Rascasse Audience Intelligence

Audio equipment Audience in United States

A data profile of the people who buy, follow and care about Audio equipment in United States — modelled from more than twelve digital signal sources. Audio equipment has an estimated audience of 11,728,450 people in United States.

#2000among Topic in United States#149in Technology & Electronics

The average Audio equipment fan in United States is 38.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dropbox (service), E-book readers, Scooby-Doo, with strongest over-indexing on Dropbox (service) (15.22× the country average).

Demographically, the Audio equipment audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Audio equipment fan in United States is more male, around 38.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dropbox (service).

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audio equipment profile in United States.

Audience size
11.7M
in United States
Gender
31.4%♀
68.6% male
Age
38.4
average years
Country rank
#3050
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Audio equipment fans

31.4% are female, 68.6% are male, average age 38.4.

Fig. 02

Gender split

31.4%
Female
68.6%
Male
Demographic split for Audio equipment audience in United States
MetricValue
Female31.4%
Male68.6%
Average age38.4
Estimated audience size11,728,450
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Audio equipment audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3919%
40-4919%
50+20%
Fig. 04

Worldwide distribution

13.6%

of the worldwide Audio equipment audience comes from United States.

Worldwide audience distribution share by country for Audio equipment
CountryShare
United States13.6%
India8.3%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audio equipment audience in United States is strongest.

Fig. 05

Top regions by affinity

Audio equipment fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~200K1.30×
02Minnesota~200K1.21×
03South Dakota~30K1.14×
04California~1.5M1.12×
05Vermont~20K1.12×
06Washington~300K1.10×
07North Dakota~30K1.09×
08Alaska~30K1.08×
09Nevada~100K1.05×
10New Hampshire~50K1.04×
11Rhode Island~40K1.04×
12New York~700K1.03×
13Washington, District of Columbia~40K1.03×
14Montana~30K1.03×
15Michigan~300K1.02×
16Ohio~400K1.01×
17Colorado~200K1.01×
18Utah~100K1.01×
19Illinois~400K1.00×
20Tennessee~200K1.00×
21Maine~40K1.00×
22Louisiana~100K0.99×
23New Mexico~60K0.99×
24Hawaii~50K0.99×
25Delaware~30K0.99×
26Iowa~90K0.98×
27Kansas~90K0.98×
28West Virginia~50K0.97×
29Idaho~60K0.96×
30Virginia~300K0.95×
31Arkansas~90K0.95×
32Nebraska~60K0.95×
33Oklahoma~100K0.94×
34Connecticut~100K0.94×
35Mississippi~90K0.94×
36Massachusetts~200K0.93×
37Maryland~200K0.92×
38Pennsylvania~400K0.91×
39Missouri~200K0.91×
40Wisconsin~200K0.91×
41Kentucky~100K0.91×
42South Carolina~200K0.90×
43North Carolina~300K0.89×
44Indiana~200K0.89×
45Alabama~100K0.89×
46Arizona~200K0.88×
47Texas~900K0.87×
48Florida~700K0.86×
49New Jersey~300K0.86×
50Georgia~300K0.85×
Fig. 06

Affinity by region

Affinity by region — Audio equipment, United States
0.85×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audio equipment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audio equipment audience
#·InterestCategoryAffinity×
01Dropbox (service)Technology & Electronics15.22×
02Mobile phone accessoriesTechnology & Electronics9.03×
03E-book readersTechnology & Electronics8.82×
04High-end audioTechnology & Electronics7.84×
05ProjectorsTechnology & Electronics6.73×
06Scooby-DooMovies & TV5.70×
07Elon MuskBusiness & Career5.45×
08Casino gamesGames5.43×
09Family carCars & Mobility5.02×
10HeadphonesTechnology & Electronics4.51×
11Digital cameraTechnology & Electronics4.42×
12Game consolesTechnology & Electronics3.10×
13InnovationBusiness & Career2.96×
14LivemusicMusic & Radio2.94×
15Computer hardwareTechnology & Electronics2.94×
16Google DriveTechnology & Electronics2.63×
17Online gamesGames2.29×
18Android (operating system)Technology & Electronics2.05×
19SupermanMovies & TV1.62×
20Do it yourself (DIY)Home & Garden1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audio equipment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audio equipment audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.74×
IndulgenceJOY1.72×
Design AffinityPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audio equipment audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.64×
TraditionCONSERVATISM0.65×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Audio equipment have in United States?

Audio equipment has an estimated audience of 11,728,450 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Audio equipment fans?

31.4% of Audio equipment fans are female, 68.6% are male, with an average age of 38.4 years.

03

Which brands do Audio equipment fans like most?

Audio equipment fans show strongest brand affinity for Dropbox (service) (15.22×), E-book readers (8.82×), and Scooby-Doo (5.7×) over the country average.

04

Where do Audio equipment fans live in United States?

Audio equipment fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Audio equipment fans also like?

Beyond Audio equipment itself, the audience over-indexes on E-book readers (8.82×), Scooby-Doo (5.7×), Headphones (4.51×), and Google Drive (2.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Audio equipment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Audio equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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