A data profile of the people who buy, follow and care about 3G in United States — modelled from more than twelve digital signal sources. 3G has an estimated audience of 2,865,868 people in United States.
The average 3G fan in United States is 36.2 years old, balanced, and lives primarily in New York.
The audience is concentrated in New York, Texas, California.
Top brand affinities include Mobile phone accessories, Android (operating system), Apple Store, with strongest over-indexing on Mobile phone accessories (13.81× the country average).
Demographically, the 3G audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical 3G fan in United States is balanced, around 36.2 years old, with strong Indulgence tendencies and a notable affinity for Mobile phone accessories.
The key figures that characterise the 3G profile in United States.
50.9% are female, 49.1% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 36.2 |
| Estimated audience size | 2,865,868 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide 3G audience comes from United States.
| Country | Share |
|---|---|
| United States | 18.2% |
| China | 4.4% |
| Japan | 4.0% |
Where the 3G audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~500K | 3.12× | |
| 02 | North Carolina | ~200K | 1.89× | |
| 03 | Texas | ~300K | 1.28× | |
| 04 | Ohio | ~100K | 1.25× | |
| 05 | Florida | ~200K | 1.23× | |
| 06 | Georgia | ~100K | 1.22× | |
| 07 | New Jersey | ~80K | 1.16× | |
| 08 | Mississippi | ~30K | 1.16× | |
| 09 | Delaware | ~9K | 1.15× | |
| 10 | Kentucky | ~40K | 1.11× | |
| 11 | Montana | ~9K | 1.10× | |
| 12 | Utah | ~30K | 1.06× | |
| 13 | Kansas | ~20K | 1.06× | |
| 14 | Alaska | ~6K | 1.04× | |
| 15 | Massachusetts | ~60K | 1.02× | |
| 16 | Missouri | ~50K | 1.02× | |
| 17 | Vermont | ~5K | 1.02× | |
| 18 | Iowa | ~20K | 1.01× | |
| 19 | North Dakota | ~6K | 1.01× | |
| 20 | Illinois | ~100K | 1.00× | |
| 21 | Maine | ~10K | 1.00× | |
| 22 | Nevada | ~30K | 0.99× | |
| 23 | South Dakota | ~7K | 0.99× | |
| 24 | Virginia | ~70K | 0.96× | |
| 25 | Oklahoma | ~30K | 0.96× | |
| 26 | Arkansas | ~20K | 0.96× | |
| 27 | Hawaii | ~10K | 0.96× | |
| 28 | Washington, District of Columbia | ~8K | 0.96× | |
| 29 | California | ~300K | 0.95× | |
| 30 | Indiana | ~50K | 0.95× | |
| 31 | Rhode Island | ~9K | 0.95× | |
| 32 | Idaho | ~10K | 0.94× | |
| 33 | Colorado | ~40K | 0.93× | |
| 34 | Nebraska | ~10K | 0.93× | |
| 35 | New Mexico | ~10K | 0.93× | |
| 36 | Oregon | ~30K | 0.92× | |
| 37 | West Virginia | ~10K | 0.92× | |
| 38 | New Hampshire | ~10K | 0.91× | |
| 39 | Arizona | ~50K | 0.90× | |
| 40 | Connecticut | ~30K | 0.90× | |
| 41 | Louisiana | ~30K | 0.89× | |
| 42 | Washington | ~50K | 0.88× | |
| 43 | South Carolina | ~40K | 0.87× | |
| 44 | Maryland | ~40K | 0.86× | |
| 45 | Alabama | ~30K | 0.86× | |
| 46 | Michigan | ~60K | 0.85× | |
| 47 | Wisconsin | ~40K | 0.85× | |
| 48 | Tennessee | ~50K | 0.83× | |
| 49 | Pennsylvania | ~80K | 0.82× | |
| 50 | Minnesota | ~30K | 0.82× |
The strongest cross-interests of the 3G audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile phone accessories | Technology & Electronics | 13.81× | ||
| 02 | SteelSeries | Games | 9.85× | ||
| 03 | Plaster | Health | 8.41× | ||
| 04 | Office supplies | Business & Career | 5.19× | ||
| 05 | Nvidia | Technology & Electronics | 4.33× | ||
| 06 | Apple Store | Shopping | 3.82× | ||
| 07 | Web server | Technology & Electronics | 3.47× | ||
| 08 | Headphones | Technology & Electronics | 3.19× | ||
| 09 | Digital camera | Technology & Electronics | 3.17× | ||
| 10 | E-book readers | Technology & Electronics | 2.77× | ||
| 11 | Tablet computers | Technology & Electronics | 2.37× | ||
| 12 | Android (operating system) | Technology & Electronics | 2.36× | ||
| 13 | Game consoles | Technology & Electronics | 2.34× | ||
| 14 | Scooby-Doo | Movies & TV | 2.08× | ||
| 15 | Cloud computing | Technology & Electronics | 1.85× | ||
| 16 | The UPS Store | Shopping | 1.84× | ||
| 17 | Online games | Games | 1.70× | ||
| 18 | Indeed.com | Business & Career | 1.58× | ||
| 19 | Best Buy | Shopping | 1.56× | ||
| 20 | Trader Joe's | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.55× | |
| Convenience Orientation | PREMIUM | 1.44× | |
| Price Sensitivity | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.86× | |
| Tradition | CONSERVATISM | 0.87× | |
| Mindfulness | BALANCE | 0.90× |
3G has an estimated audience of 2,865,868 people in United States, concentrated in New York and Texas.
50.9% of 3G fans are female, 49.1% are male, with an average age of 36.2 years.
3G fans show strongest brand affinity for Mobile phone accessories (13.81×), Android (operating system) (2.36×), and Apple Store (3.82×) over the country average.
3G fans in United States are most concentrated in New York (reach ~500K), Texas (reach ~300K), and California (reach ~300K). These three regions account for the largest share of the active audience.
Beyond 3G itself, the audience over-indexes on Android (operating system) (2.36×), Apple Store (3.82×), Game consoles (2.34×), and Headphones (3.19×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for 3G. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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