A data profile of the people who buy, follow and care about Gadget in Spain — modelled from more than twelve digital signal sources. Gadget has an estimated audience of 3,504,089 people in Spain.
Gadget has an estimated audience of 3,504,089 people in Spain. 44.5% are female, 55.5% are male, average age 46.3. Top brand affinities: Mobile game, WhatsApp, Headphones, Innovation, Sustainable energy.
Top brand affinities include Mobile game, WhatsApp, Headphones, with strongest over-indexing on Mobile game (2.43× the country average).
Demographically, the Gadget audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
The typical Gadget fan in Spain is more male, around 46.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mobile game.
The key figures that characterise the Gadget profile in Spain.
44.5% are female, 55.5% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 46.3 |
| Estimated audience size | 3,504,089 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 37% |
of the worldwide Gadget audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 9.2% |
| Italy | 6.6% |
The strongest cross-interests of the Gadget audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Headphones | Technology & Electronics | 4.51× | ||
| 02 | Wearable technology | Technology & Electronics | 3.91× | ||
| 03 | Sustainable energy | Home & Garden | 2.98× | ||
| 04 | Home automation | Technology & Electronics | 2.96× | ||
| 05 | Smart device | Technology & Electronics | 2.53× | ||
| 06 | Refrigerator | Home & Garden | 2.48× | ||
| 07 | Mobile game | Games | 2.43× | ||
| 08 | Steam | Games | 2.38× | ||
| 09 | Innovation | Business & Career | 2.33× | ||
| 10 | Air conditioning | Technology & Electronics | 2.33× | ||
| 11 | Solar energy | Home & Garden | 2.12× | ||
| 12 | Renewable energy | Business & Career | 2.04× | ||
| 13 | Volunteering | Politics & Society | 2.02× | ||
| 14 | Wedding dress | Fashion & Accessoires | 1.94× | ||
| 15 | BP | Cars & Mobility | 1.83× | ||
| 16 | Telegram | Internet & Social Media | 1.73× | ||
| 17 | Caixabank | Business & Career | 1.71× | ||
| 18 | IBEX 35 | Business & Career | 1.63× | ||
| 19 | Internet & Social Media | 1.60× | |||
| 20 | Loterías y Apuestas del Estado | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.90× | |
| Convenience Orientation | PREMIUM | 1.53× | |
| Quality Awareness | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.80× | |
| Creativity | OPEN | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Gadget. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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