Rascasse Audience Intelligence

Diploma Audience in Germany

A data profile of the people who buy, follow and care about Diploma in Germany — modelled from more than twelve digital signal sources. Diploma has an estimated audience of 683,511 people in Germany.

#3909among Topic in Germany#717in Business & Career

The average Diploma fan in Germany is 30.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google News, Canva, Amanda Seyfried, with strongest over-indexing on Google News (19.78× the country average).

Demographically, the Diploma audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Career Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Diploma fan in Germany is more female, around 30.1 years old, with strong Career Orientation tendencies and a notable affinity for Google News.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diploma profile in Germany.

Audience size
684K
in Germany
Gender
56.8%♀
43.2% male
Age
30.1
average years
Country rank
#9018
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diploma fans

56.8% are female, 43.2% are male, average age 30.1.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Diploma audience in Germany
MetricValue
Female56.8%
Male43.2%
Average age30.1
Estimated audience size683,511
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Diploma audience in Germany
Age bracketShare%
16-1946%
20-2921%
30-3915%
40-4912%
50+6%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Diploma audience comes from Germany.

Worldwide audience distribution share by country for Diploma
CountryShare
United States14.6%
India5.7%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diploma audience in Germany is strongest.

Fig. 05

Top regions by affinity

Diploma fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~50K1.43×
02Hamburg~20K1.24×
03Baden-Württemberg~100K1.15×
04Hessen~60K1.11×
05Berlin~30K1.07×
06Niedersachsen~70K1.05×
07Schleswig-Holstein~30K1.05×
08Bremen~6K1.00×
09Bayern~100K0.98×
10Sachsen-Anhalt~20K0.98×
11Nordrhein-Westfalen~100K0.95×
12Rheinland-Pfalz~30K0.93×
13Brandenburg~20K0.90×
14Thüringen~20K0.89×
15Saarland~7K0.84×
16Mecklenburg-Vorpommern~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Diploma, Germany
0.77×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diploma audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diploma audience
#·InterestCategoryAffinity×
01PubMedInternet & Social Media19.86×
02Billy Ray CyrusMusic & Radio19.86×
03Google BooksLiterature19.86×
04Google NewsNews19.78×
05State schoolKids & Family19.35×
06Amanda SeyfriedMovies & TV18.67×
07CanvaTechnology & Electronics15.64×
08UdemyBusiness & Career12.30×
09ScholarshipKids & Family11.86×
10Home insuranceBusiness & Career10.82×
11WischmoppHome & Garden9.33×
12MoodleTechnology & Electronics9.15×
13Robert De NiroMovies & TV8.46×
14Office suppliesBusiness & Career8.29×
15Real estate investment trustBusiness & Career8.28×
16DuolingoBusiness & Career7.17×
17BeirutTravel & Leisure6.70×
18ShellacBeauty & Wellness6.15×
19Love & SexKids & Family5.45×
20Part-timeBusiness & Career4.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diploma audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diploma audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.85×
IndividualismJOY1.68×
SpiritualityBALANCE1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diploma audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
Price SensitivityPREMIUM0.79×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diploma have in Germany?

Diploma has an estimated audience of 683,511 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Diploma fans?

56.8% of Diploma fans are female, 43.2% are male, with an average age of 30.1 years.

03

Which brands do Diploma fans like most?

Diploma fans show strongest brand affinity for Google News (19.78×), Canva (15.64×), and Amanda Seyfried (18.67×) over the country average.

04

Where do Diploma fans live in Germany?

Diploma fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Diploma fans also like?

Beyond Diploma itself, the audience over-indexes on Canva (15.64×), Amanda Seyfried (18.67×), PubMed (19.86×), and Moodle (9.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Diploma audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Diploma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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