How to read this list
Rank
Position in the Top 64, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in India who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in India. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in India, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in India. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  Artificial intelligence |
15M | 7.9% | 32.3 | 25.8% | Tech trend |
| 2 |  Cloud computing |
13M | 6.2% | 31.4 | 26.1% | Tech trend |
| 3 |  Creative Commons |
10M | 8.5% | 33.0 | 26.7% | Tech trend |
| 4 |  Smart device |
5.8M | 6.8% | 29.0 | 24.4% | Tech trend |
| 5 |  Smartwatch |
5.4M | 7.3% | 31.6 | 26.7% | Tech trend |
| 6 |  Wearable technology |
4.9M | 10.4% | 30.3 | 26.3% | Tech trend |
| 7 |  Noise-cancelling headphones |
3.6M | 17.5% | 27.3 | 27.1% | Tech trend |
| 8 |  Cloud storage |
2.9M | 7.0% | 32.0 | 24.6% | Tech trend |
| 9 |  Wireless speakers |
2.7M | 11.2% | 27.0 | 27.6% | Tech trend |
| 10 |  Efficient energy use |
1.8M | 2.4% | 37.5 | 17.1% | Tech trend |
| 11 |  Home automation |
1.7M | 2.6% | 34.4 | 22.0% | Tech trend |
| 12 |  Microblogging |
1.6M | 4.0% | 31.3 | 25.4% | Tech trend |
| 13 |  3D printing |
1.4M | 2.8% | 30.6 | 20.2% | Tech trend |
| 14 |  Privacy |
1.2M | 3.5% | 30.1 | 16.4% | Tech trend |
| 15 |  Data visualization |
1.2M | 10.9% | 27.6 | 35.7% | Tech trend |
| 16 |  Smart city |
1.1M | 14.1% | 31.7 | 13.9% | Tech trend |
| 17 |  Solid-state drive |
1.1M | 4.4% | 30.7 | 21.8% | Tech trend |
| 18 |  Predictive analytics |
944k | 13.5% | 33.6 | 23.1% | Tech trend |
| 19 |  Activity tracker |
930k | 4.6% | 32.9 | 12.5% | Tech trend |
| 20 |  Cryptocurrency |
867k | 4.4% | 31.5 | 12.7% | Tech trend |
| 21 |  Augmented reality |
847k | 3.9% | 29.3 | 23.6% | Tech trend |
| 22 |  Deep learning |
777k | 12.0% | 31.9 | 16.0% | Tech trend |
| 23 |  Mobile cloud computing |
710k | 21.9% | 36.5 | 20.1% | Tech trend |
| 24 |  Software as a service |
572k | 4.4% | 36.2 | 20.4% | Tech trend |
| 25 |  OLED |
563k | 3.9% | 33.7 | 12.6% | Tech trend |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 64 list compiled?
Rascasse aggregates anonymized search-behavior signals across India and ranks each tech trend by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest tech trend in India?
Artificial intelligence currently leads with an estimated audience of 15M people in India.