A data profile of the people who buy, follow and care about Smart device in India — modelled from more than twelve digital signal sources. Smart device has an estimated audience of 5,830,041 people in India.
The average Smart device fan in India is 29.0 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Tamil Nadu.
Top brand affinities include Digital Trends, Gadget, Mobile device, with strongest over-indexing on Digital Trends (6.47× the country average).
Demographically, the Smart device audience skews more male with an average age of 29.0, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Smart device fan in India is more male, around 29.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Digital Trends.
The key figures that characterise the Smart device profile in India.
24.4% are female, 75.6% are male, average age 29.0.
| Metric | Value |
|---|---|
| Female | 24.4% |
| Male | 75.6% |
| Average age | 29.0 |
| Estimated audience size | 5,830,041 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 32% | |
| 30-39 | 15% | |
| 40-49 | 7% | |
| 50+ | 4% |
of the worldwide Smart device audience comes from India.
| Country | Share |
|---|---|
| United States | 12.5% |
| India | 6.8% |
| Italy | 5.8% |
Where the Smart device audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sikkim | ~3K | 1.29× | |
| 02 | Arunachal Pradesh | ~4K | 1.13× | |
| 03 | Tamil Nadu | ~200K | 1.11× | |
| 04 | Mizoram | ~4K | 1.11× | |
| 05 | Nagaland | ~4K | 1.10× | |
| 06 | Manipur | ~8K | 1.05× | |
| 07 | Karnataka | ~100K | 1.03× | |
| 08 | Meghalaya | ~6K | 1.03× | |
| 09 | Haryana | ~80K | 1.02× | |
| 10 | Uttar Pradesh | ~300K | 0.98× | |
| 11 | Goa | ~6K | 0.98× | |
| 12 | Tripura | ~8K | 0.97× | |
| 13 | Uttarakhand | ~30K | 0.96× | |
| 14 | Himachal Pradesh | ~20K | 0.93× | |
| 15 | Punjab (region) | ~70K | 0.92× | |
| 16 | Chhattisgarh | ~30K | 0.92× | |
| 17 | Jharkhand | ~50K | 0.91× | |
| 18 | Jammu and Kashmir | ~20K | 0.90× | |
| 19 | Andhra Pradesh | ~60K | 0.89× | |
| 20 | Telangana | ~70K | 0.88× | |
| 21 | Maharashtra | ~300K | 0.87× | |
| 22 | Assam | ~50K | 0.85× | |
| 23 | Madhya Pradesh | ~90K | 0.83× | |
| 24 | Odisha | ~50K | 0.82× | |
| 25 | Gujarat | ~100K | 0.78× | |
| 26 | Kerala | ~70K | 0.78× | |
| 27 | West Bengal | ~100K | 0.76× | |
| 28 | Rajasthan | ~100K | 0.76× | |
| 29 | Bihar | ~90K | 0.76× |
The strongest cross-interests of the Smart device audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital Trends | Technology & Electronics | 6.47× | ||
| 02 | High tech | Technology & Electronics | 4.09× | ||
| 03 | Wearable technology | Technology & Electronics | 3.95× | ||
| 04 | Noise-cancelling headphones | Technology & Electronics | 3.57× | ||
| 05 | Headset (audio) | Technology & Electronics | 3.46× | ||
| 06 | High-end audio | Technology & Electronics | 3.42× | ||
| 07 | Gadget | Technology & Electronics | 2.81× | ||
| 08 | Mobile device | Technology & Electronics | 2.22× | ||
| 09 | PC game | Games | 2.22× | ||
| 10 | Market trend | Business & Career | 2.17× | ||
| 11 | International Chamber of Commerce | Business & Career | 1.82× | ||
| 12 | Financial plan | Movies & TV | 1.81× | ||
| 13 | Gemini | Technology & Electronics | 1.76× | ||
| 14 | Money | Business & Career | 1.76× | ||
| 15 | Investment strategy | Business & Career | 1.69× | ||
| 16 | TradingView | Business & Career | 1.60× | ||
| 17 | Investment banking | Business & Career | 1.58× | ||
| 18 | Mobile game | Games | 1.53× | ||
| 19 | Option (finance) | Business & Career | 1.52× | ||
| 20 | Artificial intelligence | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.42× | |
| Need for Security | CONSERVATISM | 1.69× | |
| Career Orientation | POWER | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.85× | |
| Extroversion | THRILL | 0.87× | |
| Indulgence | JOY | 0.91× |
Smart device has an estimated audience of 5,830,041 people in India, concentrated in Uttar Pradesh and Maharashtra.
24.4% of Smart device fans are female, 75.6% are male, with an average age of 29.0 years.
Smart device fans show strongest brand affinity for Digital Trends (6.47×), Gadget (2.81×), and Mobile device (2.22×) over the country average.
Smart device fans in India are most concentrated in Uttar Pradesh (reach ~300K), Maharashtra (reach ~300K), and Tamil Nadu (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Smart device itself, the audience over-indexes on Gadget (2.81×), Mobile device (2.22×), International Chamber of Commerce (1.82×), and Wearable technology (3.95×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Smart device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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