A data profile of the people who buy, follow and care about Wireless in France — modelled from more than twelve digital signal sources. Wireless has an estimated audience of 2,986,508 people in France.
The average Wireless fan in France is 43.3 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Google Maps, Google Drive, Ouest France, with strongest over-indexing on Google Maps (5.65× the country average).
Demographically, the Wireless audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Wireless fan in France is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.
The key figures that characterise the Wireless profile in France.
38.6% are female, 61.4% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 43.3 |
| Estimated audience size | 2,986,508 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Wireless audience comes from France.
| Country | Share |
|---|---|
| United States | 21.8% |
| Italy | 5.6% |
| Brazil | 4.8% |
Where the Wireless audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~300K | 1.09× | |
| 02 | Île-de-France | ~600K | 1.06× | |
| 03 | Grand Est | ~300K | 1.06× | |
| 04 | Nouvelle-Aquitaine | ~300K | 1.05× | |
| 05 | Occitanie | ~300K | 1.05× | |
| 06 | Normandy | ~200K | 1.04× | |
| 07 | Auvergne-Rhône-Alpes | ~400K | 1.03× | |
| 08 | Provence-Alpes-Côte d'Azur | ~200K | 1.02× | |
| 09 | Centre-Val de Loire | ~100K | 1.01× | |
| 10 | Bourgogne-Franche-Comté | ~100K | 0.98× | |
| 11 | Pays de la Loire | ~200K | 0.97× | |
| 12 | Brittany | ~100K | 0.95× | |
| 13 | Corsica | ~10K | 0.92× |
The strongest cross-interests of the Wireless audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Maps | Internet & Social Media | 5.65× | ||
| 02 | Google Chrome | Internet & Social Media | 5.07× | ||
| 03 | IPTV | Technology & Electronics | 4.23× | ||
| 04 | Google Drive | Technology & Electronics | 3.75× | ||
| 05 | Permanent residency | Business & Career | 3.00× | ||
| 06 | Tinder | Internet & Social Media | 3.00× | ||
| 07 | Office 365 | Technology & Electronics | 2.77× | ||
| 08 | Instant Gaming | Games | 2.50× | ||
| 09 | Cloud computing | Technology & Electronics | 2.27× | ||
| 10 | Electronics | Technology & Electronics | 2.15× | ||
| 11 | Midi Libre | News | 2.14× | ||
| 12 | TotalEnergies | Cars & Mobility | 2.08× | ||
| 13 | Internet & Social Media | 1.84× | |||
| 14 | Free Mobile | Technology & Electronics | 1.81× | ||
| 15 | La Banque postale | Business & Career | 1.72× | ||
| 16 | Ouest France | News | 1.65× | ||
| 17 | Indeed.com | Business & Career | 1.62× | ||
| 18 | Fnac | Shopping | 1.58× | ||
| 19 | Orange | Technology & Electronics | 1.57× | ||
| 20 | Innovation | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.64× | |
| Indulgence | JOY | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.64× | |
| Healthy Lifestyle | BALANCE | 0.66× | |
| Sustainability | BALANCE | 0.73× |
Wireless has an estimated audience of 2,986,508 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
38.6% of Wireless fans are female, 61.4% are male, with an average age of 43.3 years.
Wireless fans show strongest brand affinity for Google Maps (5.65×), Google Drive (3.75×), and Ouest France (1.65×) over the country average.
Wireless fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~400K), and Hauts-de-France (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Wireless itself, the audience over-indexes on Google Drive (3.75×), Ouest France (1.65×), IPTV (4.23×), and WhatsApp (1.84×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Wireless. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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