A data profile of the people who buy, follow and care about Secure Digital in Germany — modelled from more than twelve digital signal sources. Secure Digital has an estimated audience of 244,534 people in Germany.
Secure Digital has an estimated audience of 244,534 people in Germany. 29.4% are female, 70.6% are male, average age 35.8. Top brand affinities: Eyes Wide Shut, Hugendubel, Family, Nature, Getty Images.
Top brand affinities include Eyes Wide Shut, Hugendubel, Family, with strongest over-indexing on Eyes Wide Shut (34.22× the country average).
Demographically, the Secure Digital audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Need for Security, Quality Awareness.
The typical Secure Digital fan in Germany is more male, around 35.8 years old, with strong Need for Security tendencies and a notable affinity for Eyes Wide Shut.
The key figures that characterise the Secure Digital profile in Germany.
29.4% are female, 70.6% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 35.8 |
| Estimated audience size | 244,534 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Secure Digital audience comes from Germany.
| Country | Share |
|---|---|
| United States | 26.6% |
| United Kingdom | 7.6% |
| Thailand | 5.6% |
The strongest cross-interests of the Secure Digital audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyes Wide Shut | Movies & TV | 34.22× | ||
| 02 | Kobo Inc. | Literature | 30.42× | ||
| 03 | Neil Gaiman | Literature | 27.61× | ||
| 04 | Manfrotto | Technology & Electronics | 20.25× | ||
| 05 | Getty Images | Technology & Electronics | 20.00× | ||
| 06 | Buy to let | Home & Garden | 20.00× | ||
| 07 | Capture One | Technology & Electronics | 20.00× | ||
| 08 | Pentax | Technology & Electronics | 18.52× | ||
| 09 | Hasselblad | Technology & Electronics | 17.45× | ||
| 10 | Dan Stevens | Movies & TV | 17.04× | ||
| 11 | Google Books | Literature | 16.88× | ||
| 12 | 500px | Internet & Social Media | 14.58× | ||
| 13 | David Tennant | Movies & TV | 14.56× | ||
| 14 | Nikkei 225 | Business & Career | 12.23× | ||
| 15 | Person of Interest (TV series) | Movies & TV | 10.36× | ||
| 16 | Hugendubel | Shopping | 4.64× | ||
| 17 | Technology & Electronics | 3.11× | |||
| 18 | Nature | Home & Garden | 3.02× | ||
| 19 | Family | Kids & Family | 2.84× | ||
| 20 | Germany | Travel & Leisure | 1.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.28× | |
| Quality Awareness | PREMIUM | 1.85× | |
| Extroversion | THRILL | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Mindfulness | BALANCE | 0.74× | |
| Creativity | OPEN | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Secure Digital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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