Noise-cancelling headphones Audience in United States

Noise-cancelling headphones logo

Noise-cancelling headphones has an estimated audience of 2,754,052 people in United States. 32.4% are female, 67.6% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Apple Airpods, Home audio, Wireless speakers, High-end audio, NBA Finals.

The average Noise-cancelling headphones fan in United States is 37.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Apple Airpods, Home audio, Wireless speakers, with strongest over-indexing on Apple Airpods (18.59× the country average). Demographically, the Noise-cancelling headphones audience skews more male with an average age of 37.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

Demographics of Noise-cancelling headphones fans

Demographic split for Noise-cancelling headphones audience in United States
MetricValue
Female32.4%
Male67.6%
Average age37.1
Estimated audience size2,754,052

Audience persona

The typical Noise-cancelling headphones fan in United States is more male, around 37.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Apple Airpods.

Top regions in United States

Top regions ranked by reach for Noise-cancelling headphones in United States
RegionReachAffinity
California348,2341.15×
Texas264,7701.12×
Florida174,1450.93×
New York167,9161.09×
Illinois104,9901.14×
Georgia100,2231.18×
Pennsylvania97,0891.05×
Ohio88,5291.04×
North Carolina86,7051.05×
Virginia77,7331.16×
Michigan72,8321.01×
New Jersey71,7411.02×
Massachusetts60,7281.12×
Washington60,6761.1×
Tennessee53,7370.97×
Indiana52,1301.04×
Arizona50,4440.9×
Maryland47,3681×
Colorado45,4381.05×
Minnesota44,2741.12×
Missouri43,2330.97×
Wisconsin42,2821.02×
South Carolina41,1450.99×
Alabama37,1260.96×
Louisiana35,6051×
Oregon33,3921.06×
Kentucky32,7590.95×
Oklahoma30,7441.01×
Connecticut28,6821.04×
Utah26,0801.06×
Kansas22,7251.05×
Nevada22,6080.85×
Arkansas21,9950.97×
Iowa21,9920.97×
Mississippi21,6980.96×
Nebraska13,7731×
Idaho12,9160.94×
Hawaii12,0721.02×
New Mexico11,5450.84×
West Virginia11,1100.87×
New Hampshire10,9741.01×
Maine10,4141.06×
Rhode Island8,1940.93×
Washington, District of Columbia8,0700.97×
Montana7,7291.01×
Delaware6,4550.85×
Alaska5,9481.01×
South Dakota5,1860.81×
Vermont5,0621.05×
North Dakota4,8900.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Noise-cancelling headphones audience
BrandAffinityCategory
Apple Airpods18.59×Technology & Electronics
Home audio14.44×Technology & Electronics
Wireless speakers13.11×Technology & Electronics
High-end audio10.38×Technology & Electronics
NBA Finals3.02×Sports
NBA playoffs3.16×Sports
CBS Sports Network5.43×Movies & TV
Headset (audio)7.46×Technology & Electronics
Potbelly Sandwich Works7.07×Food & Beverages
Wingstop2.55×Food & Beverages
Camera stabilizer22.67×Technology & Electronics
PC game3.91×Games
Boost Mobile4.26×Technology & Electronics
Microphone3.69×Music & Radio
Customer support5.69×Business & Career
NFL Sunday Ticket5.38×
Semiconductor5.17×Technology & Electronics
Anime convention3.1×Literature
Technician4.67×Technology & Electronics
Gaming computer3.77×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Noise-cancelling headphones audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.12
Early Adopter MentalityPOWER2.06
Luxury OrientationPREMIUM1.8
Family OrientationCONSERVATISM1.7
SustainabilityBALANCE1.6
Convenience OrientationPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for Noise-cancelling headphones
CountryShare
India17.5%
United States13.4%
Japan7.5%

See Noise-cancelling headphones audiences in other countries

More Tech trend audiences in United States

Frequently asked questions

How many fans does Noise-cancelling headphones have in United States?

Noise-cancelling headphones has an estimated audience of 2,754,052 people in United States, concentrated in California and Texas.

What is the gender split and age of Noise-cancelling headphones fans?

32.4% of Noise-cancelling headphones fans are female, 67.6% are male, with an average age of 37.1 years.

Which brands do Noise-cancelling headphones fans like most?

Noise-cancelling headphones fans show strongest brand affinity for Apple Airpods (18.59×), Home audio (14.44×), and Wireless speakers (13.11×) over the country average.

Where do Noise-cancelling headphones fans live in United States?

Noise-cancelling headphones fans in United States are most concentrated in California (reach 348,234), Texas (reach 264,770), and Florida (reach 174,145). These three regions account for the largest share of the active audience.

What other brands do Noise-cancelling headphones fans also like?

Beyond Noise-cancelling headphones itself, the audience over-indexes on Home audio (14.44×), Wireless speakers (13.11×), High-end audio (10.38×), and NBA Finals (3.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Noise-cancelling headphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.