Rascasse Audience Intelligence

Headphones Audience in United States

A data profile of the people who buy, follow and care about Headphones in United States — modelled from more than twelve digital signal sources. Headphones has an estimated audience of 19,760,876 people in United States.

#1148among Topic in United States#83in Technology & Electronics

The average Headphones fan in United States is 38.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jeff Bezos, Telephone, Movies, with strongest over-indexing on Jeff Bezos (10.78× the country average).

Demographically, the Headphones audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Individualism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Headphones fan in United States is more male, around 38.9 years old, with strong Individualism tendencies and a notable affinity for Jeff Bezos.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Headphones profile in United States.

Audience size
19.8M
in United States
Gender
39.2%♀
60.8% male
Age
38.9
average years
Country rank
#1672
Topic in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Headphones fans

39.2% are female, 60.8% are male, average age 38.9.

Fig. 02

Gender split

39.2%
Female
60.8%
Male
Demographic split for Headphones audience in United States
MetricValue
Female39.2%
Male60.8%
Average age38.9
Estimated audience size19,760,876
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Headphones audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Headphones audience comes from United States.

Worldwide audience distribution share by country for Headphones
CountryShare
United States19.4%
India7.0%
Japan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Headphones audience in United States is strongest.

Fig. 05

Top regions by affinity

Headphones fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2.5M1.39×
02California~3M1.27×
03New Jersey~600K1.24×
04Georgia~700K1.23×
05Illinois~800K1.17×
06Louisiana~300K1.16×
07New York~1.5M1.15×
08Virginia~600K1.15×
09Arizona~400K1.12×
10Mississippi~200K1.12×
11Pennsylvania~700K1.11×
12North Carolina~700K1.10×
13Kansas~200K1.10×
14Indiana~400K1.09×
15Alabama~300K1.06×
16Nebraska~100K1.06×
17South Carolina~300K1.04×
18Oklahoma~200K1.04×
19Connecticut~200K1.04×
20Utah~200K1.04×
21Michigan~500K1.03×
22Washington~400K1.03×
23Massachusetts~400K1.03×
24Maryland~400K1.03×
25Kentucky~300K1.03×
26Arkansas~200K1.03×
27Ohio~600K1.02×
28Missouri~300K0.99×
29Minnesota~300K0.99×
30Florida~1.5M0.98×
31Nevada~200K0.98×
32Delaware~50K0.97×
33New Mexico~100K0.96×
34Oregon~200K0.95×
35Tennessee~400K0.94×
36South Dakota~40K0.94×
37North Dakota~40K0.93×
38Hawaii~80K0.92×
39Wisconsin~300K0.91×
40Iowa~100K0.91×
41Rhode Island~50K0.87×
42Colorado~300K0.86×
43Alaska~40K0.86×
44Idaho~80K0.85×
45West Virginia~80K0.83×
46Maine~60K0.82×
47Washington, District of Columbia~50K0.80×
48New Hampshire~60K0.78×
49Montana~40K0.75×
50Vermont~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Headphones, United States
0.74×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Headphones audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Headphones audience
#·InterestCategoryAffinity×
01Jeff BezosBusiness & Career10.78×
02Noise-cancelling headphonesTechnology & Electronics10.52×
03JBLTechnology & Electronics7.93×
04Apple AirpodsTechnology & Electronics6.86×
05Wireless speakersTechnology & Electronics6.76×
06High-end audioTechnology & Electronics5.89×
07Beats ElectronicsTechnology & Electronics5.86×
08Headset (audio)Technology & Electronics5.58×
09Stereophonic soundMusic & Radio5.09×
10Audio equipmentTechnology & Electronics4.51×
11TelephoneTechnology & Electronics4.25×
12Micro CenterShopping3.52×
13BluetoothTechnology & Electronics3.20×
14AutoZoneCars & Mobility1.92×
15GmailInternet & Social Media1.86×
16Best BuyShopping1.67×
17Indeed.comBusiness & Career1.55×
18FIFA World CupSports1.52×
19RedditInternet & Social Media1.52×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Headphones audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Headphones audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.53×
Need for SecurityCONSERVATISM1.37×
Early Adopter MentalityPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Headphones audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.95×
Pet OwnershipJOY0.96×
CreativityOPEN1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Headphones have in United States?

Headphones has an estimated audience of 19,760,876 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Headphones fans?

39.2% of Headphones fans are female, 60.8% are male, with an average age of 38.9 years.

03

Which brands do Headphones fans like most?

Headphones fans show strongest brand affinity for Jeff Bezos (10.78×), Telephone (4.25×), and Movies (1.51×) over the country average.

04

Where do Headphones fans live in United States?

Headphones fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Headphones fans also like?

Beyond Headphones itself, the audience over-indexes on Telephone (4.25×), Movies (1.51×), Noise-cancelling headphones (10.52×), and JBL (7.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Headphones audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Headphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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