Google Books Audience in Germany
A data profile of the people who buy, follow and care about Google Books in Germany — modelled from more than twelve digital signal sources. Google Books has an estimated audience of 317,566 people in Germany.
The average Google Books fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Google News, Google Images, Google Trends, with strongest over-indexing on Google News (163.98× the country average).
Demographically, the Google Books audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Google Books fan in Germany is more female, around 41.1 years old, with strong Career Orientation tendencies and a notable affinity for Google News.
At a glance
The key figures that characterise the Google Books profile in Germany.
Search interest · 12-month trend
Audience demographics of Google Books
80.6% are female, 19.4% are male, average age 41.1.
Gender split
| Metric | Value |
|---|---|
| Female | 80.6% |
| Male | 19.4% |
| Average age | 41.1 |
| Estimated audience size | 317,566 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 24% |
Worldwide distribution
of the worldwide Google Books audience comes from Germany.
| Country | Share |
|---|---|
| Indonesia | 25.4% |
| United States | 11.6% |
| China | 7.5% |
Geography
Where the Google Books audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.55× | |
| 02 | Brandenburg | ~10K | 1.18× | |
| 03 | Bayern | ~60K | 1.16× | |
| 04 | Bremen | ~3K | 1.08× | |
| 05 | Baden-Württemberg | ~50K | 1.06× | |
| 06 | Hessen | ~30K | 1.06× | |
| 07 | Niedersachsen | ~30K | 1.04× | |
| 08 | Sachsen | ~20K | 1.02× | |
| 09 | Thüringen | ~8K | 1.02× | |
| 10 | Hamburg | ~7K | 0.97× | |
| 11 | Nordrhein-Westfalen | ~60K | 0.91× | |
| 12 | Saarland | ~3K | 0.90× | |
| 13 | Rheinland-Pfalz | ~10K | 0.88× | |
| 14 | Schleswig-Holstein | ~9K | 0.81× | |
| 15 | Sachsen-Anhalt | ~7K | 0.81× | |
| 16 | Mecklenburg-Vorpommern | ~4K | 0.71× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Google Books audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Images | Internet & Social Media | 481.37× | ||
| 02 | Google News | News | 163.98× | ||
| 03 | Motorcycle speedway | Cars & Mobility | 45.87× | ||
| 04 | Kobo Inc. | Literature | 42.93× | ||
| 05 | Google Trends | Internet & Social Media | 42.92× | ||
| 06 | Eyes Wide Shut | Movies & TV | 26.15× | ||
| 07 | Emmy Rossum | Movies & TV | 20.00× | ||
| 08 | Diploma | Business & Career | 19.86× | ||
| 09 | Charlie Hunnam | Movies & TV | 17.95× | ||
| 10 | OpenAI | Technology & Electronics | 15.95× | ||
| 11 | Perplexity | Technology & Electronics | 15.95× | ||
| 12 | GoFundMe | Business & Career | 15.21× | ||
| 13 | Wattpad | Internet & Social Media | 14.84× | ||
| 14 | Dakota Johnson | Movies & TV | 12.50× | ||
| 15 | Moodle | Technology & Electronics | 12.37× | ||
| 16 | Local bike shop | Sports | 11.74× | ||
| 17 | Gemini | Technology & Electronics | 11.56× | ||
| 18 | Chat GPT | Technology & Electronics | 11.35× | ||
| 19 | Industry | Business & Career | 6.70× | ||
| 20 | Google Maps | Internet & Social Media | 5.63× |
Personality of the Google Books audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.30× | |
| Need for Security | CONSERVATISM | 1.96× | |
| Convenience Orientation | PREMIUM | 1.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.10× | |
| Luxury Orientation | PREMIUM | 1.13× | |
| Sports Activity | POWER | 1.14× |
Frequently asked questions
How many fans does Google Books have in Germany?
Google Books has an estimated audience of 317,566 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Google Books fans?
80.6% of Google Books fans are female, 19.4% are male, with an average age of 41.1 years.
Which brands do Google Books fans like most?
Google Books fans show strongest brand affinity for Google News (163.98×), Google Images (481.37×), and Google Trends (42.92×) over the country average.
Where do Google Books fans live in Germany?
Google Books fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Google Books fans also like?
Beyond Google Books itself, the audience over-indexes on Google Images (481.37×), Google Trends (42.92×), Chat GPT (11.35×), and OpenAI (15.95×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Literature audiences in Germany
See Google Books audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Google Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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