A data profile of the people who buy, follow and care about Gadget in Netherlands — modelled from more than twelve digital signal sources. Gadget has an estimated audience of 1,994,917 people in Netherlands.
The average Gadget fan in Netherlands is 46.7 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), Toto (band), WhatsApp, with strongest over-indexing on Jumbo (supermarket) (1.81× the country average).
Demographically, the Gadget audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Convenience Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Gadget fan in Netherlands is balanced, around 46.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Gadget profile in Netherlands.
47.0% are female, 53.0% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 46.7 |
| Estimated audience size | 1,994,917 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Gadget audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 9.2% |
| Italy | 6.6% |
Where the Gadget audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friesland | ~90K | 1.16× | |
| 02 | Gelderland | ~300K | 1.12× | |
| 03 | North Brabant | ~300K | 1.05× | |
| 04 | Overijssel | ~100K | 1.04× | |
| 05 | North Holland | ~400K | 1.03× | |
| 06 | Limburg | ~100K | 1.03× | |
| 07 | Flevoland | ~60K | 1.00× | |
| 08 | Zuid-Holland | ~500K | 0.99× | |
| 09 | Drenthe | ~60K | 0.97× | |
| 10 | Zeeland | ~40K | 0.92× | |
| 11 | Utrecht | ~100K | 0.90× | |
| 12 | Groningen | ~60K | 0.84× |
The strongest cross-interests of the Gadget audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home automation | Technology & Electronics | 4.38× | ||
| 02 | Smart device | Technology & Electronics | 4.22× | ||
| 03 | Renewable energy | Business & Career | 2.19× | ||
| 04 | Sustainable energy | Home & Garden | 2.11× | ||
| 05 | Solar energy | Home & Garden | 2.09× | ||
| 06 | Internet & Social Media | 1.82× | |||
| 07 | Jumbo (supermarket) | Shopping | 1.81× | ||
| 08 | Canada | Travel & Leisure | 1.77× | ||
| 09 | Toys | Games | 1.76× | ||
| 10 | Hornbach | Shopping | 1.74× | ||
| 11 | Walking | Sports | 1.71× | ||
| 12 | ABN AMRO | Business & Career | 1.65× | ||
| 13 | TUI | Travel & Leisure | 1.65× | ||
| 14 | Aldi | Shopping | 1.63× | ||
| 15 | Toto (band) | Music & Radio | 1.61× | ||
| 16 | Rabobank | Business & Career | 1.60× | ||
| 17 | AutoScout24 | Cars & Mobility | 1.57× | ||
| 18 | Dogs | Pets & Animals | 1.57× | ||
| 19 | Ziggo | Technology & Electronics | 1.56× | ||
| 20 | Belgium | Travel & Leisure | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.82× | |
| Extroversion | THRILL | 1.44× | |
| Early Adopter Mentality | POWER | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.86× | |
| Design Affinity | PREMIUM | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Gadget has an estimated audience of 1,994,917 people in Netherlands, concentrated in Zuid-Holland and North Holland.
47.0% of Gadget fans are female, 53.0% are male, with an average age of 46.7 years.
Gadget fans show strongest brand affinity for Jumbo (supermarket) (1.81×), Toto (band) (1.61×), and WhatsApp (1.82×) over the country average.
Gadget fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Gadget itself, the audience over-indexes on Toto (band) (1.61×), WhatsApp (1.82×), Hornbach (1.74×), and Home automation (4.38×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Gadget. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.