3G Audience in Germany
3G has an estimated audience of 309,761 people in Germany. 35.2% are female, 64.8% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Viber, Smart device, Western Union, Payback.
The average 3G fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Viber, Smart device, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the 3G audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Early Adopter Mentality, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of 3G fans
| Metric | Value |
|---|---|
| Female | 35.2% |
| Male | 64.8% |
| Average age | 36.2 |
| Estimated audience size | 309,761 |
Audience persona
The typical 3G fan in Germany is more male, around 36.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 76,019 | 1.12× |
| Bayern | 55,338 | 1.11× |
| Baden-Württemberg | 42,468 | 1× |
| Hessen | 34,506 | 1.46× |
| Niedersachsen | 29,139 | 0.97× |
| Berlin | 16,266 | 1.17× |
| Sachsen | 14,573 | 0.96× |
| Rheinland-Pfalz | 14,113 | 0.91× |
| Schleswig-Holstein | 10,476 | 0.94× |
| Hamburg | 7,742 | 1.11× |
| Thüringen | 6,683 | 0.85× |
| Brandenburg | 6,563 | 0.68× |
| Sachsen-Anhalt | 5,901 | 0.74× |
| Mecklenburg-Vorpommern | 3,806 | 0.64× |
| Saarland | 3,783 | 0.99× |
| Bremen | 3,544 | 1.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Viber | 24.4× | Internet & Social Media |
| Smart device | 8.22× | Technology & Electronics |
| Western Union | 5.81× | Business & Career |
| Payback | 5.54× | Shopping |
| Phablet | 13.27× | Technology & Electronics |
| Real property | 4.44× | Home & Garden |
| Google Maps | 2.36× | Internet & Social Media |
| Sarah Paulson | 14.95× | Movies & TV |
| Pets | 1.71× | Pets & Animals |
| Desktop computers | 4.51× | Technology & Electronics |
| Cloud computing | 3.21× | Technology & Electronics |
| 5G | 12.4× | Technology & Electronics |
| Netto Marken-Discount | 1.96× | Shopping |
| Lycamobile | 7.75× | Technology & Electronics |
| Livemusic | 2.71× | Music & Radio |
| Apple | 1.99× | Technology & Electronics |
| Automobiles | 1.68× | Cars & Mobility |
| Renewable energy | 2.31× | Business & Career |
| FIFA World Cup | 1.62× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.03 |
| DIY Mentality | THRILL | 1.52 |
| Family Orientation | CONSERVATISM | 1.3 |
| Sports Activity | POWER | 1.29 |
| Sustainability | BALANCE | 1.28 |
| Patriotism | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| China | 4.4% |
| Japan | 4.0% |
See 3G audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does 3G have in Germany?
3G has an estimated audience of 309,761 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of 3G fans?
35.2% of 3G fans are female, 64.8% are male, with an average age of 36.2 years.
Which brands do 3G fans like most?
3G fans show strongest brand affinity for Jotex (78.71×), Viber (24.4×), and Smart device (8.22×) over the country average.
Where do 3G fans live in Germany?
3G fans in Germany are most concentrated in Nordrhein-Westfalen (reach 76,019), Bayern (reach 55,338), and Baden-Württemberg (reach 42,468). These three regions account for the largest share of the active audience.
What other brands do 3G fans also like?
Beyond 3G itself, the audience over-indexes on Viber (24.4×), Smart device (8.22×), Western Union (5.81×), and Payback (5.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 3G. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.