A data profile of the people who buy, follow and care about Yoigo in Spain — modelled from more than twelve digital signal sources. Yoigo has an estimated audience of 2,598,636 people in Spain.
The average Yoigo fan in Spain is 48.1 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Simyo, Jazztel, Mobile network operator, with strongest over-indexing on Simyo (13.35× the country average).
Demographically, the Yoigo audience skews more male with an average age of 48.1, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Yoigo fan in Spain is more male, around 48.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Simyo.
The key figures that characterise the Yoigo profile in Spain.
44.8% are female, 55.2% are male, average age 48.1.
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 48.1 |
| Estimated audience size | 2,598,636 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 41% |
Where the Yoigo audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Extremadura | ~90K | 1.53× | |
| 02 | Castile and León | ~200K | 1.41× | |
| 03 | Galicia | ~200K | 1.24× | |
| 04 | Andalusia | ~600K | 1.21× | |
| 05 | Comunidad Valenciana | ~400K | 1.21× | |
| 06 | Castilla-La Mancha | ~100K | 1.16× | |
| 07 | Cantabria | ~30K | 1.02× | |
| 08 | Catalonia | ~500K | 0.98× | |
| 09 | Community of Madrid | ~400K | 0.97× | |
| 10 | Region of Murcia | ~90K | 0.96× | |
| 11 | Canary Islands | ~100K | 0.93× | |
| 12 | Aragon | ~60K | 0.91× | |
| 13 | Basque Autonomous Country | ~80K | 0.84× | |
| 14 | Principality of Asturias | ~50K | 0.78× | |
| 15 | Balearic Islands | ~50K | 0.71× | |
| 16 | La Rioja | ~10K | 0.64× | |
| 17 | Navarre | ~20K | 0.57× |
The strongest cross-interests of the Yoigo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tuenti | Technology & Electronics | 13.87× | ||
| 02 | Simyo | Technology & Electronics | 13.35× | ||
| 03 | Lycamobile | Technology & Electronics | 11.52× | ||
| 04 | Jazztel | Technology & Electronics | 9.84× | ||
| 05 | Mobile network operator | Technology & Electronics | 7.88× | ||
| 06 | Optical fiber | Technology & Electronics | 6.77× | ||
| 07 | Telefónica | Technology & Electronics | 6.00× | ||
| 08 | Vodafone | Technology & Electronics | 4.46× | ||
| 09 | Wi-Fi | Technology & Electronics | 4.32× | ||
| 10 | Cash Converters | Business & Career | 3.73× | ||
| 11 | Telephone | Technology & Electronics | 3.69× | ||
| 12 | IBEX 35 | Business & Career | 3.43× | ||
| 13 | Orange | Technology & Electronics | 2.79× | ||
| 14 | Movistar | Technology & Electronics | 2.59× | ||
| 15 | Telecommunication | Technology & Electronics | 2.48× | ||
| 16 | BBVA | Business & Career | 1.84× | ||
| 17 | Internet & Social Media | 1.68× | |||
| 18 | Automobiles | Cars & Mobility | 1.64× | ||
| 19 | FIFA World Cup | Sports | 1.62× | ||
| 20 | Soccer | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.50× | |
| Need for Security | CONSERVATISM | 1.42× | |
| Career Orientation | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.88× | |
| Design Affinity | PREMIUM | 0.91× | |
| Luxury Orientation | PREMIUM | 0.95× |
Yoigo's target market in Spain covers an estimated 2,598,636 people, concentrated in Andalusia and Catalonia.
44.8% of the Yoigo audience are female, 55.2% are male, with an average age of 48.1 years.
Yoigo fans show strongest brand affinity for Simyo (13.35×), Jazztel (9.84×), and Mobile network operator (7.88×) over the country average.
Yoigo fans in Spain are most concentrated in Andalusia (reach ~600K), Catalonia (reach ~500K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Yoigo itself, the audience over-indexes on Jazztel (9.84×), Mobile network operator (7.88×), IBEX 35 (3.43×), and Vodafone (4.46×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Yoigo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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