Digital television Audience in Brazil
Digital television has an estimated audience of 9,989,785 people in Brazil. 57.4% are female, 42.6% are male, average age 41.6. Top brand affinities: WhatsApp, Email, Sport Club do Recife, Instant messaging, Forró.
Top brand affinities include WhatsApp, Email, Sport Club do Recife, with strongest over-indexing on WhatsApp (1.65× the country average). Demographically, the Digital television audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Tradition, Patriotism.
Category: Movies & TV · Type: Topic
Demographics of Digital television fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 41.6 |
| Estimated audience size | 9,989,785 |
Audience persona
The typical Digital television fan in Brazil is more female, around 41.6 years old, with strong Tradition tendencies and a notable affinity for WhatsApp.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 1.65× | Internet & Social Media | |
| 1.88× | Technology & Electronics | |
| Sport Club do Recife | 2.04× | Sports |
| Instant messaging | 1.6× | Internet & Social Media |
| Forró | 2.14× | Music & Radio |
| Localiza | 1.98× | Cars & Mobility |
| Music download | 1.74× | Technology & Electronics |
| Esporte Clube Bahia | 1.59× | Sports |
| Telegram | 2.06× | Internet & Social Media |
| Electrolux | 1.97× | Home & Garden |
| Steam | 2.27× | Games |
| Netshoes | 1.67× | Shopping |
| 1.65× | Internet & Social Media | |
| Coritiba Foot Ball Club | 1.79× | Sports |
| Mixed martial arts | 2.39× | Sports |
| Online games | 1.61× | Games |
| Flight simulator | 2.11× | Games |
| Laptop | 1.62× | Technology & Electronics |
| Wikipedia | 1.84× | Internet & Social Media |
| Xiaomi | 2.03× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.49 |
| Patriotism | CONSERVATISM | 1.26 |
| Spirituality | BALANCE | 1.21 |
| Need for Security | CONSERVATISM | 1.2 |
| Risk Appetite | THRILL | 1.12 |
| Extroversion | THRILL | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.7% |
| India | 5.9% |
| Italy | 5.6% |
See Digital television audiences in other countries
- Digital television — Germany
- Digital television — United States
- Digital television — United Kingdom
- Digital television — France
- Digital television — Italy
- Digital television — Spain
- Digital television — Japan
- Digital television — South Korea
- Digital television — India
- Digital television — Canada
- Digital television — Mexico
More Movies & TV audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Digital television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.