A data profile of the people who buy, follow and care about Wi-Fi in India — modelled from more than twelve digital signal sources. Wi-Fi has an estimated audience of 4,762,063 people in India.
Wi-Fi has an estimated audience of 4,762,063 people in India. 18.2% are female, 81.8% are male, average age 32.8. Top brand affinities: Optical fiber, Maisie Williams, Linux, Firefox, Kit Harington.
Top brand affinities include Optical fiber, Maisie Williams, Linux, with strongest over-indexing on Optical fiber (6.3× the country average).
Demographically, the Wi-Fi audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
The typical Wi-Fi fan in India is more male, around 32.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Optical fiber.
The key figures that characterise the Wi-Fi profile in India.
18.2% are female, 81.8% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 18.2% |
| Male | 81.8% |
| Average age | 32.8 |
| Estimated audience size | 4,762,063 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 27% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 11% |
of the worldwide Wi-Fi audience comes from India.
| Country | Share |
|---|---|
| United States | 16.4% |
| Italy | 5.1% |
| Japan | 4.9% |
The strongest cross-interests of the Wi-Fi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maisie Williams | Movies & TV | 7.37× | ||
| 02 | Kit Harington | Movies & TV | 7.17× | ||
| 03 | Firefox | Internet & Social Media | 7.02× | ||
| 04 | Smule | Music & Radio | 6.91× | ||
| 05 | Optical fiber | Technology & Electronics | 6.30× | ||
| 06 | Lena Headey | Movies & TV | 5.90× | ||
| 07 | Peter Dinklage | Movies & TV | 5.49× | ||
| 08 | UC Browser | Technology & Electronics | 4.79× | ||
| 09 | Emilia Clarke | Movies & TV | 4.33× | ||
| 10 | Linux | Technology & Electronics | 3.40× | ||
| 11 | Michael Jackson | Music & Radio | 2.84× | ||
| 12 | Proxy server | Internet & Social Media | 2.78× | ||
| 13 | GitHub | Internet & Social Media | 2.51× | ||
| 14 | Virtual private network | Technology & Electronics | 2.26× | ||
| 15 | True Detective | Movies & TV | 2.00× | ||
| 16 | Online chat | Technology & Electronics | 1.82× | ||
| 17 | Wearable technology | Technology & Electronics | 1.79× | ||
| 18 | Desktop computers | Technology & Electronics | 1.67× | ||
| 19 | Cloud computing | Technology & Electronics | 1.62× | ||
| 20 | Laptop | Technology & Electronics | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.36× | |
| Convenience Orientation | PREMIUM | 1.36× | |
| Indulgence | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.64× | |
| Creativity | OPEN | 0.69× | |
| Community Orientation | OPEN | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Wi-Fi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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