Telephone Audience in Germany

Telephone has an estimated audience of 3,452,407 people in Germany. 45.1% are female, 54.9% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Progressive rock, Stradivarius, Israel, Urban horticulture, Esra Erol.
The average Telephone fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Progressive rock, Stradivarius, Israel, with strongest over-indexing on Progressive rock (2.77× the country average). Demographically, the Telephone audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Telephone fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 39.2 |
| Estimated audience size | 3,452,407 |
Audience persona
The typical Telephone fan in Germany is balanced, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 807,689 | 1.07× |
| Bayern | 416,741 | 0.75× |
| Niedersachsen | 366,149 | 1.09× |
| Baden-Württemberg | 359,613 | 0.76× |
| Hessen | 205,900 | 0.78× |
| Sachsen | 204,204 | 1.21× |
| Rheinland-Pfalz | 172,267 | 1× |
| Sachsen-Anhalt | 141,037 | 1.58× |
| Brandenburg | 134,575 | 1.26× |
| Berlin | 125,320 | 0.81× |
| Thüringen | 110,887 | 1.26× |
| Mecklenburg-Vorpommern | 87,457 | 1.33× |
| Schleswig-Holstein | 61,786 | 0.5× |
| Hamburg | 60,417 | 0.77× |
| Saarland | 44,637 | 1.05× |
| Bremen | 23,080 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.77× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Israel | 2.27× | Travel & Leisure |
| Urban horticulture | 1.51× | Home & Garden |
| Esra Erol | 4.5× | Movies & TV |
| Natural rubber | 1.71× | Cars & Mobility |
| KLIX (AM) | 1.8× | Music & Radio |
| Corfu (regional unit) | 2.25× | Travel & Leisure |
| Snow White (Fables) | 1.58× | Literature |
| Home Delivery | 1.89× | Food & Beverages |
| Headhunters (film) | 3× | Movies & TV |
| Theocracy | 6× | Music & Radio |
| Figure painting (hobby) | 2.35× | Arts & Culture |
| Keeper (password manager) | 2.13× | Technology & Electronics |
| Volvo V60 | 2.3× | Cars & Mobility |
| Jesse Plemons | 1.53× | Movies & TV |
| Medieval fantasy | 4.77× | Literature |
| Carrie (novel) | 2.39× | Literature |
| The Equalizer | 1.98× | Movies & TV |
| Coworking | 1.56× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.26 |
| Need for Security | CONSERVATISM | 1.14 |
| Sports Activity | POWER | 1.13 |
| Tradition | CONSERVATISM | 1.13 |
| Patriotism | CONSERVATISM | 1.12 |
| Quality Awareness | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| United Kingdom | 3.7% |
| India | 3.4% |
See Telephone audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Telephone have in Germany?
Telephone has an estimated audience of 3,452,407 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Telephone fans?
45.1% of Telephone fans are female, 54.9% are male, with an average age of 39.2 years.
Which brands do Telephone fans like most?
Telephone fans show strongest brand affinity for Progressive rock (2.77×), Stradivarius (1.97×), and Israel (2.27×) over the country average.
Where do Telephone fans live in Germany?
Telephone fans in Germany are most concentrated in Nordrhein-Westfalen (reach 807,689), Bayern (reach 416,741), and Niedersachsen (reach 366,149). These three regions account for the largest share of the active audience.
What other brands do Telephone fans also like?
Beyond Telephone itself, the audience over-indexes on Stradivarius (1.97×), Israel (2.27×), Urban horticulture (1.51×), and Esra Erol (4.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Telephone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.