A data profile of the people who buy, follow and care about Bluetooth in Italy — modelled from more than twelve digital signal sources. Bluetooth has an estimated audience of 4,368,444 people in Italy.
The average Bluetooth fan in Italy is 42.9 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wireless, Communications satellite, Wireless LAN, with strongest over-indexing on Wireless (4.61× the country average).
Demographically, the Bluetooth audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Bluetooth fan in Italy is more male, around 42.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Wireless.
The key figures that characterise the Bluetooth profile in Italy.
35.2% are female, 64.8% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 35.2% |
| Male | 64.8% |
| Average age | 42.9 |
| Estimated audience size | 4,368,444 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Bluetooth audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.9% |
| India | 5.6% |
| United Kingdom | 4.6% |
Where the Bluetooth audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~500K | 1.24× | |
| 02 | Lombardy | ~900K | 1.16× | |
| 03 | Lazio | ~600K | 1.16× | |
| 04 | Campania | ~600K | 1.15× | |
| 05 | Puglia | ~300K | 1.12× | |
| 06 | Trentino-Alto Adige/Südtirol | ~90K | 1.11× | |
| 07 | Veneto | ~400K | 1.06× | |
| 08 | Piedmont | ~300K | 1.06× | |
| 09 | Marche | ~100K | 1.04× | |
| 10 | Calabria | ~100K | 1.03× | |
| 11 | Emilia-Romagna | ~400K | 1.02× | |
| 12 | Abruzzo | ~100K | 1.00× | |
| 13 | Tuscany | ~300K | 0.99× | |
| 14 | Sardinia | ~100K | 0.98× | |
| 15 | Friuli-Venezia Giulia | ~80K | 0.96× | |
| 16 | Liguria | ~100K | 0.92× | |
| 17 | Umbria | ~60K | 0.90× | |
| 18 | Basilicata | ~30K | 0.87× | |
| 19 | Molise | ~20K | 0.85× | |
| 20 | Aosta Valley | ~9K | 0.80× |
The strongest cross-interests of the Bluetooth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Communications satellite | Technology & Electronics | 8.93× | ||
| 02 | Telecommunications engineering | Technology & Electronics | 7.83× | ||
| 03 | Wireless LAN | Technology & Electronics | 7.67× | ||
| 04 | Ben Stiller | Movies & TV | 6.90× | ||
| 05 | Headphones | Technology & Electronics | 5.92× | ||
| 06 | Wireless network | Technology & Electronics | 5.72× | ||
| 07 | Headset (audio) | Technology & Electronics | 5.18× | ||
| 08 | Wireless | Technology & Electronics | 4.61× | ||
| 09 | Internet access | Technology & Electronics | 3.54× | ||
| 10 | Anne Hathaway | Movies & TV | 3.33× | ||
| 11 | Loudspeaker | Technology & Electronics | 3.19× | ||
| 12 | Wi-Fi | Technology & Electronics | 3.07× | ||
| 13 | Radio | Technology & Electronics | 2.57× | ||
| 14 | Computer network | Technology & Electronics | 2.41× | ||
| 15 | Telecommunication | Technology & Electronics | 1.96× | ||
| 16 | Personal computer | Technology & Electronics | 1.89× | ||
| 17 | Artist | Music & Radio | 1.73× | ||
| 18 | Streaming media | Technology & Electronics | 1.64× | ||
| 19 | Electronics | Technology & Electronics | 1.63× | ||
| 20 | Sardinian language | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.26× | |
| Need for Security | CONSERVATISM | 1.16× | |
| DIY Mentality | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.94× | |
| Pet Ownership | JOY | 0.94× | |
| Travelling | THRILL | 0.95× |
Bluetooth has an estimated audience of 4,368,444 people in Italy, concentrated in Lombardy and Lazio.
35.2% of Bluetooth fans are female, 64.8% are male, with an average age of 42.9 years.
Bluetooth fans show strongest brand affinity for Wireless (4.61×), Communications satellite (8.93×), and Wireless LAN (7.67×) over the country average.
Bluetooth fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~600K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Bluetooth itself, the audience over-indexes on Communications satellite (8.93×), Wireless LAN (7.67×), Headphones (5.92×), and Radio (2.57×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Bluetooth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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