Rascasse Audience Intelligence

Telephone Audience in Italy

A data profile of the people who buy, follow and care about Telephone in Italy — modelled from more than twelve digital signal sources. Telephone has an estimated audience of 4,712,431 people in Italy.

Telephone has an estimated audience of 4,712,431 people in Italy. 44.2% are female, 55.8% are male, average age 42.7. Top brand affinities: Wikipedia, WhatsApp, Personal finance, Google Maps, Mediaset.

Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.41× the country average).

Demographically, the Telephone audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

The typical Telephone fan in Italy is more male, around 42.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Telephone profile in Italy.

Audience size
4.7M
in Italy
Gender
44.2%
55.8% male
Age
42.7
average years
Country rank
#1444
Topic in Italy
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Telephone fans

44.2% are female, 55.8% are male, average age 42.7.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for Telephone audience in Italy
MetricValue
Female44.2%
Male55.8%
Average age42.7
Estimated audience size4,712,431
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Telephone audience in Italy
Age bracketShare%
16-1912%
20-2916%
30-3921%
40-4923%
50+28%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Telephone audience comes from Italy.

Worldwide audience distribution share by country for Telephone
CountryShare
United States18.9%
United Kingdom3.7%
India3.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Telephone audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Telephone audience
#·InterestCategoryAffinity×
01WikipediaInternet & Social Media3.41×
02NASDAQBusiness & Career2.72×
03SatireLiterature2.50×
04DentistryBusiness & Career2.21×
05MediasetTechnology & Electronics2.14×
06ChampagneFood & Beverages1.96×
07WhatsAppInternet & Social Media1.86×
08Google MapsInternet & Social Media1.85×
09Personal financeBusiness & Career1.83×
10TelegramInternet & Social Media1.69×
11CoopFood & Beverages1.66×
12InnovationBusiness & Career1.63×
13Financial servicesBusiness & Career1.61×
14Borsa ItalianaBusiness & Career1.60×
15Mobile gameGames1.58×
16TelecommunicationTechnology & Electronics1.56×
17Singer-songwriterMusic & Radio1.53×
18AutoScout24Cars & Mobility1.53×
19SuperEnalottoGames1.52×
20ElectronicsTechnology & Electronics1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Telephone audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Telephone audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.36×
Need for SecurityCONSERVATISM1.30×
Early Adopter MentalityPOWER1.22×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Telephone audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.68×
Healthy LifestyleBALANCE0.82×
ExtroversionTHRILL0.84×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Italy who actively search for Telephone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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