Telephone Audience in Germany

Telephone logo

Telephone has an estimated audience of 3,452,407 people in Germany. 45.1% are female, 54.9% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Progressive rock, Stradivarius, Israel, Urban horticulture, Esra Erol.

The average Telephone fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Progressive rock, Stradivarius, Israel, with strongest over-indexing on Progressive rock (2.77× the country average). Demographically, the Telephone audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Telephone fans

Demographic split for Telephone audience in Germany
MetricValue
Female45.1%
Male54.9%
Average age39.2
Estimated audience size3,452,407

Audience persona

The typical Telephone fan in Germany is balanced, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Progressive rock.

Top regions in Germany

Top regions ranked by reach for Telephone in Germany
RegionReachAffinity
Nordrhein-Westfalen807,6891.07×
Bayern416,7410.75×
Niedersachsen366,1491.09×
Baden-Württemberg359,6130.76×
Hessen205,9000.78×
Sachsen204,2041.21×
Rheinland-Pfalz172,267
Sachsen-Anhalt141,0371.58×
Brandenburg134,5751.26×
Berlin125,3200.81×
Thüringen110,8871.26×
Mecklenburg-Vorpommern87,4571.33×
Schleswig-Holstein61,7860.5×
Hamburg60,4170.77×
Saarland44,6371.05×
Bremen23,0800.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Telephone audience
BrandAffinityCategory
Progressive rock2.77×Music & Radio
Stradivarius1.97×Shopping
Israel2.27×Travel & Leisure
Urban horticulture1.51×Home & Garden
Esra Erol4.5×Movies & TV
Natural rubber1.71×Cars & Mobility
KLIX (AM)1.8×Music & Radio
Corfu (regional unit)2.25×Travel & Leisure
Snow White (Fables)1.58×Literature
Home Delivery1.89×Food & Beverages
Headhunters (film)Movies & TV
TheocracyMusic & Radio
Figure painting (hobby)2.35×Arts & Culture
Keeper (password manager)2.13×Technology & Electronics
Volvo V602.3×Cars & Mobility
Jesse Plemons1.53×Movies & TV
Medieval fantasy4.77×Literature
Carrie (novel)2.39×Literature
The Equalizer1.98×Movies & TV
Coworking1.56×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Telephone audience
TraitClusterScore
IndulgenceJOY1.26
Need for SecurityCONSERVATISM1.14
Sports ActivityPOWER1.13
TraditionCONSERVATISM1.13
PatriotismCONSERVATISM1.12
Quality AwarenessPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Telephone
CountryShare
United States19.0%
United Kingdom3.7%
India3.4%

See Telephone audiences in other countries

More Technology & Electronics audiences in Germany

Frequently asked questions

How many fans does Telephone have in Germany?

Telephone has an estimated audience of 3,452,407 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Telephone fans?

45.1% of Telephone fans are female, 54.9% are male, with an average age of 39.2 years.

Which brands do Telephone fans like most?

Telephone fans show strongest brand affinity for Progressive rock (2.77×), Stradivarius (1.97×), and Israel (2.27×) over the country average.

Where do Telephone fans live in Germany?

Telephone fans in Germany are most concentrated in Nordrhein-Westfalen (reach 807,689), Bayern (reach 416,741), and Niedersachsen (reach 366,149). These three regions account for the largest share of the active audience.

What other brands do Telephone fans also like?

Beyond Telephone itself, the audience over-indexes on Stradivarius (1.97×), Israel (2.27×), Urban horticulture (1.51×), and Esra Erol (4.5×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Telephone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.