A data profile of the people who buy, follow and care about Wireless in Italy — modelled from more than twelve digital signal sources. Wireless has an estimated audience of 7,683,854 people in Italy.
The average Wireless fan in Italy is 45.5 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Wikipedia, Bluetooth, WhatsApp, with strongest over-indexing on Wikipedia (3.31× the country average).
Demographically, the Wireless audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Wireless fan in Italy is more male, around 45.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Wireless profile in Italy.
39.3% are female, 60.7% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 45.5 |
| Estimated audience size | 7,683,854 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Wireless audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.8% |
| Italy | 5.6% |
| Brazil | 4.8% |
Where the Wireless audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~900K | 1.30× | |
| 02 | Puglia | ~700K | 1.23× | |
| 03 | Campania | ~1M | 1.18× | |
| 04 | Lombardy | ~1.5M | 1.09× | |
| 05 | Veneto | ~700K | 1.09× | |
| 06 | Calabria | ~300K | 1.09× | |
| 07 | Lazio | ~1M | 1.04× | |
| 08 | Tuscany | ~500K | 1.02× | |
| 09 | Piedmont | ~600K | 1.01× | |
| 10 | Sardinia | ~200K | 1.01× | |
| 11 | Friuli-Venezia Giulia | ~100K | 1.01× | |
| 12 | Emilia-Romagna | ~600K | 1.00× | |
| 13 | Basilicata | ~70K | 0.99× | |
| 14 | Abruzzo | ~200K | 0.96× | |
| 15 | Liguria | ~200K | 0.95× | |
| 16 | Marche | ~200K | 0.94× | |
| 17 | Aosta Valley | ~20K | 0.94× | |
| 18 | Trentino-Alto Adige/Südtirol | ~100K | 0.92× | |
| 19 | Umbria | ~100K | 0.92× | |
| 20 | Molise | ~30K | 0.92× |
The strongest cross-interests of the Wireless audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bluetooth | Technology & Electronics | 4.61× | ||
| 02 | Wikipedia | Internet & Social Media | 3.31× | ||
| 03 | Satire | Literature | 2.55× | ||
| 04 | Mediaset | Technology & Electronics | 2.32× | ||
| 05 | Virtual reality | Technology & Electronics | 2.27× | ||
| 06 | HVAC | Home & Garden | 2.16× | ||
| 07 | Sustainable energy | Home & Garden | 2.01× | ||
| 08 | Champagne | Food & Beverages | 1.92× | ||
| 09 | Innovation | Business & Career | 1.90× | ||
| 10 | Borsa Italiana | Business & Career | 1.89× | ||
| 11 | Internet & Social Media | 1.85× | |||
| 12 | Personal finance | Business & Career | 1.84× | ||
| 13 | Solar energy | Home & Garden | 1.84× | ||
| 14 | Renewable energy | Business & Career | 1.79× | ||
| 15 | AutoScout24 | Cars & Mobility | 1.71× | ||
| 16 | Financial services | Business & Career | 1.67× | ||
| 17 | Electronics | Technology & Electronics | 1.62× | ||
| 18 | Singer-songwriter | Music & Radio | 1.59× | ||
| 19 | SuperEnalotto | Games | 1.59× | ||
| 20 | Volunteering | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.49× | |
| Early Adopter Mentality | POWER | 1.28× | |
| Need for Security | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.67× | |
| Extroversion | THRILL | 0.79× | |
| Creativity | OPEN | 0.82× |
Wireless has an estimated audience of 7,683,854 people in Italy, concentrated in Lombardy and Campania.
39.3% of Wireless fans are female, 60.7% are male, with an average age of 45.5 years.
Wireless fans show strongest brand affinity for Wikipedia (3.31×), Bluetooth (4.61×), and WhatsApp (1.85×) over the country average.
Wireless fans in Italy are most concentrated in Lombardy (reach ~1.5M), Campania (reach ~1M), and Lazio (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Wireless itself, the audience over-indexes on Bluetooth (4.61×), WhatsApp (1.85×), Personal finance (1.84×), and Borsa Italiana (1.89×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Wireless. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.