Secure Digital Audience in Germany
Secure Digital has an estimated audience of 244,534 people in Germany. 29.4% are female, 70.6% are male, average age 35.8. Top brand affinities: Eyes Wide Shut, Kobo Inc., Satire, Headphones, Dead Poets Society.
Top brand affinities include Eyes Wide Shut, Kobo Inc., Satire, with strongest over-indexing on Eyes Wide Shut (45.64× the country average). Demographically, the Secure Digital audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Need for Security, Tradition.
Category: Technology & Electronics · Type: Topic
Demographics of Secure Digital fans
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 35.8 |
| Estimated audience size | 244,534 |
Audience persona
The typical Secure Digital fan in Germany is more male, around 35.8 years old, with strong Need for Security tendencies and a notable affinity for Eyes Wide Shut.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eyes Wide Shut | 45.64× | Movies & TV |
| Kobo Inc. | 59.68× | Literature |
| Satire | 8.35× | Literature |
| Headphones | 9.16× | Technology & Electronics |
| Dead Poets Society | 17.33× | Movies & TV |
| German television comedy | 7.47× | Movies & TV |
| Getty Images | 19.52× | Technology & Electronics |
| Smoothie King | 73.29× | Food & Beverages |
| Škoda Kodiaq | 7.94× | Cars & Mobility |
| Buy to let | 20× | Home & Garden |
| Western Union | 4.78× | Business & Career |
| Person of Interest (TV series) | 12.53× | Movies & TV |
| Kirsten Dunst | 12.49× | Movies & TV |
| Viber | 12.65× | Internet & Social Media |
| Allgäu | 6.31× | Travel & Leisure |
| Folklore | 4.6× | Politics & Society |
| Capture One | 20× | Technology & Electronics |
| Google Books | 17.32× | Literature |
| Kobo eReader | 24.97× | Literature |
| Kevin Russell (musician) | 14.67× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.14 |
| Tradition | CONSERVATISM | 1.8 |
| Pet Ownership | JOY | 1.69 |
| DIY Mentality | THRILL | 1.47 |
| Early Adopter Mentality | POWER | 1.45 |
| LGBTQ+ Identity | OPEN | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.6% |
| United Kingdom | 7.6% |
| Thailand | 5.6% |
See Secure Digital audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Secure Digital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.