Gadget Audience in Germany
Gadget has an estimated audience of 5,197,402 people in Germany. 40.8% are female, 59.2% are male, average age 43.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Stradivarius, Unique Gifts, Israel, KLIX (AM).
The average Gadget fan in Germany is 43.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Stradivarius, Unique Gifts, with strongest over-indexing on Rossmann (1.65× the country average). Demographically, the Gadget audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Gadget fans
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 43.7 |
| Estimated audience size | 5,197,402 |
Audience persona
The typical Gadget fan in Germany is more male, around 43.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,269,021 | 1.12× |
| Bayern | 884,606 | 1.06× |
| Baden-Württemberg | 771,488 | 1.09× |
| Niedersachsen | 601,532 | 1.19× |
| Hessen | 427,199 | 1.08× |
| Rheinland-Pfalz | 262,032 | 1.01× |
| Sachsen | 253,005 | 0.99× |
| Berlin | 244,832 | 1.05× |
| Schleswig-Holstein | 189,847 | 1.02× |
| Brandenburg | 156,429 | 0.97× |
| Sachsen-Anhalt | 126,432 | 0.94× |
| Thüringen | 123,224 | 0.93× |
| Hamburg | 115,535 | 0.98× |
| Mecklenburg-Vorpommern | 87,822 | 0.89× |
| Saarland | 52,120 | 0.82× |
| Bremen | 38,779 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.65× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.56× | Shopping |
| Israel | 1.89× | Travel & Leisure |
| KLIX (AM) | 2.22× | Music & Radio |
| Preacher (comics) | 5.45× | Literature |
| Škoda Kodiaq | 1.63× | Cars & Mobility |
| Corfu (regional unit) | 2.15× | Travel & Leisure |
| Home Delivery | 1.7× | Food & Beverages |
| Stucco | 1.58× | Home & Garden |
| Google Home | 3.33× | Technology & Electronics |
| Golem | 1.76× | Technology & Electronics |
| Molly Hatchet | 6.95× | Music & Radio |
| Hauptschule | 4.04× | Kids & Family |
| Theocracy | 5.18× | Music & Radio |
| Volvo V60 | 2.32× | Cars & Mobility |
| Euphonium | 5.33× | Music & Radio |
| Keeper (password manager) | 2.06× | Technology & Electronics |
| The Hunt (2012 film) | 2.11× | Movies & TV |
| Hà Tĩnh | 5.4× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.41 |
| Patriotism | CONSERVATISM | 1.25 |
| Need for Security | CONSERVATISM | 1.2 |
| DIY Mentality | THRILL | 1.18 |
| Price Sensitivity | PREMIUM | 1.15 |
| Indulgence | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 9.2% |
| Italy | 6.6% |
See Gadget audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gadget have in Germany?
Gadget has an estimated audience of 5,197,402 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gadget fans?
40.8% of Gadget fans are female, 59.2% are male, with an average age of 43.7 years.
Which brands do Gadget fans like most?
Gadget fans show strongest brand affinity for Rossmann (1.65×), Stradivarius (1.97×), and Unique Gifts (1.56×) over the country average.
Where do Gadget fans live in Germany?
Gadget fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,269,021), Bayern (reach 884,606), and Baden-Württemberg (reach 771,488). These three regions account for the largest share of the active audience.
What other brands do Gadget fans also like?
Beyond Gadget itself, the audience over-indexes on Stradivarius (1.97×), Unique Gifts (1.56×), Israel (1.89×), and KLIX (AM) (2.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gadget. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.