Gadget Audience in United States
Gadget has an estimated audience of 23,301,889 people in United States. 50.4% are female, 49.6% are male, average age 43.6. Top brand affinities: MSN, Staples (Canada), Great Clips, Planet Fitness, Hobby Lobby.
Top brand affinities include MSN, Staples (Canada), Great Clips, with strongest over-indexing on MSN (3.35× the country average). Demographically, the Gadget audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Extroversion, Individualism.
Category: Technology & Electronics · Type: Topic
Demographics of Gadget fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 43.6 |
| Estimated audience size | 23,301,889 |
Audience persona
The typical Gadget fan in United States is balanced, around 43.6 years old, with strong Extroversion tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.35× | News |
| Staples (Canada) | 4.06× | Business & Career |
| Great Clips | 3.46× | Beauty & Wellness |
| Planet Fitness | 2.13× | Sports |
| Hobby Lobby | 1.98× | Home & Garden |
| Diaper bag | 3.11× | Kids & Family |
| Ben Stiller | 5.98× | Movies & TV |
| Tom Welling | 5.93× | Movies & TV |
| Aldi | 1.66× | Shopping |
| Google Flights | 2.36× | Travel & Leisure |
| Best Buy | 1.65× | Shopping |
| Wedding dress | 2.94× | Fashion & Accessoires |
| Spas | 1.5× | Beauty & Wellness |
| Catherine O'Hara | 2.61× | Movies & TV |
| Weddings | 1.51× | Kids & Family |
| OLED | 9.09× | Technology & Electronics |
| Nordstrom rack | 1.73× | Fashion & Accessoires |
| Marshalls | 1.57× | Fashion & Accessoires |
| Made in USA | 2.13× | Business & Career |
| Anthropology | 1.59× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.46 |
| Individualism | JOY | 1.29 |
| Early Adopter Mentality | POWER | 1.26 |
| Need for Security | CONSERVATISM | 1.23 |
| Family Orientation | CONSERVATISM | 1.22 |
| Convenience Orientation | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 9.2% |
| Italy | 6.6% |
See Gadget audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Gadget. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.