A data profile of the people who buy, follow and care about Wi-Fi in Italy — modelled from more than twelve digital signal sources. Wi-Fi has an estimated audience of 5,860,072 people in Italy.
Wi-Fi has an estimated audience of 5,860,072 people in Italy. 43.3% are female, 56.7% are male, average age 44.5. Top brand affinities: WhatsApp, Personal finance, Wikipedia, Mediaset, Optical fiber.
Top brand affinities include WhatsApp, Personal finance, Wikipedia, with strongest over-indexing on WhatsApp (2.28× the country average).
Demographically, the Wi-Fi audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Indulgence.
The typical Wi-Fi fan in Italy is more male, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Wi-Fi profile in Italy.
43.3% are female, 56.7% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 44.5 |
| Estimated audience size | 5,860,072 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Wi-Fi audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.4% |
| Italy | 5.1% |
| Japan | 4.9% |
The strongest cross-interests of the Wi-Fi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Optical fiber | Technology & Electronics | 4.22× | ||
| 02 | Zoom! | Business & Career | 4.14× | ||
| 03 | Wikipedia | Internet & Social Media | 3.14× | ||
| 04 | Bluetooth | Technology & Electronics | 3.07× | ||
| 05 | Eni | Cars & Mobility | 2.76× | ||
| 06 | Mediaset | Technology & Electronics | 2.60× | ||
| 07 | Satire | Literature | 2.54× | ||
| 08 | Cloud computing | Technology & Electronics | 2.52× | ||
| 09 | Champagne | Food & Beverages | 2.31× | ||
| 10 | Dentistry | Business & Career | 2.30× | ||
| 11 | Internet & Social Media | 2.28× | |||
| 12 | HVAC | Home & Garden | 2.19× | ||
| 13 | Personal finance | Business & Career | 2.06× | ||
| 14 | Borsa Italiana | Business & Career | 1.69× | ||
| 15 | Google Maps | Internet & Social Media | 1.66× | ||
| 16 | Volunteering | Politics & Society | 1.62× | ||
| 17 | AutoScout24 | Cars & Mobility | 1.62× | ||
| 18 | Singer-songwriter | Music & Radio | 1.60× | ||
| 19 | Innovation | Business & Career | 1.58× | ||
| 20 | SuperEnalotto | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.37× | |
| Indulgence | JOY | 1.32× | |
| Early Adopter Mentality | POWER | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.68× | |
| Extroversion | THRILL | 0.83× | |
| Creativity | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Wi-Fi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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