A data profile of the people who buy, follow and care about Telephone in Spain — modelled from more than twelve digital signal sources. Telephone has an estimated audience of 2,783,811 people in Spain.
Telephone has an estimated audience of 2,783,811 people in Spain. 49.9% are female, 50.1% are male, average age 45.1. Top brand affinities: WhatsApp, IBEX 35, Iberia (airline), Refrigerator, Lunch.
Top brand affinities include WhatsApp, IBEX 35, Iberia (airline), with strongest over-indexing on WhatsApp (3.01× the country average).
Demographically, the Telephone audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
The typical Telephone fan in Spain is balanced, around 45.1 years old, with strong Need for Security tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Telephone profile in Spain.
49.9% are female, 50.1% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 45.1 |
| Estimated audience size | 2,783,811 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Telephone audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.9% |
| United Kingdom | 3.7% |
| India | 3.4% |
The strongest cross-interests of the Telephone audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Headphones | Technology & Electronics | 5.17× | ||
| 02 | Satire | Literature | 4.56× | ||
| 03 | Betfair | Games | 4.52× | ||
| 04 | Refrigerator | Home & Garden | 4.01× | ||
| 05 | Lunch | Food & Beverages | 3.82× | ||
| 06 | Yoigo | Technology & Electronics | 3.69× | ||
| 07 | Hoodie | Fashion & Accessoires | 3.34× | ||
| 08 | Steam | Games | 3.32× | ||
| 09 | Internet & Social Media | 3.01× | |||
| 10 | IBEX 35 | Business & Career | 2.98× | ||
| 11 | Distilled beverage | Food & Beverages | 2.44× | ||
| 12 | Iberia (airline) | Travel & Leisure | 2.41× | ||
| 13 | Real property | Home & Garden | 2.26× | ||
| 14 | Mango | Shopping | 2.15× | ||
| 15 | Mobile game | Games | 1.86× | ||
| 16 | Banco Sabadell | Business & Career | 1.72× | ||
| 17 | Caixabank | Business & Career | 1.71× | ||
| 18 | Loterías y Apuestas del Estado | Games | 1.68× | ||
| 19 | Bankinter | Business & Career | 1.67× | ||
| 20 | Movistar | Technology & Electronics | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.54× | |
| Early Adopter Mentality | POWER | 1.49× | |
| Community Orientation | OPEN | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| DIY Mentality | THRILL | 0.79× | |
| Creativity | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Telephone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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