Rascasse Audience Intelligence

Secure Digital Audience in United States

A data profile of the people who buy, follow and care about Secure Digital in United States — modelled from more than twelve digital signal sources. Secure Digital has an estimated audience of 3,394,947 people in United States.

#4748among Topic in United States#376in Technology & Electronics

The average Secure Digital fan in United States is 49.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bluetooth, Eyes Wide Shut, Superman, with strongest over-indexing on Bluetooth (7.54× the country average).

Demographically, the Secure Digital audience skews more female with an average age of 49.4, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Secure Digital fan in United States is more female, around 49.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bluetooth.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Secure Digital profile in United States.

Audience size
3.4M
in United States
Gender
66.5%♀
33.5% male
Age
49.4
average years
Country rank
#9270
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Secure Digital fans

66.5% are female, 33.5% are male, average age 49.4.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Secure Digital audience in United States
MetricValue
Female66.5%
Male33.5%
Average age49.4
Estimated audience size3,394,947
Fig. 03

Age distribution

Ø 49.4
average years
Age distribution of the Secure Digital audience in United States
Age bracketShare%
16-197%
20-299%
30-3912%
40-4919%
50+53%
Fig. 04

Worldwide distribution

26.6%

of the worldwide Secure Digital audience comes from United States.

Worldwide audience distribution share by country for Secure Digital
CountryShare
United States26.6%
United Kingdom7.6%
Thailand5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Secure Digital audience in United States is strongest.

Fig. 05

Top regions by affinity

Secure Digital fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~40K1.13×
02Utah~30K1.12×
03Iowa~30K1.12×
04Delaware~10K1.12×
05Kansas~30K1.10×
06Wyoming~6K1.10×
07Louisiana~50K1.07×
08Kentucky~50K1.07×
09Nevada~40K1.07×
10West Virginia~20K1.06×
11North Dakota~7K1.06×
12Alabama~50K1.05×
13Oregon~40K1.05×
14Connecticut~40K1.05×
15Rhode Island~10K1.05×
16South Dakota~8K1.05×
17Arkansas~30K1.03×
18South Carolina~50K1.02×
19Mississippi~30K1.01×
20Nebraska~20K1.01×
21Hawaii~10K1.01×
22Missouri~50K1.00×
23Wisconsin~50K1.00×
24New Mexico~20K1.00×
25Idaho~20K1.00×
26Maine~10K1.00×
27Montana~9K1.00×
28Vermont~6K1.00×
29Minnesota~50K0.99×
30New Hampshire~10K0.99×
31Washington, District of Columbia~10K0.99×
32Tennessee~70K0.97×
33Indiana~60K0.97×
34Maryland~60K0.97×
35Colorado~50K0.97×
36Arizona~70K0.96×
37Washington~60K0.94×
38Massachusetts~60K0.94×
39Michigan~80K0.93×
40New Jersey~80K0.92×
41Virginia~80K0.92×
42Ohio~100K0.91×
43Georgia~90K0.91×
44North Carolina~90K0.91×
45Pennsylvania~100K0.90×
46Illinois~100K0.89×
47Florida~200K0.85×
48New York~200K0.85×
49Texas~200K0.81×
50California~300K0.76×
Fig. 06

Affinity by region

Affinity by region — Secure Digital, United States
0.76×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Secure Digital audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Secure Digital audience
#·InterestCategoryAffinity×
01Harlan CobenLiterature10.51×
02Kelly RipaMovies & TV9.81×
03Eyes Wide ShutMovies & TV9.46×
04Heather GrahamLiterature9.26×
05Apple PayTechnology & Electronics8.96×
06BluetoothTechnology & Electronics7.54×
07Solid-state driveTechnology & Electronics7.52×
08Vikings (TV series)Movies & TV3.56×
09Audible.comLiterature3.39×
10Diane KeatonMovies & TV3.02×
11Barnes & NobleLiterature3.01×
12GameStopGames2.76×
13FolklorePolitics & Society2.55×
14DrawingHome & Garden1.86×
15MSNNews1.85×
16Hobby LobbyHome & Garden1.75×
17LivestockPets & Animals1.72×
18NatureHome & Garden1.61×
19SupermanMovies & TV1.56×
20HappinessHealth1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Secure Digital audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Secure Digital audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.75×
Need for SecurityCONSERVATISM1.73×
PatriotismCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Secure Digital audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
Pet OwnershipJOY0.78×
Family OrientationCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Secure Digital have in United States?

Secure Digital has an estimated audience of 3,394,947 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Secure Digital fans?

66.5% of Secure Digital fans are female, 33.5% are male, with an average age of 49.4 years.

03

Which brands do Secure Digital fans like most?

Secure Digital fans show strongest brand affinity for Bluetooth (7.54×), Eyes Wide Shut (9.46×), and Superman (1.56×) over the country average.

04

Where do Secure Digital fans live in United States?

Secure Digital fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Secure Digital fans also like?

Beyond Secure Digital itself, the audience over-indexes on Eyes Wide Shut (9.46×), Superman (1.56×), Nature (1.61×), and Kelly Ripa (9.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Secure Digital audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Secure Digital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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