A data profile of the people who buy, follow and care about Digital television in Belgium — modelled from more than twelve digital signal sources. Digital television has an estimated audience of 1,236,706 people in Belgium.
Digital television has an estimated audience of 1,236,706 people in Belgium. 45.6% are female, 54.4% are male, average age 45.7. Top brand affinities: IPTV, Google, Luxembourg, High-definition television, Canada.
Top brand affinities include IPTV, Google, Luxembourg, with strongest over-indexing on IPTV (6.21× the country average).
Demographically, the Digital television audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Digital television fan in Belgium is balanced, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for IPTV.
The key figures that characterise the Digital television profile in Belgium.
45.6% are female, 54.4% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 45.7 |
| Estimated audience size | 1,236,706 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 39% |
of the worldwide Digital television audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 12.7% |
| India | 5.9% |
| Italy | 5.6% |
The strongest cross-interests of the Digital television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Landline | Technology & Electronics | 7.29× | ||
| 02 | IPTV | Technology & Electronics | 6.21× | ||
| 03 | Optical fiber | Technology & Electronics | 5.02× | ||
| 04 | High-definition television | Technology & Electronics | 2.76× | ||
| 05 | Video on demand | Movies & TV | 2.46× | ||
| 06 | Fnac | Shopping | 2.03× | ||
| 07 | Solar energy | Home & Garden | 2.02× | ||
| 08 | Breaking news | Movies & TV | 1.97× | ||
| 09 | Innovation | Business & Career | 1.95× | ||
| 10 | Online newspaper | News | 1.87× | ||
| 11 | Radio | Technology & Electronics | 1.75× | ||
| 12 | Canada | Travel & Leisure | 1.68× | ||
| 13 | Music videos | Music & Radio | 1.68× | ||
| 14 | Orange | Technology & Electronics | 1.68× | ||
| 15 | Electronics | Technology & Electronics | 1.64× | ||
| 16 | BNP Paribas Fortis | Business & Career | 1.62× | ||
| 17 | Luxembourg | Travel & Leisure | 1.57× | ||
| 18 | Internet & Social Media | 1.52× | |||
| 19 | City of Brussels | Travel & Leisure | 1.51× | ||
| 20 | Desserts | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.56× | |
| Individualism | JOY | 1.45× | |
| Spirituality | BALANCE | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.69× | |
| Creativity | OPEN | 0.74× | |
| Design Affinity | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Digital television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.