A data profile of the people who buy, follow and care about Computer network in Italy — modelled from more than twelve digital signal sources. Computer network has an estimated audience of 9,338,757 people in Italy.
Computer network has an estimated audience of 9,338,757 people in Italy. 45.3% are female, 54.7% are male, average age 44.3. Top brand affinities: Wikipedia, Virtual reality, Singer-songwriter, Coop, Innovation.
Top brand affinities include Wikipedia, Virtual reality, Singer-songwriter, with strongest over-indexing on Wikipedia (3.18× the country average).
Demographically, the Computer network audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Computer network fan in Italy is balanced, around 44.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Computer network profile in Italy.
45.3% are female, 54.7% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 44.3 |
| Estimated audience size | 9,338,757 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Computer network audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 5.1% |
| Brazil | 5.0% |
The strongest cross-interests of the Computer network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Improvisation | Music & Radio | 3.54× | ||
| 02 | Virtual reality | Technology & Electronics | 3.53× | ||
| 03 | New Testament | Politics & Society | 3.45× | ||
| 04 | Wikipedia | Internet & Social Media | 3.18× | ||
| 05 | Bluetooth | Technology & Electronics | 2.41× | ||
| 06 | Satire | Literature | 2.36× | ||
| 07 | General practitioner | Health | 2.08× | ||
| 08 | Political science | Business & Career | 2.06× | ||
| 09 | Innovation | Business & Career | 1.81× | ||
| 10 | Adriatic Sea | Travel & Leisure | 1.68× | ||
| 11 | Singer-songwriter | Music & Radio | 1.67× | ||
| 12 | Serie B | Sports | 1.66× | ||
| 13 | Sustainable energy | Home & Garden | 1.64× | ||
| 14 | Financial services | Business & Career | 1.61× | ||
| 15 | Mediaset | Technology & Electronics | 1.61× | ||
| 16 | Coop | Food & Beverages | 1.58× | ||
| 17 | Travel website | Travel & Leisure | 1.57× | ||
| 18 | Genetics | Kids & Family | 1.56× | ||
| 19 | Renewable energy | Business & Career | 1.55× | ||
| 20 | Mobile game | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.48× | |
| Community Orientation | OPEN | 1.39× | |
| Need for Security | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Computer network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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