A data profile of the people who buy, follow and care about Electronics in Belgium — modelled from more than twelve digital signal sources. Electronics has an estimated audience of 1,873,850 people in Belgium.
The average Electronics fan in Belgium is 44.2 years old, more male, and lives primarily in Brussels.
The audience is concentrated in Brussels, Antwerp, Flemish Brabant.
Top brand affinities include Telecommunication, Orange, Physics, with strongest over-indexing on Telecommunication (1.74× the country average).
Demographically, the Electronics audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Travelling, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Electronics fan in Belgium is more male, around 44.2 years old, with strong Travelling tendencies and a notable affinity for Telecommunication.
The key figures that characterise the Electronics profile in Belgium.
43.1% are female, 56.9% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 44.2 |
| Estimated audience size | 1,873,850 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Electronics audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.5% |
| India | 7.8% |
| Brazil | 6.0% |
Where the Electronics audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~200K | 1.75× | |
| 02 | Flemish Brabant | ~200K | 1.30× | |
| 03 | Antwerp | ~200K | 1.09× | |
| 04 | Walloon Brabant | ~50K | 0.99× | |
| 05 | West Flanders | ~200K | 0.98× | |
| 06 | Liege | ~200K | 0.96× | |
| 07 | Luxembourg | ~50K | 0.94× | |
| 08 | East Flanders | ~200K | 0.92× | |
| 09 | Hainaut | ~200K | 0.91× | |
| 10 | Province of Namur | ~80K | 0.88× | |
| 11 | Limburg | ~80K | 0.87× |
The strongest cross-interests of the Electronics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Amplifier | Technology & Electronics | 2.69× | ||
| 02 | Digital electronics | Technology & Electronics | 2.60× | ||
| 03 | Wireless | Technology & Electronics | 2.35× | ||
| 04 | Computing | Technology & Electronics | 2.10× | ||
| 05 | Media Markt | Shopping | 2.09× | ||
| 06 | Computer hardware | Technology & Electronics | 2.06× | ||
| 07 | Privately held company | Business & Career | 1.83× | ||
| 08 | Telecommunication | Technology & Electronics | 1.74× | ||
| 09 | Computer network | Technology & Electronics | 1.66× | ||
| 10 | Air conditioning | Technology & Electronics | 1.66× | ||
| 11 | Digital television | Movies & TV | 1.64× | ||
| 12 | Orange | Technology & Electronics | 1.61× | ||
| 13 | High-definition television | Technology & Electronics | 1.61× | ||
| 14 | Apple | Technology & Electronics | 1.59× | ||
| 15 | SUVs | Cars & Mobility | 1.57× | ||
| 16 | Home Appliances | Home & Garden | 1.56× | ||
| 17 | Physics | Business & Career | 1.55× | ||
| 18 | CAC 40 | Business & Career | 1.54× | ||
| 19 | BNP Paribas Fortis | Business & Career | 1.52× | ||
| 20 | Economy | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.09× | |
| Sustainability | BALANCE | 1.07× | |
| Social Media Usage | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Early Adopter Mentality | POWER | 0.80× | |
| Design Affinity | PREMIUM | 0.80× |
Electronics has an estimated audience of 1,873,850 people in Belgium, concentrated in Brussels and Antwerp.
43.1% of Electronics fans are female, 56.9% are male, with an average age of 44.2 years.
Electronics fans show strongest brand affinity for Telecommunication (1.74×), Orange (1.61×), and Physics (1.55×) over the country average.
Electronics fans in Belgium are most concentrated in Brussels (reach ~200K), Antwerp (reach ~200K), and Flemish Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Electronics itself, the audience over-indexes on Orange (1.61×), Physics (1.55×), BNP Paribas Fortis (1.52×), and Digital electronics (2.6×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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