Rascasse Audience Intelligence

Noise-cancelling headphones Audience in India

A data profile of the people who buy, follow and care about Noise-cancelling headphones in India — modelled from more than twelve digital signal sources. Noise-cancelling headphones has an estimated audience of 3,594,665 people in India.

#7among Tech trend in India#1133among Topic in India#139in Technology & Electronics

The average Noise-cancelling headphones fan in India is 27.3 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.

Top brand affinities include High-end audio, Headset (audio), Home audio, with strongest over-indexing on High-end audio (9.05× the country average).

Demographically, the Noise-cancelling headphones audience skews more male with an average age of 27.3, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.

The typical Noise-cancelling headphones fan in India is more male, around 27.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for High-end audio.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Noise-cancelling headphones profile in India.

Audience size
3.6M
in India
Gender
27.1%♀
72.9% male
Age
27.3
average years
Country rank
#1729
Topic in India
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Noise-cancelling headphones fans

27.1% are female, 72.9% are male, average age 27.3.

Fig. 02

Gender split

27.1%
Female
72.9%
Male
Demographic split for Noise-cancelling headphones audience in India
MetricValue
Female27.1%
Male72.9%
Average age27.3
Estimated audience size3,594,665
Fig. 03

Age distribution

Ø 27.3
average years
Age distribution of the Noise-cancelling headphones audience in India
Age bracketShare%
16-1950%
20-2929%
30-3912%
40-495%
50+3%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Noise-cancelling headphones audience comes from India.

Worldwide audience distribution share by country for Noise-cancelling headphones
CountryShare
India17.5%
United States13.4%
Japan7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Noise-cancelling headphones audience in India is strongest.

Fig. 05

Top regions by affinity

Noise-cancelling headphones fans by region: top regions in India
#RegionReachAffinity×
01Karnataka~200K1.86×
02Maharashtra~300K1.50×
03Uttarakhand~20K1.24×
04Tamil Nadu~100K1.16×
05Haryana~50K1.16×
06Telangana~60K1.08×
07Punjab (region)~50K1.07×
08Uttar Pradesh~200K1.04×
09Jharkhand~30K1.04×
10Goa~4K1.04×
11Arunachal Pradesh~2K1.04×
12Manipur~4K1.00×
13Meghalaya~4K0.99×
14Sikkim~2K0.97×
15Madhya Pradesh~70K0.96×
16Nagaland~2K0.95×
17Chhattisgarh~20K0.94×
18Gujarat~90K0.93×
19Odisha~40K0.93×
20Rajasthan~70K0.92×
21Assam~30K0.91×
22Himachal Pradesh~10K0.91×
23Mizoram~2K0.91×
24West Bengal~100K0.90×
25Jammu and Kashmir~10K0.90×
26Kerala~50K0.87×
27Tripura~4K0.85×
28Andhra Pradesh~40K0.81×
29Bihar~50K0.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Noise-cancelling headphones audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Noise-cancelling headphones audience
#·InterestCategoryAffinity×
01High-end audioTechnology & Electronics9.05×
02Home audioTechnology & Electronics8.04×
03SkullcandyTechnology & Electronics6.96×
04Headset (audio)Technology & Electronics6.65×
05Wireless speakersTechnology & Electronics6.43×
06JBLTechnology & Electronics5.52×
07Portable media playersTechnology & Electronics4.82×
08Audio equipmentTechnology & Electronics4.28×
09LoudspeakerTechnology & Electronics3.55×
10HeadphonesTechnology & Electronics3.39×
11WirelessTechnology & Electronics3.19×
12ICC Champions TrophySports2.57×
13Casino gamesGames2.47×
14Sports bettingGames2.44×
15GadgetTechnology & Electronics2.28×
16SupermanMovies & TV1.96×
17Harry PotterMovies & TV1.85×
18Mobile deviceTechnology & Electronics1.84×
19Mobile gameGames1.69×
20Chennai Super KingsSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Noise-cancelling headphones audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Noise-cancelling headphones audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.03×
Price SensitivityPREMIUM1.41×
Sports ActivityPOWER1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Noise-cancelling headphones audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.68×
Community OrientationOPEN0.74×
SpiritualityBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Noise-cancelling headphones have in India?

Noise-cancelling headphones has an estimated audience of 3,594,665 people in India, concentrated in Maharashtra and Uttar Pradesh.

02

What is the gender split and age of Noise-cancelling headphones fans?

27.1% of Noise-cancelling headphones fans are female, 72.9% are male, with an average age of 27.3 years.

03

Which brands do Noise-cancelling headphones fans like most?

Noise-cancelling headphones fans show strongest brand affinity for High-end audio (9.05×), Headset (audio) (6.65×), and Home audio (8.04×) over the country average.

04

Where do Noise-cancelling headphones fans live in India?

Noise-cancelling headphones fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~200K), and Karnataka (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Noise-cancelling headphones fans also like?

Beyond Noise-cancelling headphones itself, the audience over-indexes on Headset (audio) (6.65×), Home audio (8.04×), Audio equipment (4.28×), and Wireless speakers (6.43×) compared to the India average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tech trend audiences in India

See Noise-cancelling headphones audiences in other countries

How to read this data

Audience size is the estimated number of people in India who actively search for Noise-cancelling headphones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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