A data profile of the people who buy, follow and care about Gadget in Belgium — modelled from more than twelve digital signal sources. Gadget has an estimated audience of 1,259,514 people in Belgium.
The average Gadget fan in Belgium is 46.1 years old, balanced, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, West Flanders.
Top brand affinities include Canada, Innovation, Toys, with strongest over-indexing on Canada (1.59× the country average).
Demographically, the Gadget audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Gadget fan in Belgium is balanced, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Canada.
The key figures that characterise the Gadget profile in Belgium.
49.0% are female, 51.0% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 46.1 |
| Estimated audience size | 1,259,514 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Gadget audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 9.2% |
| Italy | 6.6% |
Where the Gadget audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~100K | 1.68× | |
| 02 | West Flanders | ~200K | 1.59× | |
| 03 | East Flanders | ~200K | 1.57× | |
| 04 | Antwerp | ~200K | 1.52× | |
| 05 | Flemish Brabant | ~200K | 1.41× | |
| 06 | Luxembourg | ~30K | 0.84× | |
| 07 | Brussels | ~70K | 0.83× | |
| 08 | Walloon Brabant | ~30K | 0.81× | |
| 09 | Province of Namur | ~50K | 0.77× | |
| 10 | Liege | ~80K | 0.71× | |
| 11 | Hainaut | ~80K | 0.64× |
The strongest cross-interests of the Gadget audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wearable technology | Technology & Electronics | 3.90× | ||
| 02 | Home automation | Technology & Electronics | 2.56× | ||
| 03 | Smartwatch | Technology & Electronics | 2.29× | ||
| 04 | Perspiration | Health | 2.28× | ||
| 05 | Innovation | Business & Career | 1.95× | ||
| 06 | Sustainable energy | Home & Garden | 1.92× | ||
| 07 | Electric bicycle | Cars & Mobility | 1.91× | ||
| 08 | Tesla Motors | Cars & Mobility | 1.89× | ||
| 09 | Solar energy | Home & Garden | 1.84× | ||
| 10 | Renewable energy | Business & Career | 1.83× | ||
| 11 | Samsung | Technology & Electronics | 1.81× | ||
| 12 | Viral video | Internet & Social Media | 1.75× | ||
| 13 | Canada | Travel & Leisure | 1.59× | ||
| 14 | Quiz | Games | 1.56× | ||
| 15 | Deal of the day | Shopping | 1.53× | ||
| 16 | Auction | Shopping | 1.53× | ||
| 17 | Electronics | Technology & Electronics | 1.52× | ||
| 18 | Electric vehicle | Cars & Mobility | 1.52× | ||
| 19 | Toys | Games | 1.51× | ||
| 20 | Bracelet | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.33× | |
| Convenience Orientation | PREMIUM | 1.32× | |
| Quality Awareness | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.86× | |
| DIY Mentality | THRILL | 0.90× | |
| Creativity | OPEN | 0.91× |
Gadget has an estimated audience of 1,259,514 people in Belgium, concentrated in East Flanders and Antwerp.
49.0% of Gadget fans are female, 51.0% are male, with an average age of 46.1 years.
Gadget fans show strongest brand affinity for Canada (1.59×), Innovation (1.95×), and Toys (1.51×) over the country average.
Gadget fans in Belgium are most concentrated in East Flanders (reach ~200K), Antwerp (reach ~200K), and West Flanders (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Gadget itself, the audience over-indexes on Innovation (1.95×), Toys (1.51×), Renewable energy (1.83×), and Solar energy (1.84×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Gadget. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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