Google Books Audience in Germany
Google Books has an estimated audience of 310,550 people in Germany. 80.6% are female, 19.4% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google News, Google Images, OpenAI, Google Trends, Chat GPT.
The average Google Books fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google News, Google Images, OpenAI, with strongest over-indexing on Google News (163.98× the country average). Demographically, the Google Books audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Website / Newspaper / Magazine
Demographics of Google Books fans
| Metric | Value |
|---|---|
| Female | 80.6% |
| Male | 19.4% |
| Average age | 41.1 |
| Estimated audience size | 310,550 |
Audience persona
The typical Google Books fan in Germany is more female, around 41.1 years old, with strong Tradition tendencies and a notable affinity for Google News.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 63,895 | 0.94× |
| Bayern | 59,202 | 1.19× |
| Baden-Württemberg | 47,901 | 1.13× |
| Niedersachsen | 31,697 | 1.05× |
| Hessen | 26,255 | 1.11× |
| Berlin | 23,302 | 1.68× |
| Sachsen | 14,811 | 0.97× |
| Rheinland-Pfalz | 14,047 | 0.9× |
| Schleswig-Holstein | 8,964 | 0.8× |
| Brandenburg | 8,176 | 0.85× |
| Thüringen | 7,962 | 1.01× |
| Hamburg | 7,004 | 1× |
| Sachsen-Anhalt | 6,184 | 0.77× |
| Mecklenburg-Vorpommern | 3,849 | 0.65× |
| Saarland | 3,312 | 0.87× |
| Bremen | 2,885 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google News | 163.98× | News |
| Google Images | 481.37× | Internet & Social Media |
| OpenAI | 15.95× | Technology & Electronics |
| Google Trends | 42.92× | Internet & Social Media |
| Chat GPT | 11.35× | Technology & Electronics |
| Gemini | 11.56× | Technology & Electronics |
| Perplexity | 15.95× | Technology & Electronics |
| Charlie Hunnam | 17.95× | Movies & TV |
| Eyes Wide Shut | 26.15× | Movies & TV |
| Corona (band) | 20× | Music & Radio |
| Google Maps | 5.63× | Internet & Social Media |
| Dakota Johnson | 12.5× | Movies & TV |
| Wattpad | 14.84× | Internet & Social Media |
| Motorcycle speedway | 45.87× | Cars & Mobility |
| Moodle | 12.37× | Technology & Electronics |
| GoFundMe | 15.21× | Business & Career |
| Industry | 6.7× | Business & Career |
| Emmy Rossum | 20× | Movies & TV |
| Kobo Inc. | 42.93× | Literature |
| Local bike shop | 11.74× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.94 |
| Individualism | JOY | 1.85 |
| Extroversion | THRILL | 1.58 |
| Sports Activity | POWER | 1.57 |
| LGBTQ+ Identity | OPEN | 1.47 |
| Urban Lifestyle | OPEN | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 27.1% |
| United States | 12.1% |
| China | 8.0% |
See Google Books audiences in other countries
More Literature audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Google Books have in Germany?
Google Books has an estimated audience of 310,550 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Google Books fans?
80.6% of Google Books fans are female, 19.4% are male, with an average age of 41.1 years.
Which brands do Google Books fans like most?
Google Books fans show strongest brand affinity for Google News (163.98×), Google Images (481.37×), and OpenAI (15.95×) over the country average.
Where do Google Books fans live in Germany?
Google Books fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,895), Bayern (reach 59,202), and Baden-Württemberg (reach 47,901). These three regions account for the largest share of the active audience.
What other brands do Google Books fans also like?
Beyond Google Books itself, the audience over-indexes on Google Images (481.37×), OpenAI (15.95×), Google Trends (42.92×), and Chat GPT (11.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Google Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.