Secure Digital Audience in United States
Secure Digital has an estimated audience of 3,394,947 people in United States. 66.5% are female, 33.5% are male, average age 49.4. Top regions: California, Texas, Louisiana. Top brand affinities: Diane Keaton, Capital One, Wattpad, Google Maps, Clint Eastwood.
The average Secure Digital fan in United States is 49.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Louisiana. Top brand affinities include Diane Keaton, Capital One, Wattpad, with strongest over-indexing on Diane Keaton (23.69× the country average). Demographically, the Secure Digital audience skews more female with an average age of 49.4, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 32 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Secure Digital fans
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 49.4 |
| Estimated audience size | 3,394,947 |
Audience persona
The typical Secure Digital fan in United States is more female, around 49.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Diane Keaton.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 103,522 | 0.28× |
| Texas | 76,332 | 0.26× |
| Louisiana | 74,499 | 1.7× |
| Oklahoma | 72,797 | 1.93× |
| Kentucky | 71,643 | 1.68× |
| Alabama | 69,347 | 1.46× |
| Florida | 66,537 | 0.29× |
| Tennessee | 66,066 | 0.97× |
| South Carolina | 65,593 | 1.28× |
| Indiana | 63,909 | 1.03× |
| Missouri | 61,894 | 1.13× |
| Iowa | 60,655 | 2.17× |
| North Carolina | 59,426 | 0.58× |
| Ohio | 59,184 | 0.57× |
| Georgia | 58,944 | 0.56× |
| Michigan | 58,918 | 0.66× |
| Wisconsin | 58,604 | 1.15× |
| Arizona | 56,437 | 0.81× |
| Pennsylvania | 56,189 | 0.49× |
| Connecticut | 55,726 | 1.64× |
| Nevada | 55,340 | 1.69× |
| Oregon | 54,633 | 1.4× |
| Utah | 54,307 | 1.79× |
| Virginia | 53,956 | 0.65× |
| Maryland | 53,685 | 0.92× |
| New Jersey | 53,555 | 0.62× |
| Illinois | 52,702 | 0.47× |
| Minnesota | 52,360 | 1.08× |
| New York | 51,977 | 0.27× |
| Massachusetts | 51,823 | 0.77× |
| Washington | 50,588 | 0.74× |
| Colorado | 50,447 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diane Keaton | 23.69× | Movies & TV |
| Capital One | 13.58× | Business & Career |
| Wattpad | 33.61× | Internet & Social Media |
| Google Maps | 9.7× | Internet & Social Media |
| Clint Eastwood | 21.42× | Movies & TV |
| Beetlejuice | 11.4× | Movies & TV |
| Charlie Hunnam | 23.63× | Movies & TV |
| Billy Bob Thornton | 19.24× | Movies & TV |
| Autism Awareness | 19.03× | Health |
| Google News | 11.94× | News |
| Indeed.com | 8.21× | Business & Career |
| Bruce Willis | 14.08× | Movies & TV |
| Demi Moore | 17.57× | Movies & TV |
| Diabetes mellitus awareness | 12.48× | Health |
| Catherine Zeta-Jones | 21.15× | Movies & TV |
| AccuWeather | 11.69× | Home & Garden |
| Matthew McConaughey | 15.92× | Movies & TV |
| Nicole Kidman | 15.78× | Movies & TV |
| DeviantArt | 12.07× | Internet & Social Media |
| Patrick Swayze | 21.05× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.14 |
| Risk Appetite | THRILL | 1.76 |
| Need for Security | CONSERVATISM | 1.71 |
| Sports Activity | POWER | 1.65 |
| Travelling | THRILL | 1.58 |
| Sustainability | BALANCE | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.6% |
| United Kingdom | 7.6% |
| Thailand | 5.6% |
See Secure Digital audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Secure Digital have in United States?
Secure Digital has an estimated audience of 3,394,947 people in United States, concentrated in California and Texas.
What is the gender split and age of Secure Digital fans?
66.5% of Secure Digital fans are female, 33.5% are male, with an average age of 49.4 years.
Which brands do Secure Digital fans like most?
Secure Digital fans show strongest brand affinity for Diane Keaton (23.69×), Capital One (13.58×), and Wattpad (33.61×) over the country average.
Where do Secure Digital fans live in United States?
Secure Digital fans in United States are most concentrated in California (reach 103,522), Texas (reach 76,332), and Louisiana (reach 74,499). These three regions account for the largest share of the active audience.
What other brands do Secure Digital fans also like?
Beyond Secure Digital itself, the audience over-indexes on Capital One (13.58×), Wattpad (33.61×), Google Maps (9.7×), and Clint Eastwood (21.42×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Secure Digital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.