A data profile of the people who buy, follow and care about Wi-Fi in Spain — modelled from more than twelve digital signal sources. Wi-Fi has an estimated audience of 2,160,899 people in Spain.
Wi-Fi has an estimated audience of 2,160,899 people in Spain. 44.9% are female, 55.1% are male, average age 45.1. Top brand affinities: Simyo, WhatsApp, Iberia (airline), Yoigo, Cloud computing.
Top brand affinities include Simyo, WhatsApp, Iberia (airline), with strongest over-indexing on Simyo (8.27× the country average).
Demographically, the Wi-Fi audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical Wi-Fi fan in Spain is more male, around 45.1 years old, with strong Need for Security tendencies and a notable affinity for Simyo.
The key figures that characterise the Wi-Fi profile in Spain.
44.9% are female, 55.1% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 45.1 |
| Estimated audience size | 2,160,899 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Wi-Fi audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.4% |
| Italy | 5.1% |
| Japan | 4.9% |
The strongest cross-interests of the Wi-Fi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Simyo | Technology & Electronics | 8.27× | ||
| 02 | Bluetooth | Technology & Electronics | 4.86× | ||
| 03 | Yoigo | Technology & Electronics | 4.32× | ||
| 04 | Telefónica | Technology & Electronics | 4.13× | ||
| 05 | Betfair | Games | 3.72× | ||
| 06 | Refrigerator | Home & Garden | 3.36× | ||
| 07 | Cloud computing | Technology & Electronics | 2.97× | ||
| 08 | Internet & Social Media | 2.63× | |||
| 09 | TripAdvisor | Travel & Leisure | 2.24× | ||
| 10 | Iberia (airline) | Travel & Leisure | 2.18× | ||
| 11 | Google Maps | Internet & Social Media | 2.08× | ||
| 12 | Local food | Food & Beverages | 2.03× | ||
| 13 | Distilled beverage | Food & Beverages | 2.00× | ||
| 14 | IBEX 35 | Business & Career | 1.95× | ||
| 15 | Movistar | Technology & Electronics | 1.93× | ||
| 16 | Aldi | Shopping | 1.92× | ||
| 17 | Banco Sabadell | Business & Career | 1.74× | ||
| 18 | Bankinter | Business & Career | 1.68× | ||
| 19 | Caixabank | Business & Career | 1.65× | ||
| 20 | Movistar+ | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.47× | |
| Patriotism | CONSERVATISM | 1.35× | |
| Early Adopter Mentality | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Creativity | OPEN | 0.77× | |
| Design Affinity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Wi-Fi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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