A data profile of the people who buy, follow and care about Gadget in India — modelled from more than twelve digital signal sources. Gadget has an estimated audience of 12,816,881 people in India.
Gadget has an estimated audience of 12,816,881 people in India. 24.9% are female, 75.1% are male, average age 30.2. Top brand affinities: Smart device, Chennai, Pakistan national cricket team, England cricket team, Wearable technology.
Top brand affinities include Smart device, Chennai, Pakistan national cricket team, with strongest over-indexing on Smart device (2.81× the country average).
Demographically, the Gadget audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.
The typical Gadget fan in India is more male, around 30.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Smart device.
The key figures that characterise the Gadget profile in India.
24.9% are female, 75.1% are male, average age 30.2.
| Metric | Value |
|---|---|
| Female | 24.9% |
| Male | 75.1% |
| Average age | 30.2 |
| Estimated audience size | 12,816,881 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 31% | |
| 30-39 | 16% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Gadget audience comes from India.
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 9.2% |
| Italy | 6.6% |
The strongest cross-interests of the Gadget audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smart device | Technology & Electronics | 2.81× | ||
| 02 | Wearable technology | Technology & Electronics | 2.33× | ||
| 03 | Noise-cancelling headphones | Technology & Electronics | 2.28× | ||
| 04 | Telegram | Internet & Social Media | 2.10× | ||
| 05 | Vivo (telecommunications) | Technology & Electronics | 2.09× | ||
| 06 | Crochet | Home & Garden | 2.09× | ||
| 07 | Xiaomi | Technology & Electronics | 2.02× | ||
| 08 | Headphones | Technology & Electronics | 1.92× | ||
| 09 | Videography | Internet & Social Media | 1.91× | ||
| 10 | Pakistan national cricket team | Sports | 1.87× | ||
| 11 | England cricket team | Sports | 1.83× | ||
| 12 | Star Plus | Movies & TV | 1.74× | ||
| 13 | Bigg Boss | Movies & TV | 1.73× | ||
| 14 | Big Bash League | Sports | 1.69× | ||
| 15 | Embroidery | Home & Garden | 1.66× | ||
| 16 | BSE SENSEX | Business & Career | 1.66× | ||
| 17 | True Detective | Movies & TV | 1.64× | ||
| 18 | OnePlus | Technology & Electronics | 1.59× | ||
| 19 | Chennai | Travel & Leisure | 1.56× | ||
| 20 | Innovation | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.69× | |
| Quality Awareness | PREMIUM | 1.41× | |
| Convenience Orientation | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.56× | |
| Creativity | OPEN | 0.63× | |
| Community Orientation | OPEN | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Gadget. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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