Rascasse Audience Intelligence

Orange Target Market in Spain

A data profile of the people who buy, follow and care about Orange in Spain — modelled from more than twelve digital signal sources. Orange has an estimated audience of 4,937,645 people in Spain.

#2among Mobile phone operator in Spain#61among Brand in Spain#34in Technology & Electronics

The average Orange fan in Spain is 47.2 years old, more male, and lives primarily in Catalonia.

The audience is concentrated in Catalonia, Andalusia, Community of Madrid.

Top brand affinities include Orange (fruit), Nonprofit organization, BBVA, with strongest over-indexing on Orange (fruit) (17.56× the country average).

Demographically, the Orange audience skews more male with an average age of 47.2, and over-indexes on personality traits such as Need for Security, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Orange fan in Spain is more male, around 47.2 years old, with strong Need for Security tendencies and a notable affinity for Orange (fruit).

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Orange profile in Spain.

Audience size
4.9M
in Spain
Gender
44.1%♀
55.9% male
Age
47.2
average years
Country rank
#662
Brand in Spain
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Orange

44.1% are female, 55.9% are male, average age 47.2.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Orange audience in Spain
MetricValue
Female44.1%
Male55.9%
Average age47.2
Estimated audience size4,937,645
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the Orange audience in Spain
Age bracketShare%
16-194%
20-2912%
30-3919%
40-4930%
50+36%
Fig. 04

Worldwide distribution

14.9%

of the worldwide Orange audience comes from Spain.

Worldwide audience distribution share by country for Orange
CountryShare
France38.7%
Spain14.9%
United States9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Orange audience in Spain is strongest.

Fig. 05

Top regions by affinity

Orange customers by region in Spain
#RegionReachAffinity×
01Community of Madrid~1M1.21×
02Castile and León~300K1.19×
03Catalonia~1M1.18×
04Comunidad Valenciana~700K1.18×
05Castilla-La Mancha~200K1.15×
06Balearic Islands~200K1.10×
07Andalusia~1M1.08×
08Canary Islands~300K1.07×
09Principality of Asturias~100K1.07×
10Extremadura~100K1.02×
11Aragon~100K0.99×
12Galicia~200K0.92×
13Region of Murcia~200K0.92×
14Cantabria~50K0.79×
15Basque Autonomous Country~100K0.74×
16Navarre~50K0.74×
17La Rioja~20K0.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Orange audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Orange audience
#·InterestCategoryAffinity×
01Orange (fruit)Food & Beverages17.56×
02Nonprofit organizationPolitics & Society3.82×
03Real SociedadSports2.40×
04Customer serviceBusiness & Career2.29×
05Público (Spain)News2.19×
06TherapyHealth2.07×
07PoliticsPolitics & Society2.03×
08IBEX 35Business & Career2.00×
0920 minutosNews1.99×
10Culinary artArts & Culture1.91×
11Iberia (airline)Travel & Leisure1.80×
12MadridTravel & Leisure1.75×
13MonarchyPolitics & Society1.74×
14AthleteMusic & Radio1.73×
15BeautyBeauty & Wellness1.57×
16DIRECTV SportsMovies & TV1.57×
17SoccerSports1.56×
18Plaza de EspañaMusic & Radio1.56×
19BBVABusiness & Career1.54×
20EuropeTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Orange audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Orange audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.57×
TraditionCONSERVATISM1.33×
Urban LifestyleOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Orange audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Luxury OrientationPREMIUM0.85×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Orange's target market in Spain?

Orange's target market in Spain covers an estimated 4,937,645 people, concentrated in Catalonia and Andalusia.

02

What is the gender split and age of Orange customers?

44.1% of the Orange audience are female, 55.9% are male, with an average age of 47.2 years.

03

Which brands do Orange fans like most?

Orange fans show strongest brand affinity for Orange (fruit) (17.56×), Nonprofit organization (3.82×), and BBVA (1.54×) over the country average.

04

Where do Orange fans live in Spain?

Orange fans in Spain are most concentrated in Catalonia (reach ~1M), Andalusia (reach ~1M), and Community of Madrid (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Orange fans also like?

Beyond Orange itself, the audience over-indexes on Nonprofit organization (3.82×), BBVA (1.54×), Madrid (1.75×), and Beauty (1.57×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in Spain

See Orange audiences in other countries

How to read this data

Audience size is the estimated number of people in Spain who actively search for Orange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →