A data profile of the people who buy, follow and care about Digital television in Brazil — modelled from more than twelve digital signal sources. Digital television has an estimated audience of 9,989,785 people in Brazil.
Digital television has an estimated audience of 9,989,785 people in Brazil. 57.4% are female, 42.6% are male, average age 41.6. Top brand affinities: Instagram, Country music, Rock music, Pop music, Music download.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (1.67× the country average).
Demographically, the Digital television audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Digital television fan in Brazil is more female, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Instagram.
The key figures that characterise the Digital television profile in Brazil.
57.4% are female, 42.6% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 41.6 |
| Estimated audience size | 9,989,785 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Digital television audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 12.7% |
| India | 5.9% |
| Italy | 5.6% |
The strongest cross-interests of the Digital television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spanish language | Politics & Society | 2.42× | ||
| 02 | Public transport | Cars & Mobility | 2.29× | ||
| 03 | Music download | Technology & Electronics | 1.97× | ||
| 04 | Rock music | Music & Radio | 1.81× | ||
| 05 | Esporte Clube Bahia | Sports | 1.79× | ||
| 06 | Country music | Music & Radio | 1.78× | ||
| 07 | Pop music | Music & Radio | 1.78× | ||
| 08 | Telecommunication | Technology & Electronics | 1.76× | ||
| 09 | Hip hop music | Music & Radio | 1.72× | ||
| 10 | Internet & Social Media | 1.67× | |||
| 11 | Soul music | Music & Radio | 1.66× | ||
| 12 | Microsoft | Technology & Electronics | 1.63× | ||
| 13 | Samsung | Technology & Electronics | 1.62× | ||
| 14 | Jazz music | Music & Radio | 1.59× | ||
| 15 | MSN | News | 1.57× | ||
| 16 | Tradition | Politics & Society | 1.57× | ||
| 17 | Technology & Electronics | 1.56× | |||
| 18 | Action movies | Movies & TV | 1.54× | ||
| 19 | Cloud computing | Technology & Electronics | 1.54× | ||
| 20 | Documentary movies | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.06× | |
| Tradition | CONSERVATISM | 1.57× | |
| Individualism | JOY | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.58× | |
| Design Affinity | PREMIUM | 0.60× | |
| Mindfulness | BALANCE | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Digital television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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