Headphones Audience in United States

Headphones logo

Headphones has an estimated audience of 19,760,876 people in United States. 39.2% are female, 60.8% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Jeff Bezos, Telephone, Movies, Noise-cancelling headphones, JBL.

The average Headphones fan in United States is 38.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jeff Bezos, Telephone, Movies, with strongest over-indexing on Jeff Bezos (10.78× the country average). Demographically, the Headphones audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Headphones fans

Demographic split for Headphones audience in United States
MetricValue
Female39.2%
Male60.8%
Average age38.9
Estimated audience size19,760,876

Audience persona

The typical Headphones fan in United States is more male, around 38.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jeff Bezos.

Top regions in United States

Top regions ranked by reach for Headphones in United States
RegionReachAffinity
California2,988,3391.38×
Texas2,307,4701.36×
Florida1,618,2361.21×
New York1,437,8461.3×
Illinois744,2991.13×
Washington706,7901.78×
Georgia700,0901.15×
Pennsylvania674,1751.01×
New Jersey650,2621.29×
North Carolina609,2191.02×
Ohio587,0590.96×
Virginia551,9231.15×
Arizona522,6871.3×
Michigan492,6520.95×
Massachusetts378,4770.97×
Indiana376,3921.04×
Oregon374,6321.65×
Colorado350,5021.13×
Tennessee346,6370.87×
Nevada342,6591.79×
Maryland334,8480.99×
Missouri291,9930.92×
South Carolina283,6560.95×
Louisiana268,1021.05×
Alabama264,7660.96×
Minnesota258,8920.91×
Wisconsin254,3190.86×
Kentucky229,6570.93×
Oklahoma209,1390.95×
Connecticut193,8010.98×
Utah189,2771.07×
Kansas162,3021.04×
Mississippi158,3690.97×
Arkansas150,8230.93×
Iowa137,5720.85×
Nebraska94,9380.96×
New Mexico88,5660.89×
Idaho79,6840.8×
Hawaii70,5840.83×
West Virginia63,0700.69×
Maine53,1440.75×
New Hampshire52,2250.67×
Rhode Island49,9300.79×
Delaware48,0680.88×
Washington, District of Columbia47,2980.8×
South Dakota35,8340.78×
Montana34,8480.64×
North Dakota32,3980.8×
Alaska29,3300.69×
Vermont21,3220.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Headphones audience
BrandAffinityCategory
Jeff Bezos10.78×Business & Career
Telephone4.25×Technology & Electronics
Movies1.51×Movies & TV
Noise-cancelling headphones10.52×Technology & Electronics
JBL7.93×Technology & Electronics
Audio equipment4.51×Technology & Electronics
AutoZone1.92×Cars & Mobility
Bluetooth3.2×Technology & Electronics
Gmail1.86×Internet & Social Media
Micro Center3.52×Shopping
Headset (audio)5.58×Technology & Electronics
Best Buy1.67×Shopping
Beats Electronics5.86×Technology & Electronics
Stereophonic sound5.09×Music & Radio
Wireless speakers6.76×Technology & Electronics
FIFA World Cup1.52×Sports
Reddit1.52×Internet & Social Media
Apple Airpods6.86×Technology & Electronics
Indeed.com1.55×Business & Career
High-end audio5.89×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Headphones audience
TraitClusterScore
Early Adopter MentalityPOWER1.29
ExtroversionTHRILL1.25
LGBTQ+ IdentityOPEN1.11
Need for SecurityCONSERVATISM1.1
Price SensitivityPREMIUM1.09
Convenience OrientationPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Headphones
CountryShare
United States19.4%
India7.0%
Japan5.6%

See Headphones audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Headphones have in United States?

Headphones has an estimated audience of 19,760,876 people in United States, concentrated in California and Texas.

What is the gender split and age of Headphones fans?

39.2% of Headphones fans are female, 60.8% are male, with an average age of 38.9 years.

Which brands do Headphones fans like most?

Headphones fans show strongest brand affinity for Jeff Bezos (10.78×), Telephone (4.25×), and Movies (1.51×) over the country average.

Where do Headphones fans live in United States?

Headphones fans in United States are most concentrated in California (reach 2,988,339), Texas (reach 2,307,470), and Florida (reach 1,618,236). These three regions account for the largest share of the active audience.

What other brands do Headphones fans also like?

Beyond Headphones itself, the audience over-indexes on Telephone (4.25×), Movies (1.51×), Noise-cancelling headphones (10.52×), and JBL (7.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Headphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.