A data profile of the people who buy, follow and care about Telephone in United Kingdom — modelled from more than twelve digital signal sources. Telephone has an estimated audience of 5,222,983 people in United Kingdom.
The average Telephone fan in United Kingdom is 43.0 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Google Maps, WhatsApp, Headphones, with strongest over-indexing on Google Maps (2.92× the country average).
Demographically, the Telephone audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Telephone fan in United Kingdom is balanced, around 43.0 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.
The key figures that characterise the Telephone profile in United Kingdom.
48.9% are female, 51.1% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 43.0 |
| Estimated audience size | 5,222,983 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Telephone audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.9% |
| United Kingdom | 3.7% |
| India | 3.4% |
Where the Telephone audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~4M | 1.53× | |
| 02 | Yorkshire and the Humber | ~600K | 1.37× | |
| 03 | West Midlands | ~300K | 1.35× | |
| 04 | North East | ~200K | 1.18× | |
| 05 | East of England | ~500K | 1.06× | |
| 06 | South East | ~600K | 0.87× | |
| 07 | South West | ~400K | 0.87× | |
| 08 | Wales | ~300K | 0.86× | |
| 09 | Northern Ireland | ~100K | 0.84× | |
| 10 | Scotland | ~400K | 0.82× | |
| 11 | East Midlands | ~300K | 0.82× | |
| 12 | North West | ~300K | 0.53× |
The strongest cross-interests of the Telephone audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zoom! | Business & Career | 4.50× | ||
| 02 | Headphones | Technology & Electronics | 4.22× | ||
| 03 | Esso | Cars & Mobility | 2.99× | ||
| 04 | Google Maps | Internet & Social Media | 2.92× | ||
| 05 | Risk management | Business & Career | 2.61× | ||
| 06 | Refrigerator | Home & Garden | 2.54× | ||
| 07 | Wikipedia | Internet & Social Media | 2.50× | ||
| 08 | Motorhome | Cars & Mobility | 2.48× | ||
| 09 | Mobile home | Cars & Mobility | 2.37× | ||
| 10 | Internet & Social Media | 2.32× | |||
| 11 | Betfair | Games | 2.29× | ||
| 12 | Hot tub | Home & Garden | 2.26× | ||
| 13 | Mother's Day | Kids & Family | 2.14× | ||
| 14 | William Hill (bookmaker) | Games | 1.97× | ||
| 15 | Hobby | Home & Garden | 1.96× | ||
| 16 | Satire | Literature | 1.95× | ||
| 17 | HVAC | Home & Garden | 1.93× | ||
| 18 | Volunteering | Politics & Society | 1.84× | ||
| 19 | Distilled beverage | Food & Beverages | 1.74× | ||
| 20 | Aldi | Shopping | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.42× | |
| Convenience Orientation | PREMIUM | 1.30× | |
| Healthy Lifestyle | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.72× | |
| Pet Ownership | JOY | 0.72× | |
| Mindfulness | BALANCE | 0.84× |
Telephone has an estimated audience of 5,222,983 people in United Kingdom, concentrated in England and South East.
48.9% of Telephone fans are female, 51.1% are male, with an average age of 43.0 years.
Telephone fans show strongest brand affinity for Google Maps (2.92×), WhatsApp (2.32×), and Headphones (4.22×) over the country average.
Telephone fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~600K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Telephone itself, the audience over-indexes on WhatsApp (2.32×), Headphones (4.22×), Esso (2.99×), and Hobby (1.96×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Telephone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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