A data profile of the people who buy, follow and care about Telecommunication in Spain — modelled from more than twelve digital signal sources. Telecommunication has an estimated audience of 9,415,587 people in Spain.
The average Telecommunication fan in Spain is 46.7 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Orange, Google Drive, El Mundo (Colombia), with strongest over-indexing on Orange (2.43× the country average).
Demographically, the Telecommunication audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Telecommunication fan in Spain is balanced, around 46.7 years old, with strong Need for Security tendencies and a notable affinity for Orange.
The key figures that characterise the Telecommunication profile in Spain.
49.6% are female, 50.4% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 46.7 |
| Estimated audience size | 9,415,587 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 37% |
of the worldwide Telecommunication audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 4.8% |
| Germany | 4.5% |
Where the Telecommunication audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Comunidad Valenciana | ~1.5M | 1.36× | |
| 02 | Andalusia | ~2.5M | 1.33× | |
| 03 | Region of Murcia | ~400K | 1.33× | |
| 04 | Catalonia | ~2M | 1.19× | |
| 05 | Cantabria | ~100K | 1.17× | |
| 06 | Community of Madrid | ~2M | 1.16× | |
| 07 | Castilla-La Mancha | ~400K | 1.15× | |
| 08 | Castile and León | ~400K | 0.95× | |
| 09 | La Rioja | ~60K | 0.95× | |
| 10 | Aragon | ~200K | 0.93× | |
| 11 | Extremadura | ~200K | 0.93× | |
| 12 | Canary Islands | ~400K | 0.90× | |
| 13 | Navarre | ~100K | 0.90× | |
| 14 | Principality of Asturias | ~200K | 0.88× | |
| 15 | Basque Autonomous Country | ~300K | 0.87× | |
| 16 | Galicia | ~400K | 0.86× | |
| 17 | Balearic Islands | ~200K | 0.86× |
The strongest cross-interests of the Telecommunication audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Office 365 | Technology & Electronics | 3.03× | ||
| 02 | Azar | Internet & Social Media | 2.69× | ||
| 03 | Google Drive | Technology & Electronics | 2.53× | ||
| 04 | Fred. Olsen & Co. | Cars & Mobility | 2.53× | ||
| 05 | Argent | Music & Radio | 2.52× | ||
| 06 | OneDrive | Technology & Electronics | 2.51× | ||
| 07 | Google Calendar | Internet & Social Media | 2.50× | ||
| 08 | Orange | Technology & Electronics | 2.43× | ||
| 09 | Dropbox (service) | Technology & Electronics | 2.38× | ||
| 10 | Ana de Armas | Movies & TV | 2.37× | ||
| 11 | El Mundo (Colombia) | News | 2.09× | ||
| 12 | Cajamar | Business & Career | 2.03× | ||
| 13 | Creative Commons | Technology & Electronics | 2.01× | ||
| 14 | Moodle | Technology & Electronics | 1.86× | ||
| 15 | Tombola (bingo company) | Games | 1.83× | ||
| 16 | JYSK | Home & Garden | 1.83× | ||
| 17 | Ouigo | Cars & Mobility | 1.74× | ||
| 18 | Soldering iron | Home & Garden | 1.69× | ||
| 19 | Wallapop | Shopping | 1.54× | ||
| 20 | Loterías y Apuestas del Estado | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.53× | |
| Convenience Orientation | PREMIUM | 1.19× | |
| Patriotism | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.76× | |
| Sports Activity | POWER | 0.80× | |
| Mindfulness | BALANCE | 0.83× |
Telecommunication has an estimated audience of 9,415,587 people in Spain, concentrated in Andalusia and Catalonia.
49.6% of Telecommunication fans are female, 50.4% are male, with an average age of 46.7 years.
Telecommunication fans show strongest brand affinity for Orange (2.43×), Google Drive (2.53×), and El Mundo (Colombia) (2.09×) over the country average.
Telecommunication fans in Spain are most concentrated in Andalusia (reach ~2.5M), Catalonia (reach ~2M), and Community of Madrid (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Telecommunication itself, the audience over-indexes on Google Drive (2.53×), El Mundo (Colombia) (2.09×), Cajamar (2.03×), and OneDrive (2.51×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Telecommunication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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