Diploma Audience in Germany
Diploma has an estimated audience of 683,511 people in Germany. 56.8% are female, 43.2% are male, average age 30.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Enzkreis, Progressive rock, Christmas Gift, Stradivarius, Humans (TV series).
The average Diploma fan in Germany is 30.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Enzkreis, Progressive rock, Christmas Gift, with strongest over-indexing on Enzkreis (26.86× the country average). Demographically, the Diploma audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Diploma fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 30.1 |
| Estimated audience size | 683,511 |
Audience persona
The typical Diploma fan in Germany is more female, around 30.1 years old, with strong Career Orientation tendencies and a notable affinity for Enzkreis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 145,219 | 0.97× |
| Baden-Württemberg | 111,697 | 1.2× |
| Bayern | 111,261 | 1.01× |
| Niedersachsen | 69,204 | 1.04× |
| Hessen | 58,749 | 1.13× |
| Sachsen | 48,087 | 1.43× |
| Berlin | 34,650 | 1.13× |
| Rheinland-Pfalz | 32,770 | 0.96× |
| Schleswig-Holstein | 24,795 | 1.01× |
| Brandenburg | 19,268 | 0.91× |
| Hamburg | 19,072 | 1.23× |
| Sachsen-Anhalt | 17,303 | 0.98× |
| Thüringen | 15,082 | 0.87× |
| Mecklenburg-Vorpommern | 8,793 | 0.67× |
| Saarland | 5,953 | 0.71× |
| Bremen | 5,800 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Enzkreis | 26.86× | Travel & Leisure |
| Progressive rock | 2.89× | Music & Radio |
| Christmas Gift | 2.15× | Kids & Family |
| Stradivarius | 1.97× | Shopping |
| Humans (TV series) | 5.78× | Movies & TV |
| Nipsey Hussle | 12.13× | Music & Radio |
| Ettifaq FC | 12.23× | Sports |
| Home Delivery | 2.47× | Food & Beverages |
| Buddy – The Buddy Holly Story | 4.07× | Music & Radio |
| N'Golo Kanté | 4.48× | Sports |
| Google Home | 4.67× | Technology & Electronics |
| Business English | 2.2× | Business & Career |
| Karaman | 6.73× | Sports |
| Building insulation | 3.42× | Home & Garden |
| Natural rubber | 1.78× | Cars & Mobility |
| Motion Picture Association of America | 5.69× | Movies & TV |
| Grappling | 1.6× | Sports |
| Liberace | 4.21× | Music & Radio |
| Inductive charging | 5.05× | Home & Garden |
| Fantasy Earth: Zero | 4.35× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.57 |
| Family Orientation | CONSERVATISM | 1.54 |
| Urban Lifestyle | OPEN | 1.48 |
| Indulgence | JOY | 1.41 |
| Community Orientation | OPEN | 1.38 |
| Individualism | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.6% |
| India | 5.7% |
| Italy | 5.2% |
See Diploma audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Diploma have in Germany?
Diploma has an estimated audience of 683,511 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Diploma fans?
56.8% of Diploma fans are female, 43.2% are male, with an average age of 30.1 years.
Which brands do Diploma fans like most?
Diploma fans show strongest brand affinity for Enzkreis (26.86×), Progressive rock (2.89×), and Christmas Gift (2.15×) over the country average.
Where do Diploma fans live in Germany?
Diploma fans in Germany are most concentrated in Nordrhein-Westfalen (reach 145,219), Baden-Württemberg (reach 111,697), and Bayern (reach 111,261). These three regions account for the largest share of the active audience.
What other brands do Diploma fans also like?
Beyond Diploma itself, the audience over-indexes on Progressive rock (2.89×), Christmas Gift (2.15×), Stradivarius (1.97×), and Humans (TV series) (5.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Diploma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.