Rascasse Audience Intelligence

Gadget Audience in United States

A data profile of the people who buy, follow and care about Gadget in United States — modelled from more than twelve digital signal sources. Gadget has an estimated audience of 23,301,889 people in United States.

#921among Topic in United States#67in Technology & Electronics

The average Gadget fan in United States is 43.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Microwave oven, OLED, Hardware store, with strongest over-indexing on Microwave oven (2.24× the country average).

Demographically, the Gadget audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gadget fan in United States is balanced, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Microwave oven.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gadget profile in United States.

Audience size
23.3M
in United States
Gender
50.4%♀
49.6% male
Age
43.6
average years
Country rank
#1345
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gadget fans

50.4% are female, 49.6% are male, average age 43.6.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Gadget audience in United States
MetricValue
Female50.4%
Male49.6%
Average age43.6
Estimated audience size23,301,889
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Gadget audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3919%
40-4922%
50+31%
Fig. 04

Worldwide distribution

16.7%

of the worldwide Gadget audience comes from United States.

Worldwide audience distribution share by country for Gadget
CountryShare
United States16.7%
India9.2%
Italy6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gadget audience in United States is strongest.

Fig. 05

Top regions by affinity

Gadget fans by region: top regions in United States
#RegionReachAffinity×
01New York~2M1.57×
02Louisiana~400K1.37×
03South Carolina~500K1.31×
04Kansas~200K1.29×
05California~3M1.26×
06Florida~2M1.24×
07Georgia~900K1.22×
08Mississippi~200K1.17×
09Maryland~500K1.14×
10Texas~2M1.11×
11New Jersey~700K1.11×
12North Carolina~800K1.09×
13Oklahoma~300K1.07×
14Nevada~200K1.07×
15Alabama~300K1.06×
16Virginia~600K1.05×
17Illinois~800K1.03×
18Connecticut~200K1.03×
19Pennsylvania~800K1.02×
20Washington~500K1.02×
21Arkansas~200K1.02×
22Delaware~70K1.02×
23Tennessee~500K1.01×
24New Mexico~100K1.01×
25Kentucky~300K1.00×
26Arizona~500K0.98×
27Massachusetts~400K0.98×
28West Virginia~100K0.98×
29Rhode Island~70K0.98×
30South Dakota~50K0.96×
31Ohio~700K0.95×
32Missouri~400K0.95×
33Minnesota~300K0.94×
34Hawaii~90K0.94×
35Indiana~400K0.93×
36Alaska~50K0.92×
37North Dakota~40K0.92×
38Oregon~200K0.90×
39Washington, District of Columbia~60K0.90×
40Montana~60K0.90×
41New Hampshire~80K0.89×
42Vermont~40K0.89×
43Michigan~500K0.88×
44Idaho~100K0.88×
45Colorado~300K0.86×
46Utah~200K0.86×
47Nebraska~100K0.86×
48Maine~70K0.85×
49Wisconsin~300K0.84×
50Iowa~200K0.82×
Fig. 06

Affinity by region

Affinity by region — Gadget, United States
0.82×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gadget audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gadget audience
#·InterestCategoryAffinity×
01OLEDTechnology & Electronics8.29×
02Smart deviceTechnology & Electronics2.48×
03LED lampHome & Garden2.28×
04Microwave ovenHome & Garden2.24×
05Apple StoreShopping2.05×
06Sustainable energyHome & Garden2.00×
07Renewable energyBusiness & Career1.87×
08Hardware storeHome & Garden1.80×
09InnovationBusiness & Career1.76×
10Solar energyHome & Garden1.73×
11KitchenwareHome & Garden1.72×
12Desktop computersTechnology & Electronics1.70×
13Online newspaperNews1.68×
14Tesla MotorsCars & Mobility1.66×
15LinuxTechnology & Electronics1.61×
16Rail transportTravel & Leisure1.60×
17Ace HardwareHome & Garden1.56×
18FedExBusiness & Career1.56×
19Talk radioMusic & Radio1.56×
20Made in USABusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gadget audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gadget audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.46×
Need for SecurityCONSERVATISM1.43×
IndividualismJOY1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gadget audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Healthy LifestyleBALANCE0.81×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gadget have in United States?

Gadget has an estimated audience of 23,301,889 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gadget fans?

50.4% of Gadget fans are female, 49.6% are male, with an average age of 43.6 years.

03

Which brands do Gadget fans like most?

Gadget fans show strongest brand affinity for Microwave oven (2.24×), OLED (8.29×), and Hardware store (1.8×) over the country average.

04

Where do Gadget fans live in United States?

Gadget fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and New York (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Gadget fans also like?

Beyond Gadget itself, the audience over-indexes on OLED (8.29×), Hardware store (1.8×), Innovation (1.76×), and Kitchenware (1.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Gadget audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gadget. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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