A data profile of the people who buy, follow and care about Telephone in Italy — modelled from more than twelve digital signal sources. Telephone has an estimated audience of 4,712,431 people in Italy.
Telephone has an estimated audience of 4,712,431 people in Italy. 44.2% are female, 55.8% are male, average age 42.7. Top brand affinities: Wikipedia, WhatsApp, Personal finance, Google Maps, Mediaset.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.41× the country average).
Demographically, the Telephone audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical Telephone fan in Italy is more male, around 42.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Telephone profile in Italy.
44.2% are female, 55.8% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 42.7 |
| Estimated audience size | 4,712,431 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Telephone audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.9% |
| United Kingdom | 3.7% |
| India | 3.4% |
The strongest cross-interests of the Telephone audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.41× | ||
| 02 | NASDAQ | Business & Career | 2.72× | ||
| 03 | Satire | Literature | 2.50× | ||
| 04 | Dentistry | Business & Career | 2.21× | ||
| 05 | Mediaset | Technology & Electronics | 2.14× | ||
| 06 | Champagne | Food & Beverages | 1.96× | ||
| 07 | Internet & Social Media | 1.86× | |||
| 08 | Google Maps | Internet & Social Media | 1.85× | ||
| 09 | Personal finance | Business & Career | 1.83× | ||
| 10 | Telegram | Internet & Social Media | 1.69× | ||
| 11 | Coop | Food & Beverages | 1.66× | ||
| 12 | Innovation | Business & Career | 1.63× | ||
| 13 | Financial services | Business & Career | 1.61× | ||
| 14 | Borsa Italiana | Business & Career | 1.60× | ||
| 15 | Mobile game | Games | 1.58× | ||
| 16 | Telecommunication | Technology & Electronics | 1.56× | ||
| 17 | Singer-songwriter | Music & Radio | 1.53× | ||
| 18 | AutoScout24 | Cars & Mobility | 1.53× | ||
| 19 | SuperEnalotto | Games | 1.52× | ||
| 20 | Electronics | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.36× | |
| Need for Security | CONSERVATISM | 1.30× | |
| Early Adopter Mentality | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.68× | |
| Healthy Lifestyle | BALANCE | 0.82× | |
| Extroversion | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Telephone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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