Bluetooth Audience in United States

Bluetooth logo

Bluetooth has an estimated audience of 21,248,530 people in United States. 44.2% are female, 55.8% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Wi-Fi, Secure Digital, Indeed.com, Headphones, AutoZone.

The average Bluetooth fan in United States is 41.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wi-Fi, Secure Digital, Indeed.com, with strongest over-indexing on Wi-Fi (3.92× the country average). Demographically, the Bluetooth audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Bluetooth fans

Demographic split for Bluetooth audience in United States
MetricValue
Female44.2%
Male55.8%
Average age41.2
Estimated audience size21,248,530

Audience persona

The typical Bluetooth fan in United States is more male, around 41.2 years old, with strong Need for Security tendencies and a notable affinity for Wi-Fi.

Top regions in United States

Top regions ranked by reach for Bluetooth in United States
RegionReachAffinity
California2,498,8341.07×
Texas2,136,8541.17×
Florida1,757,8101.22×
New York1,217,1181.03×
Georgia803,2021.23×
Illinois743,7191.05×
Pennsylvania730,9811.02×
North Carolina720,6681.13×
Ohio681,2031.04×
Michigan572,9041.03×
Virginia542,5051.05×
New Jersey539,6571×
Tennessee485,0851.14×
Washington450,6381.06×
Arizona444,2551.02×
Maryland406,0191.11×
Massachusetts405,6480.97×
Indiana391,7471.01×
Alabama382,2681.29×
South Carolina365,9111.14×
Missouri365,7471.07×
Louisiana344,9621.26×
Colorado325,9120.97×
Wisconsin293,3260.92×
Minnesota271,3110.89×
Kentucky270,1271.01×
Oklahoma260,0311.1×
Oregon238,5180.98×
Mississippi231,6791.32×
Arkansas204,8351.17×
Nevada201,3350.98×
Connecticut199,0540.93×
Utah172,4320.91×
Iowa161,2930.92×
Kansas158,9110.95×
New Mexico112,0121.05×
Nebraska100,2940.94×
Idaho95,0710.89×
West Virginia92,8850.94×
Hawaii75,3460.82×
New Hampshire67,8630.81×
Maine63,3070.83×
Washington, District of Columbia62,6940.98×
Rhode Island59,2190.88×
Delaware53,0330.9×
Montana48,6940.83×
South Dakota42,8250.87×
North Dakota35,3210.81×
Alaska33,1810.73×
Vermont28,7650.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bluetooth audience
BrandAffinityCategory
Wi-Fi3.92×Technology & Electronics
Secure Digital7.54×Technology & Electronics
Indeed.com1.81×Business & Career
Headphones3.04×Technology & Electronics
AutoZone1.72×Cars & Mobility
Flash memory6.01×Technology & Electronics
Best Buy1.65×Shopping
Google Maps1.53×Internet & Social Media
Wireless LAN4.77×Technology & Electronics
Communications satellite4.8×Technology & Electronics
Telecommunications engineering6.14×Technology & Electronics
Wireless1.98×Technology & Electronics
Symptom1.57×Health
Telephone2.01×Technology & Electronics
Bible1.68×Politics & Society
Cancer awareness1.64×Health
Wireless network4.29×Technology & Electronics
Indian Premier League2.03×Sports
Computer network1.59×Technology & Electronics
Apple Airpods5.47×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bluetooth audience
TraitClusterScore
Need for SecurityCONSERVATISM1.33
Price SensitivityPREMIUM1.19
ExtroversionTHRILL1.17
IndulgenceJOY1.15
Early Adopter MentalityPOWER1.14
Family OrientationCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Bluetooth
CountryShare
United States18.9%
India5.6%
United Kingdom4.6%

See Bluetooth audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Bluetooth have in United States?

Bluetooth has an estimated audience of 21,248,530 people in United States, concentrated in California and Texas.

What is the gender split and age of Bluetooth fans?

44.2% of Bluetooth fans are female, 55.8% are male, with an average age of 41.2 years.

Which brands do Bluetooth fans like most?

Bluetooth fans show strongest brand affinity for Wi-Fi (3.92×), Secure Digital (7.54×), and Indeed.com (1.81×) over the country average.

Where do Bluetooth fans live in United States?

Bluetooth fans in United States are most concentrated in California (reach 2,498,834), Texas (reach 2,136,854), and Florida (reach 1,757,810). These three regions account for the largest share of the active audience.

What other brands do Bluetooth fans also like?

Beyond Bluetooth itself, the audience over-indexes on Secure Digital (7.54×), Indeed.com (1.81×), Headphones (3.04×), and AutoZone (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bluetooth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.