fans are female, 56.6% are male, with an average age of 44.9 years.

03

Which brands do Phablet fans like most?

Phablet fans show strongest brand affinity for LTE (telecommunication) (23.49×), Mobile computing (21.84×), and Klarmobil (7.89×) over the country average.

04

Where do Phablet fans live in Germany?

Phablet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Phablet fans also like?

Beyond Phablet itself, the audience over-indexes on Mobile computing (21.84×), Klarmobil (7.89×), 3G (21.23×), and 1080p (16.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Phablet audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Phablet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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