A data profile of the people who buy, follow and care about Digital television in France — modelled from more than twelve digital signal sources. Digital television has an estimated audience of 4,573,058 people in France.
Digital television has an estimated audience of 4,573,058 people in France. 42.6% are female, 57.4% are male, average age 43.4. Top brand affinities: Love & Sex, Google Drive, Google Maps, Broadcasting of sports events, Dentistry.
Top brand affinities include Love & Sex, Google Drive, Google Maps, with strongest over-indexing on Love & Sex (157.26× the country average).
Demographically, the Digital television audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
The typical Digital television fan in France is more male, around 43.4 years old, with strong Spirituality tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Digital television profile in France.
42.6% are female, 57.4% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 43.4 |
| Estimated audience size | 4,573,058 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Digital television audience comes from France.
| Country | Share |
|---|---|
| United States | 12.7% |
| India | 5.9% |
| Italy | 5.6% |
The strongest cross-interests of the Digital television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 157.26× | ||
| 02 | Ellen Page | Movies & TV | 20.00× | ||
| 03 | Broadcasting of sports events | Movies & TV | 16.81× | ||
| 04 | Christmas Gift | Kids & Family | 13.47× | ||
| 05 | Christmas tree | Kids & Family | 12.81× | ||
| 06 | Dentistry | Business & Career | 12.70× | ||
| 07 | Kitchen garden | Home & Garden | 9.24× | ||
| 08 | Google Drive | Technology & Electronics | 8.96× | ||
| 09 | Girl power | Politics & Society | 8.81× | ||
| 10 | New Testament | Politics & Society | 8.51× | ||
| 11 | Breast Cancer awareness | Health | 8.35× | ||
| 12 | Zoom lens | Technology & Electronics | 8.14× | ||
| 13 | Google Maps | Internet & Social Media | 6.96× | ||
| 14 | Improvisation | Music & Radio | 6.88× | ||
| 15 | Office 365 | Technology & Electronics | 5.18× | ||
| 16 | Instant Gaming | Games | 3.12× | ||
| 17 | High-definition television | Technology & Electronics | 3.11× | ||
| 18 | Midi Libre | News | 2.64× | ||
| 19 | Ouest France | News | 1.71× | ||
| 20 | TikTok | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.73× | |
| Convenience Orientation | PREMIUM | 1.65× | |
| Community Orientation | OPEN | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.66× | |
| Design Affinity | PREMIUM | 0.72× | |
| DIY Mentality | THRILL | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Digital television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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