A data profile of the people who buy, follow and care about Telefónica in Spain — modelled from more than twelve digital signal sources. Telefónica has an estimated audience of 2,258,194 people in Spain.
The average Telefónica fan in Spain is 48.0 years old, more male, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include Mobile network operator, Simyo, IBEX 35, with strongest over-indexing on Mobile network operator (9.6× the country average).
Demographically, the Telefónica audience skews more male with an average age of 48.0, and over-indexes on personality traits such as Community Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Telefónica fan in Spain is more male, around 48.0 years old, with strong Community Orientation tendencies and a notable affinity for Mobile network operator.
The key figures that characterise the Telefónica profile in Spain.
44.3% are female, 55.7% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 48.0 |
| Estimated audience size | 2,258,194 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 41% |
Where the Telefónica audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~900K | 2.45× | |
| 02 | La Rioja | ~20K | 1.43× | |
| 03 | Aragon | ~80K | 1.39× | |
| 04 | Castile and León | ~100K | 1.13× | |
| 05 | Basque Autonomous Country | ~90K | 1.06× | |
| 06 | Principality of Asturias | ~50K | 1.00× | |
| 07 | Galicia | ~100K | 0.91× | |
| 08 | Cantabria | ~30K | 0.91× | |
| 09 | Navarre | ~30K | 0.89× | |
| 10 | Castilla-La Mancha | ~80K | 0.85× | |
| 11 | Extremadura | ~40K | 0.85× | |
| 12 | Catalonia | ~300K | 0.83× | |
| 13 | Andalusia | ~300K | 0.74× | |
| 14 | Canary Islands | ~80K | 0.73× | |
| 15 | Comunidad Valenciana | ~200K | 0.68× | |
| 16 | Region of Murcia | ~50K | 0.64× | |
| 17 | Balearic Islands | ~30K | 0.54× |
The strongest cross-interests of the Telefónica audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tuenti | Technology & Electronics | 13.75× | ||
| 02 | Landline | Technology & Electronics | 11.67× | ||
| 03 | Simyo | Technology & Electronics | 10.79× | ||
| 04 | Lycamobile | Technology & Electronics | 10.68× | ||
| 05 | Mobile network operator | Technology & Electronics | 9.60× | ||
| 06 | Jazztel | Technology & Electronics | 6.62× | ||
| 07 | Yoigo | Technology & Electronics | 6.17× | ||
| 08 | CAC 40 | Business & Career | 4.28× | ||
| 09 | Vodafone | Technology & Electronics | 4.24× | ||
| 10 | Pay television | Movies & TV | 3.84× | ||
| 11 | IBEX 35 | Business & Career | 3.76× | ||
| 12 | Orange | Technology & Electronics | 3.69× | ||
| 13 | Cash Converters | Business & Career | 3.63× | ||
| 14 | Telecommunication | Technology & Electronics | 3.24× | ||
| 15 | Movistar | Technology & Electronics | 3.19× | ||
| 16 | Movistar+ | Movies & TV | 2.66× | ||
| 17 | Caixabank | Business & Career | 2.41× | ||
| 18 | BBVA | Business & Career | 2.12× | ||
| 19 | FIFA World Cup | Sports | 1.64× | ||
| 20 | Automobiles | Cars & Mobility | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.44× | |
| Need for Security | CONSERVATISM | 1.43× | |
| Price Sensitivity | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.91× | |
| Travelling | THRILL | 0.92× | |
| Extroversion | THRILL | 0.93× |
Telefónica's target market in Spain covers an estimated 2,258,194 people, concentrated in Community of Madrid and Catalonia.
44.3% of the Telefónica audience are female, 55.7% are male, with an average age of 48.0 years.
Telefónica fans show strongest brand affinity for Mobile network operator (9.6×), Simyo (10.79×), and IBEX 35 (3.76×) over the country average.
Telefónica fans in Spain are most concentrated in Community of Madrid (reach ~900K), Catalonia (reach ~300K), and Andalusia (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Telefónica itself, the audience over-indexes on Simyo (10.79×), IBEX 35 (3.76×), BBVA (2.12×), and Landline (11.67×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Telefónica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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