A data profile of the people who buy, follow and care about Linux in India — modelled from more than twelve digital signal sources. Linux has an estimated audience of 6,127,812 people in India.
The average Linux fan in India is 31.2 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include GitHub, Instant messaging, PHP, with strongest over-indexing on GitHub (5.69× the country average).
Demographically, the Linux audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Need for Security, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Linux fan in India is more male, around 31.2 years old, with strong Need for Security tendencies and a notable affinity for GitHub.
The key figures that characterise the Linux profile in India.
21.3% are female, 78.7% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 21.3% |
| Male | 78.7% |
| Average age | 31.2 |
| Estimated audience size | 6,127,812 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 31% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Linux audience comes from India.
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 5.3% |
| United Kingdom | 4.7% |
Where the Linux audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~200K | 1.65× | |
| 02 | Tamil Nadu | ~200K | 1.49× | |
| 03 | Andhra Pradesh | ~100K | 1.41× | |
| 04 | Karnataka | ~200K | 1.35× | |
| 05 | Gujarat | ~200K | 1.28× | |
| 06 | Telangana | ~100K | 1.27× | |
| 07 | Madhya Pradesh | ~100K | 1.25× | |
| 08 | Maharashtra | ~400K | 1.23× | |
| 09 | Punjab (region) | ~90K | 1.11× | |
| 10 | Rajasthan | ~200K | 1.10× | |
| 11 | West Bengal | ~200K | 1.01× | |
| 12 | Uttar Pradesh | ~300K | 1.00× | |
| 13 | Uttarakhand | ~30K | 0.99× | |
| 14 | Haryana | ~80K | 0.96× | |
| 15 | Himachal Pradesh | ~20K | 0.96× | |
| 16 | Bihar | ~100K | 0.95× | |
| 17 | Assam | ~60K | 0.94× | |
| 18 | Odisha | ~60K | 0.93× | |
| 19 | Chhattisgarh | ~40K | 0.91× | |
| 20 | Jammu and Kashmir | ~20K | 0.88× | |
| 21 | Tripura | ~7K | 0.87× | |
| 22 | Manipur | ~7K | 0.86× | |
| 23 | Sikkim | ~2K | 0.84× | |
| 24 | Nagaland | ~4K | 0.82× | |
| 25 | Goa | ~5K | 0.81× | |
| 26 | Mizoram | ~3K | 0.81× | |
| 27 | Jharkhand | ~40K | 0.78× | |
| 28 | Meghalaya | ~5K | 0.76× | |
| 29 | Arunachal Pradesh | ~3K | 0.74× |
The strongest cross-interests of the Linux audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ubuntu (operating system) | Technology & Electronics | 14.59× | ||
| 02 | Groovy (programming language) | Technology & Electronics | 7.85× | ||
| 03 | HTML | Technology & Electronics | 6.11× | ||
| 04 | Node.js | Technology & Electronics | 6.03× | ||
| 05 | GitHub | Internet & Social Media | 5.69× | ||
| 06 | PHP | Technology & Electronics | 5.50× | ||
| 07 | MySQL | Technology & Electronics | 5.28× | ||
| 08 | Cloud storage | Technology & Electronics | 5.07× | ||
| 09 | Monarchy | Politics & Society | 4.88× | ||
| 10 | Data security | Business & Career | 4.77× | ||
| 11 | Information security | Business & Career | 4.54× | ||
| 12 | Computer security | Business & Career | 4.01× | ||
| 13 | Programming language | Technology & Electronics | 3.51× | ||
| 14 | Wi-Fi | Technology & Electronics | 3.40× | ||
| 15 | Computer network | Technology & Electronics | 3.32× | ||
| 16 | Instant messaging | Internet & Social Media | 2.46× | ||
| 17 | Information technology | Business & Career | 2.17× | ||
| 18 | Cloud computing | Technology & Electronics | 2.17× | ||
| 19 | Gemini | Technology & Electronics | 1.73× | ||
| 20 | Software | Technology & Electronics | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.20× | |
| Social Media Usage | JOY | 1.39× | |
| Career Orientation | POWER | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.82× | |
| Tradition | CONSERVATISM | 0.86× | |
| DIY Mentality | THRILL | 0.87× |
Linux has an estimated audience of 6,127,812 people in India, concentrated in Maharashtra and Uttar Pradesh.
21.3% of Linux fans are female, 78.7% are male, with an average age of 31.2 years.
Linux fans show strongest brand affinity for GitHub (5.69×), Instant messaging (2.46×), and PHP (5.5×) over the country average.
Linux fans in India are most concentrated in Maharashtra (reach ~400K), Uttar Pradesh (reach ~300K), and Gujarat (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Linux itself, the audience over-indexes on Instant messaging (2.46×), PHP (5.5×), Computer network (3.32×), and Ubuntu (operating system) (14.59×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Linux. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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