Audio equipment Audience in United States

Audio equipment has an estimated audience of 11,728,450 people in United States. 31.4% are female, 68.6% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Indeed.com, CarGurus, Kia Sportage, Capital One.

The average Audio equipment fan in United States is 38.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Indeed.com, CarGurus, with strongest over-indexing on Google Maps (12.18× the country average). Demographically, the Audio equipment audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Audio equipment fans

Demographic split for Audio equipment audience in United States
MetricValue
Female31.4%
Male68.6%
Average age38.4
Estimated audience size11,728,450

Audience persona

The typical Audio equipment fan in United States is more male, around 38.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Audio equipment in United States
RegionReachAffinity
California1,483,2441.15×
Texas965,8630.96×
Florida734,5010.93×
New York694,5031.06×
Ohio398,5181.1×
Illinois377,0510.97×
Pennsylvania372,4400.94×
Michigan340,9321.11×
North Carolina323,0310.92×
Georgia303,8750.84×
Virginia291,4071.02×
Washington267,8951.14×
New Jersey246,0440.82×
Tennessee245,5961.04×
Minnesota216,6821.29×
Massachusetts203,5540.88×
Indiana190,5110.89×
Colorado189,3031.02×
Maryland186,3920.92×
Arizona180,1130.75×
Oregon162,8611.21×
Louisiana161,9881.07×
Missouri154,1150.82×
South Carolina149,5230.85×
Nevada141,6771.25×
Wisconsin139,7570.79×
Kentucky128,1400.87×
Alabama126,4660.77×
Oklahoma117,4380.9×
Utah106,6561.02×
Connecticut105,5340.9×
Iowa102,1061.06×
Arkansas88,7580.92×
Kansas85,1470.92×
Mississippi82,2790.85×
New Mexico60,3601.03×
Idaho51,5240.88×
Hawaii51,3601.02×
New Hampshire49,9711.08×
Nebraska46,9750.8×
West Virginia46,0920.84×
Rhode Island40,5321.09×
Maine40,5080.96×
South Dakota39,5771.46×
Washington, District of Columbia32,4490.92×
North Dakota30,4221.26×
Montana29,5450.91×
Delaware29,3840.91×
Alaska29,0501.16×
Vermont28,4761.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Audio equipment audience
BrandAffinityCategory
Google Maps12.18×Internet & Social Media
Indeed.com9.77×Business & Career
CarGurus13.82×Cars & Mobility
Kia Sportage48.65×Cars & Mobility
Capital One9.17×Business & Career
Scooby-Doo10.5×Movies & TV
Enterprise Rent-A-Car11.13×Cars & Mobility
Circle K11.91×Shopping
Apple Store13.23×Shopping
Aaron Rodgers8.84×Sports
Google News7.88×News
Dropbox (service)14.18×Technology & Electronics
DeviantArt9×Internet & Social Media
Honda HR-V32.43×Cars & Mobility
AccuWeather8.01×Home & Garden
Beetlejuice5.95×Movies & TV
ICloud11.25×Technology & Electronics
JBL18.76×Technology & Electronics
Houston Astros9.46×Sports
Bruce Willis7.8×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Audio equipment audience
TraitClusterScore
Luxury OrientationPREMIUM2.52
Risk AppetiteTHRILL2.5
LGBTQ+ IdentityOPEN2.46
Early Adopter MentalityPOWER2.25
Design AffinityPREMIUM1.88
SustainabilityBALANCE1.7

Worldwide distribution

Worldwide audience distribution share by country for Audio equipment
CountryShare
United States13.6%
India8.3%
Japan6.0%

See Audio equipment audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Audio equipment have in United States?

Audio equipment has an estimated audience of 11,728,450 people in United States, concentrated in California and Texas.

What is the gender split and age of Audio equipment fans?

31.4% of Audio equipment fans are female, 68.6% are male, with an average age of 38.4 years.

Which brands do Audio equipment fans like most?

Audio equipment fans show strongest brand affinity for Google Maps (12.18×), Indeed.com (9.77×), and CarGurus (13.82×) over the country average.

Where do Audio equipment fans live in United States?

Audio equipment fans in United States are most concentrated in California (reach 1,483,244), Texas (reach 965,863), and Florida (reach 734,501). These three regions account for the largest share of the active audience.

What other brands do Audio equipment fans also like?

Beyond Audio equipment itself, the audience over-indexes on Indeed.com (9.77×), CarGurus (13.82×), Kia Sportage (48.65×), and Capital One (9.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Audio equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.