Rascasse Audience Intelligence

Noise-cancelling headphones Audience in United States

A data profile of the people who buy, follow and care about Noise-cancelling headphones in United States — modelled from more than twelve digital signal sources. Noise-cancelling headphones has an estimated audience of 2,754,052 people in United States.

#23among Tech trend in United States#5347among Topic in United States#427in Technology & Electronics

The average Noise-cancelling headphones fan in United States is 37.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Apple Airpods, Home audio, Wireless speakers, with strongest over-indexing on Apple Airpods (18.59× the country average).

Demographically, the Noise-cancelling headphones audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Noise-cancelling headphones fan in United States is more male, around 37.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Apple Airpods.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Noise-cancelling headphones profile in United States.

Audience size
2.8M
in United States
Gender
32.4%♀
67.6% male
Age
37.1
average years
Country rank
#11027
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Noise-cancelling headphones fans

32.4% are female, 67.6% are male, average age 37.1.

Fig. 02

Gender split

32.4%
Female
67.6%
Male
Demographic split for Noise-cancelling headphones audience in United States
MetricValue
Female32.4%
Male67.6%
Average age37.1
Estimated audience size2,754,052
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Noise-cancelling headphones audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3920%
40-4918%
50+17%
Fig. 04

Worldwide distribution

13.4%

of the worldwide Noise-cancelling headphones audience comes from United States.

Worldwide audience distribution share by country for Noise-cancelling headphones
CountryShare
India17.5%
United States13.4%
Japan7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Noise-cancelling headphones audience in United States is strongest.

Fig. 05

Top regions by affinity

Noise-cancelling headphones fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~30K1.54×
02Georgia~90K1.11×
03Virginia~70K1.09×
04Illinois~100K1.07×
05Alaska~6K1.07×
06California~300K1.06×
07Massachusetts~60K1.06×
08Minnesota~40K1.06×
09Maine~10K1.06×
10Washington~60K1.05×
11Vermont~5K1.05×
12New York~200K1.03×
13Connecticut~30K1.03×
14Mississippi~20K1.03×
15Hawaii~10K1.03×
16Montana~8K1.03×
17Texas~200K1.02×
18Pennsylvania~90K1.02×
19North Carolina~80K1.02×
20Wisconsin~40K1.02×
21Utah~30K1.02×
22Indiana~50K1.01×
23Louisiana~40K1.01×
24New Hampshire~10K1.01×
25Maryland~50K1.00×
26South Carolina~40K1.00×
27Oregon~30K1.00×
28Nebraska~10K1.00×
29Ohio~80K0.99×
30New Jersey~70K0.99×
31Michigan~70K0.98×
32Alabama~40K0.98×
33Oklahoma~30K0.98×
34Colorado~40K0.97×
35Arkansas~20K0.97×
36Rhode Island~8K0.97×
37Missouri~40K0.96×
38Kentucky~30K0.96×
39Tennessee~50K0.95×
40Iowa~20K0.95×
41Idaho~10K0.95×
42Washington, District of Columbia~8K0.95×
43West Virginia~10K0.92×
44North Dakota~5K0.91×
45Florida~200K0.90×
46New Mexico~10K0.88×
47South Dakota~6K0.88×
48Delaware~7K0.87×
49Arizona~50K0.85×
50Nevada~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Noise-cancelling headphones, United States
0.84×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Noise-cancelling headphones audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Noise-cancelling headphones audience
#·InterestCategoryAffinity×
01Camera stabilizerTechnology & Electronics22.67×
02Apple AirpodsTechnology & Electronics18.59×
03Home audioTechnology & Electronics14.44×
04Wireless speakersTechnology & Electronics13.11×
05High-end audioTechnology & Electronics10.38×
06Headset (audio)Technology & Electronics7.46×
07Potbelly Sandwich WorksFood & Beverages7.07×
08Customer supportBusiness & Career5.69×
09CBS Sports NetworkMovies & TV5.43×
10NFL Sunday TicketEvent5.38×
11SemiconductorTechnology & Electronics5.17×
12TechnicianTechnology & Electronics4.67×
13Boost MobileTechnology & Electronics4.26×
14PC gameGames3.91×
15MicrophoneMusic & Radio3.69×
16NBA playoffsSports3.16×
17Anime conventionLiterature3.10×
18NBA FinalsSports3.02×
19Popeyes Louisiana KitchenFood & Beverages2.63×
20WingstopFood & Beverages2.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Noise-cancelling headphones audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Noise-cancelling headphones audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.37×
Price SensitivityPREMIUM1.29×
IndulgenceJOY1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Noise-cancelling headphones audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.42×
CreativityOPEN0.51×
SpiritualityBALANCE0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Noise-cancelling headphones have in United States?

Noise-cancelling headphones has an estimated audience of 2,754,052 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Noise-cancelling headphones fans?

32.4% of Noise-cancelling headphones fans are female, 67.6% are male, with an average age of 37.1 years.

03

Which brands do Noise-cancelling headphones fans like most?

Noise-cancelling headphones fans show strongest brand affinity for Apple Airpods (18.59×), Home audio (14.44×), and Wireless speakers (13.11×) over the country average.

04

Where do Noise-cancelling headphones fans live in United States?

Noise-cancelling headphones fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Noise-cancelling headphones fans also like?

Beyond Noise-cancelling headphones itself, the audience over-indexes on Home audio (14.44×), Wireless speakers (13.11×), High-end audio (10.38×), and NBA playoffs (3.16×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Noise-cancelling headphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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