Rascasse Audience Intelligence

Bluetooth Audience in United States

A data profile of the people who buy, follow and care about Bluetooth in United States — modelled from more than twelve digital signal sources. Bluetooth has an estimated audience of 21,248,530 people in United States.

#1045among Topic in United States#74in Technology & Electronics

The average Bluetooth fan in United States is 41.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wi-Fi, Secure Digital, Indeed.com, with strongest over-indexing on Wi-Fi (3.92× the country average).

Demographically, the Bluetooth audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Individualism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bluetooth fan in United States is more male, around 41.2 years old, with strong Individualism tendencies and a notable affinity for Wi-Fi.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bluetooth profile in United States.

Audience size
21.2M
in United States
Gender
44.2%♀
55.8% male
Age
41.2
average years
Country rank
#1522
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bluetooth fans

44.2% are female, 55.8% are male, average age 41.2.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for Bluetooth audience in United States
MetricValue
Female44.2%
Male55.8%
Average age41.2
Estimated audience size21,248,530
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Bluetooth audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3918%
40-4920%
50+27%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Bluetooth audience comes from United States.

Worldwide audience distribution share by country for Bluetooth
CountryShare
United States18.9%
India5.6%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bluetooth audience in United States is strongest.

Fig. 05

Top regions by affinity

Bluetooth fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K1.41×
02Alabama~400K1.30×
03Louisiana~400K1.29×
04Arkansas~200K1.20×
05Georgia~800K1.19×
06Florida~1.5M1.18×
07South Carolina~400K1.18×
08Texas~2M1.13×
09North Carolina~700K1.10×
10Oklahoma~300K1.10×
11Tennessee~500K1.09×
12New Mexico~100K1.09×
13Maryland~400K1.05×
14Missouri~400K1.05×
15Kentucky~300K1.04×
16California~2.5M1.02×
17Ohio~700K1.02×
18Michigan~600K1.01×
19Indiana~400K1.01×
20Pennsylvania~700K1.00×
21Illinois~700K1.00×
22Arizona~400K1.00×
23Virginia~500K0.99×
24West Virginia~100K0.99×
25Washington~400K0.97×
26Nevada~200K0.97×
27Kansas~200K0.97×
28New Jersey~500K0.96×
29Oregon~200K0.96×
30Iowa~200K0.95×
31Delaware~60K0.95×
32New York~1M0.94×
33Nebraska~100K0.94×
34Connecticut~200K0.93×
35Idaho~100K0.93×
36Washington, District of Columbia~60K0.93×
37South Dakota~50K0.93×
38Colorado~300K0.92×
39Wisconsin~300K0.92×
40Utah~200K0.92×
41Massachusetts~400K0.91×
42Hawaii~80K0.91×
43Rhode Island~60K0.90×
44North Dakota~40K0.90×
45Montana~50K0.88×
46Minnesota~300K0.87×
47Alaska~40K0.87×
48Maine~70K0.86×
49New Hampshire~70K0.85×
50Vermont~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Bluetooth, United States
0.82×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bluetooth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bluetooth audience
#·InterestCategoryAffinity×
01Secure DigitalTechnology & Electronics7.54×
02Telecommunications engineeringTechnology & Electronics6.14×
03Flash memoryTechnology & Electronics6.01×
04Apple AirpodsTechnology & Electronics5.47×
05Communications satelliteTechnology & Electronics4.80×
06Wireless LANTechnology & Electronics4.77×
07Wireless networkTechnology & Electronics4.29×
08Wi-FiTechnology & Electronics3.92×
09HeadphonesTechnology & Electronics3.04×
10TelephoneTechnology & Electronics2.01×
11WirelessTechnology & Electronics1.98×
12Indeed.comBusiness & Career1.81×
13AutoZoneCars & Mobility1.72×
14BiblePolitics & Society1.68×
15Best BuyShopping1.65×
16Daily MailNews1.65×
17Cancer awarenessHealth1.64×
18Computer networkTechnology & Electronics1.59×
19SymptomHealth1.57×
20Google MapsInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bluetooth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bluetooth audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.49×
Need for SecurityCONSERVATISM1.30×
Price SensitivityPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bluetooth audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.87×
Design AffinityPREMIUM0.87×
SustainabilityBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bluetooth have in United States?

Bluetooth has an estimated audience of 21,248,530 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bluetooth fans?

44.2% of Bluetooth fans are female, 55.8% are male, with an average age of 41.2 years.

03

Which brands do Bluetooth fans like most?

Bluetooth fans show strongest brand affinity for Wi-Fi (3.92×), Secure Digital (7.54×), and Indeed.com (1.81×) over the country average.

04

Where do Bluetooth fans live in United States?

Bluetooth fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Bluetooth fans also like?

Beyond Bluetooth itself, the audience over-indexes on Secure Digital (7.54×), Indeed.com (1.81×), Headphones (3.04×), and Flash memory (6.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Bluetooth audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bluetooth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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