Rascasse Audience Intelligence

Telecommunication Audience in Spain

A data profile of the people who buy, follow and care about Telecommunication in Spain — modelled from more than twelve digital signal sources. Telecommunication has an estimated audience of 9,415,587 people in Spain.

The average Telecommunication fan in Spain is 46.7 years old, balanced, and lives primarily in Andalusia.

The audience is concentrated in Andalusia, Catalonia, Community of Madrid.

Top brand affinities include Orange, Google Drive, El Mundo (Colombia), with strongest over-indexing on Orange (2.43× the country average).

Demographically, the Telecommunication audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Telecommunication fan in Spain is balanced, around 46.7 years old, with strong Need for Security tendencies and a notable affinity for Orange.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Telecommunication profile in Spain.

Audience size
9.4M
in Spain
Gender
49.6%
50.4% male
Age
46.7
average years
Country rank
#215
Topic in Spain
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Telecommunication fans

49.6% are female, 50.4% are male, average age 46.7.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Telecommunication audience in Spain
MetricValue
Female49.6%
Male50.4%
Average age46.7
Estimated audience size9,415,587
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Telecommunication audience in Spain
Age bracketShare%
16-196%
20-2912%
30-3919%
40-4927%
50+37%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Telecommunication audience comes from Spain.

Worldwide audience distribution share by country for Telecommunication
CountryShare
United States16.7%
India4.8%
Germany4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Telecommunication audience in Spain is strongest.

Fig. 05

Top regions by affinity

Telecommunication fans by region: top regions in Spain
#RegionReachAffinity×
01Comunidad Valenciana~1.5M1.36×
02Andalusia~2.5M1.33×
03Region of Murcia~400K1.33×
04Catalonia~2M1.19×
05Cantabria~100K1.17×
06Community of Madrid~2M1.16×
07Castilla-La Mancha~400K1.15×
08Castile and León~400K0.95×
09La Rioja~60K0.95×
10Aragon~200K0.93×
11Extremadura~200K0.93×
12Canary Islands~400K0.90×
13Navarre~100K0.90×
14Principality of Asturias~200K0.88×
15Basque Autonomous Country~300K0.87×
16Galicia~400K0.86×
17Balearic Islands~200K0.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Telecommunication audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Telecommunication audience
#·InterestCategoryAffinity×
01Office 365Technology & Electronics3.03×
02AzarInternet & Social Media2.69×
03Google DriveTechnology & Electronics2.53×
04Fred. Olsen & Co.Cars & Mobility2.53×
05ArgentMusic & Radio2.52×
06OneDriveTechnology & Electronics2.51×
07Google CalendarInternet & Social Media2.50×
08OrangeTechnology & Electronics2.43×
09Dropbox (service)Technology & Electronics2.38×
10Ana de ArmasMovies & TV2.37×
11El Mundo (Colombia)News2.09×
12CajamarBusiness & Career2.03×
13Creative CommonsTechnology & Electronics2.01×
14MoodleTechnology & Electronics1.86×
15Tombola (bingo company)Games1.83×
16JYSKHome & Garden1.83×
17OuigoCars & Mobility1.74×
18Soldering ironHome & Garden1.69×
19WallapopShopping1.54×
20Loterías y Apuestas del EstadoGames1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Telecommunication audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Telecommunication audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.53×
Convenience OrientationPREMIUM1.19×
PatriotismCONSERVATISM1.17×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Telecommunication audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Sports ActivityPOWER0.80×
MindfulnessBALANCE0.83×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Telecommunication have in Spain?

Telecommunication has an estimated audience of 9,415,587 people in Spain, concentrated in Andalusia and Catalonia.

02

What is the gender split and age of Telecommunication fans?

49.6% of Telecommunication fans are female, 50.4% are male, with an average age of 46.7 years.

03

Which brands do Telecommunication fans like most?

Telecommunication fans show strongest brand affinity for Orange (2.43×), Google Drive (2.53×), and El Mundo (Colombia) (2.09×) over the country average.

04

Where do Telecommunication fans live in Spain?

Telecommunication fans in Spain are most concentrated in Andalusia (reach ~2.5M), Catalonia (reach ~2M), and Community of Madrid (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Telecommunication fans also like?

Beyond Telecommunication itself, the audience over-indexes on Google Drive (2.53×), El Mundo (Colombia) (2.09×), Cajamar (2.03×), and OneDrive (2.51×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Telecommunication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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