Rascasse Audience Intelligence

Voice over IP Audience in Germany

A data profile of the people who buy, follow and care about Voice over IP in Germany — modelled from more than twelve digital signal sources. Voice over IP has an estimated audience of 2,069,665 people in Germany.

#1882among Topic in Germany#176in Technology & Electronics

The average Voice over IP fan in Germany is 42.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Instant messaging, WhatsApp, Trombone, with strongest over-indexing on Instant messaging (13.3× the country average).

Demographically, the Voice over IP audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Social Media Usage, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Voice over IP fan in Germany is balanced, around 42.6 years old, with strong Social Media Usage tendencies and a notable affinity for Instant messaging.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Voice over IP profile in Germany.

Audience size
2.1M
in Germany
Gender
48.1%♀
51.9% male
Age
42.6
average years
Country rank
#3245
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Voice over IP fans

48.1% are female, 51.9% are male, average age 42.6.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Voice over IP audience in Germany
MetricValue
Female48.1%
Male51.9%
Average age42.6
Estimated audience size2,069,665
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Voice over IP audience in Germany
Age bracketShare%
16-1912%
20-2916%
30-3921%
40-4925%
50+26%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Voice over IP audience comes from Germany.

Worldwide audience distribution share by country for Voice over IP
CountryShare
Brazil11.4%
United States7.6%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Voice over IP audience in Germany is strongest.

Fig. 05

Top regions by affinity

Voice over IP fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.41×
02Hessen~200K1.32×
03Bremen~20K1.09×
04Bayern~400K1.08×
05Hamburg~50K1.06×
06Baden-Württemberg~300K1.03×
07Rheinland-Pfalz~100K1.03×
08Saarland~30K1.02×
09Schleswig-Holstein~80K1.01×
10Nordrhein-Westfalen~500K1.00×
11Niedersachsen~200K0.96×
12Sachsen~90K0.90×
13Brandenburg~50K0.85×
14Thüringen~40K0.85×
15Mecklenburg-Vorpommern~30K0.80×
16Sachsen-Anhalt~40K0.79×
Fig. 06

Affinity by region

Affinity by region — Voice over IP, Germany
0.79×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Voice over IP audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Voice over IP audience
#·InterestCategoryAffinity×
01TromboneMusic & Radio23.01×
02Erlang (programming language)Technology & Electronics15.37×
03Instant messagingInternet & Social Media13.30×
04Zoom!Business & Career7.10×
05VideotelephonyTechnology & Electronics6.00×
06Office suppliesBusiness & Career4.98×
07WhatsAppInternet & Social Media4.83×
08TelephoneTechnology & Electronics4.11×
09FreewareTechnology & Electronics3.47×
10VodafoneTechnology & Electronics2.44×
11TelecommunicationTechnology & Electronics2.20×
12Android (operating system)Technology & Electronics1.96×
13Netto Marken-DiscountShopping1.90×
14Google MapsInternet & Social Media1.86×
15Social networkInternet & Social Media1.84×
16AutoScout24Cars & Mobility1.84×
17Mobile phonesTechnology & Electronics1.83×
18KauflandShopping1.71×
19Discount storesShopping1.64×
20SmartphonesTechnology & Electronics1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Voice over IP audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Voice over IP audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.55×
Price SensitivityPREMIUM1.54×
Need for SecurityCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Voice over IP audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.92×
SustainabilityBALANCE0.93×
Sports ActivityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Voice over IP have in Germany?

Voice over IP has an estimated audience of 2,069,665 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Voice over IP fans?

48.1% of Voice over IP fans are female, 51.9% are male, with an average age of 42.6 years.

03

Which brands do Voice over IP fans like most?

Voice over IP fans show strongest brand affinity for Instant messaging (13.3×), WhatsApp (4.83×), and Trombone (23.01×) over the country average.

04

Where do Voice over IP fans live in Germany?

Voice over IP fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Voice over IP fans also like?

Beyond Voice over IP itself, the audience over-indexes on WhatsApp (4.83×), Trombone (23.01×), Erlang (programming language) (15.37×), and Freeware (3.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Voice over IP audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Voice over IP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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