Rascasse Audience Intelligence

3G Audience in Germany

A data profile of the people who buy, follow and care about 3G in Germany — modelled from more than twelve digital signal sources. 3G has an estimated audience of 309,761 people in Germany.

#6056among Topic in Germany#665in Technology & Electronics

The average 3G fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Phablet, Viber, Ornamental plant, with strongest over-indexing on Phablet (21.23× the country average).

Demographically, the 3G audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical 3G fan in Germany is more male, around 36.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Phablet.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 3G profile in Germany.

Audience size
310K
in Germany
Gender
35.2%♀
64.8% male
Age
36.2
average years
Country rank
#16926
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 3G fans

35.2% are female, 64.8% are male, average age 36.2.

Fig. 02

Gender split

35.2%
Female
64.8%
Male
Demographic split for 3G audience in Germany
MetricValue
Female35.2%
Male64.8%
Average age36.2
Estimated audience size309,761
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the 3G audience in Germany
Age bracketShare%
16-1925%
20-2922%
30-3921%
40-4920%
50+12%
Fig. 04

Worldwide distribution

2.0%

of the worldwide 3G audience comes from Germany.

Worldwide audience distribution share by country for 3G
CountryShare
United States18.2%
China4.4%
Japan4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 3G audience in Germany is strongest.

Fig. 05

Top regions by affinity

3G fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.31×
02Bremen~3K1.10×
03Nordrhein-Westfalen~70K1.06×
04Bayern~50K1.06×
05Berlin~10K1.06×
06Hamburg~7K1.03×
07Saarland~4K1.01×
08Sachsen~20K0.99×
09Baden-Württemberg~40K0.98×
10Niedersachsen~30K0.97×
11Schleswig-Holstein~10K0.97×
12Thüringen~8K0.95×
13Rheinland-Pfalz~10K0.93×
14Brandenburg~9K0.93×
15Sachsen-Anhalt~7K0.93×
16Mecklenburg-Vorpommern~5K0.93×
Fig. 06

Affinity by region

Affinity by region — 3G, Germany
0.93×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 3G audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 3G audience
#·InterestCategoryAffinity×
01PhabletTechnology & Electronics21.23×
02Sarah PaulsonMovies & TV20.00×
03ViberInternet & Social Media18.33×
04AlienwareTechnology & Electronics14.16×
055GTechnology & Electronics12.19×
06Multiplayer online battle arenaGames10.71×
07BluetoothTechnology & Electronics7.63×
08Smart deviceTechnology & Electronics6.52×
09SteamGames5.60×
10Ornamental plantHome & Garden5.50×
11Desktop computersTechnology & Electronics4.58×
12Real-time strategyGames3.88×
13Instant GamingGames3.84×
14Massively multiplayer online gamesGames3.51×
15Cloud computingTechnology & Electronics3.13×
16Mobile gameGames2.89×
17Netto Marken-DiscountShopping2.14×
18Google MapsInternet & Social Media1.76×
19NatureHome & Garden1.71×
20TikTokInternet & Social Media1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 3G audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 3G audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.84×
Need for SecurityCONSERVATISM1.60×
PatriotismCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 3G audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
Sports ActivityPOWER0.84×
SustainabilityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 3G have in Germany?

3G has an estimated audience of 309,761 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of 3G fans?

35.2% of 3G fans are female, 64.8% are male, with an average age of 36.2 years.

03

Which brands do 3G fans like most?

3G fans show strongest brand affinity for Phablet (21.23×), Viber (18.33×), and Ornamental plant (5.5×) over the country average.

04

Where do 3G fans live in Germany?

3G fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do 3G fans also like?

Beyond 3G itself, the audience over-indexes on Viber (18.33×), Ornamental plant (5.5×), Bluetooth (7.63×), and Steam (5.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See 3G audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for 3G. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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