A data profile of the people who buy, follow and care about Flash memory in United States — modelled from more than twelve digital signal sources. Flash memory has an estimated audience of 4,729,035 people in United States.
The average Flash memory fan in United States is 46.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Bluetooth, Dropbox (service), Solid-state drive, with strongest over-indexing on Bluetooth (6.01× the country average).
Demographically, the Flash memory audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Flash memory fan in United States is more female, around 46.4 years old, with strong Need for Security tendencies and a notable affinity for Bluetooth.
The key figures that characterise the Flash memory profile in United States.
59.4% are female, 40.6% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 46.4 |
| Estimated audience size | 4,729,035 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 19% | |
| 50+ | 45% |
of the worldwide Flash memory audience comes from United States.
| Country | Share |
|---|---|
| United States | 21.5% |
| United Kingdom | 5.8% |
| Brazil | 4.9% |
Where the Flash memory audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~800K | 1.61× | |
| 02 | Virginia | ~200K | 1.37× | |
| 03 | Washington | ~100K | 1.33× | |
| 04 | Maryland | ~100K | 1.27× | |
| 05 | Massachusetts | ~100K | 1.24× | |
| 06 | Washington, District of Columbia | ~20K | 1.16× | |
| 07 | Utah | ~50K | 1.13× | |
| 08 | New York | ~300K | 1.12× | |
| 09 | Oregon | ~60K | 1.10× | |
| 10 | Alaska | ~10K | 1.08× | |
| 11 | North Dakota | ~10K | 1.08× | |
| 12 | Vermont | ~9K | 1.07× | |
| 13 | Idaho | ~30K | 1.05× | |
| 14 | New Hampshire | ~20K | 1.05× | |
| 15 | Texas | ~400K | 1.04× | |
| 16 | Colorado | ~80K | 1.02× | |
| 17 | South Dakota | ~10K | 1.02× | |
| 18 | Illinois | ~200K | 1.01× | |
| 19 | Arizona | ~100K | 1.01× | |
| 20 | Minnesota | ~70K | 1.01× | |
| 21 | Kansas | ~40K | 1.00× | |
| 22 | Indiana | ~90K | 0.99× | |
| 23 | Georgia | ~100K | 0.98× | |
| 24 | New Mexico | ~20K | 0.98× | |
| 25 | Rhode Island | ~10K | 0.98× | |
| 26 | Montana | ~10K | 0.98× | |
| 27 | Oklahoma | ~50K | 0.97× | |
| 28 | New Jersey | ~100K | 0.96× | |
| 29 | Delaware | ~10K | 0.96× | |
| 30 | Pennsylvania | ~200K | 0.95× | |
| 31 | Arkansas | ~40K | 0.95× | |
| 32 | Iowa | ~40K | 0.95× | |
| 33 | West Virginia | ~20K | 0.95× | |
| 34 | Hawaii | ~20K | 0.95× | |
| 35 | Connecticut | ~40K | 0.93× | |
| 36 | Maine | ~20K | 0.93× | |
| 37 | Michigan | ~100K | 0.92× | |
| 38 | Nebraska | ~20K | 0.92× | |
| 39 | North Carolina | ~100K | 0.91× | |
| 40 | Mississippi | ~40K | 0.91× | |
| 41 | Missouri | ~70K | 0.90× | |
| 42 | Kentucky | ~50K | 0.90× | |
| 43 | Nevada | ~40K | 0.90× | |
| 44 | Wisconsin | ~60K | 0.88× | |
| 45 | South Carolina | ~60K | 0.88× | |
| 46 | Alabama | ~60K | 0.88× | |
| 47 | Florida | ~300K | 0.86× | |
| 48 | Louisiana | ~50K | 0.86× | |
| 49 | Ohio | ~100K | 0.82× | |
| 50 | Tennessee | ~80K | 0.82× |
The strongest cross-interests of the Flash memory audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solid-state drive | Technology & Electronics | 8.80× | ||
| 02 | Kelly Ripa | Movies & TV | 8.78× | ||
| 03 | Harlan Coben | Literature | 8.68× | ||
| 04 | Heather Graham | Literature | 8.25× | ||
| 05 | Eyes Wide Shut | Movies & TV | 7.66× | ||
| 06 | Dropbox (service) | Technology & Electronics | 6.51× | ||
| 07 | Bluetooth | Technology & Electronics | 6.01× | ||
| 08 | Black Mirror (TV series) | Movies & TV | 5.60× | ||
| 09 | Photovoltaics | Home & Garden | 4.03× | ||
| 10 | Vikings (TV series) | Movies & TV | 3.51× | ||
| 11 | Audible.com | Literature | 2.98× | ||
| 12 | Diane Keaton | Movies & TV | 2.55× | ||
| 13 | Barnes & Noble | Literature | 2.55× | ||
| 14 | Folklore | Politics & Society | 2.22× | ||
| 15 | Innovation | Business & Career | 1.96× | ||
| 16 | MSN | News | 1.75× | ||
| 17 | Drawing | Home & Garden | 1.63× | ||
| 18 | Livestock | Pets & Animals | 1.59× | ||
| 19 | Hobby Lobby | Home & Garden | 1.56× | ||
| 20 | Nature | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.46× | |
| Early Adopter Mentality | POWER | 1.42× | |
| Tradition | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.85× | |
| Pet Ownership | JOY | 0.86× |
Flash memory has an estimated audience of 4,729,035 people in United States, concentrated in California and Texas.
59.4% of Flash memory fans are female, 40.6% are male, with an average age of 46.4 years.
Flash memory fans show strongest brand affinity for Bluetooth (6.01×), Dropbox (service) (6.51×), and Solid-state drive (8.8×) over the country average.
Flash memory fans in United States are most concentrated in California (reach ~800K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Flash memory itself, the audience over-indexes on Dropbox (service) (6.51×), Solid-state drive (8.8×), Nature (1.5×), and Eyes Wide Shut (7.66×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Flash memory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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