Voice over IP Audience in Germany
Voice over IP has an estimated audience of 2,069,665 people in Germany. 48.1% are female, 51.9% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Instant messaging, WhatsApp, Trombone, Erlang (programming language), Freeware.
The average Voice over IP fan in Germany is 42.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Instant messaging, WhatsApp, Trombone, with strongest over-indexing on Instant messaging (13.3× the country average). Demographically, the Voice over IP audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Voice over IP fans
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 42.6 |
| Estimated audience size | 2,069,665 |
Audience persona
The typical Voice over IP fan in Germany is balanced, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Instant messaging.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 469,515 | 1.04× |
| Bayern | 369,669 | 1.11× |
| Baden-Württemberg | 288,070 | 1.02× |
| Hessen | 214,911 | 1.36× |
| Niedersachsen | 192,433 | 0.96× |
| Berlin | 143,388 | 1.55× |
| Rheinland-Pfalz | 108,723 | 1.05× |
| Sachsen | 90,764 | 0.89× |
| Schleswig-Holstein | 76,452 | 1.03× |
| Brandenburg | 51,498 | 0.8× |
| Hamburg | 50,422 | 1.08× |
| Thüringen | 37,780 | 0.72× |
| Sachsen-Anhalt | 37,112 | 0.69× |
| Mecklenburg-Vorpommern | 27,108 | 0.69× |
| Saarland | 24,381 | 0.96× |
| Bremen | 18,709 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 13.3× | Internet & Social Media |
| 4.83× | Internet & Social Media | |
| Trombone | 23.01× | Music & Radio |
| Erlang (programming language) | 15.37× | Technology & Electronics |
| Freeware | 3.47× | Technology & Electronics |
| Videotelephony | 6× | Technology & Electronics |
| Zoom! | 7.1× | Business & Career |
| Vodafone | 2.44× | Technology & Electronics |
| Telecommunication | 2.2× | Technology & Electronics |
| Mobile phones | 1.83× | Technology & Electronics |
| Social network | 1.84× | Internet & Social Media |
| Netto Marken-Discount | 1.9× | Shopping |
| Discount stores | 1.64× | Shopping |
| Telephone | 4.11× | Technology & Electronics |
| Android (operating system) | 1.96× | Technology & Electronics |
| Office supplies | 4.98× | Business & Career |
| Kaufland | 1.71× | Shopping |
| AutoScout24 | 1.84× | Cars & Mobility |
| Google Maps | 1.86× | Internet & Social Media |
| Smartphones | 1.56× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.49 |
| Pet Ownership | JOY | 1.31 |
| Need for Security | CONSERVATISM | 1.31 |
| Patriotism | CONSERVATISM | 1.28 |
| Individualism | JOY | 1.22 |
| Indulgence | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 11.4% |
| United States | 7.6% |
| India | 5.9% |
See Voice over IP audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Voice over IP have in Germany?
Voice over IP has an estimated audience of 2,069,665 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Voice over IP fans?
48.1% of Voice over IP fans are female, 51.9% are male, with an average age of 42.6 years.
Which brands do Voice over IP fans like most?
Voice over IP fans show strongest brand affinity for Instant messaging (13.3×), WhatsApp (4.83×), and Trombone (23.01×) over the country average.
Where do Voice over IP fans live in Germany?
Voice over IP fans in Germany are most concentrated in Nordrhein-Westfalen (reach 469,515), Bayern (reach 369,669), and Baden-Württemberg (reach 288,070). These three regions account for the largest share of the active audience.
What other brands do Voice over IP fans also like?
Beyond Voice over IP itself, the audience over-indexes on WhatsApp (4.83×), Trombone (23.01×), Erlang (programming language) (15.37×), and Freeware (3.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Voice over IP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.